This document provides an overview of features available in the Magento e-commerce platform including: - Core features such as catalog management, promotions, checkout/payment, customer accounts, reports and more. - Additional features in Magento Enterprise such as persistent shopping cart, automated email marketing, private sales and gift registry. - How third-party extensions can enhance Magento with features like improved customer experience, alternative sales models, and merchandising capabilities.

1. Magento Demo, Features and RetailOn Extensions

2. 1.1 Magento Demo
Front End Demo: http://enterprise-demo.user.magentotrial.com/
Back Admin Demo: http://enterprise-admin.user.magentotrial.com/admin
1.2 Magento Community Feature List
1.2.1 Marketing, Promotions and Conversion Tools
• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability to restrict to stores, categories or
products
• Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time
period, products, and categories
• Generate a set of unique coupon codes for each promotion and export the list of
codes for offline distribution, email, newsletters and more. Easily manage and
monitor coupon usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Minimum Advertised Price (MAP)
• Landing page tool for categories
• Customer groups
• Product bundles
• Recently viewed and compared products
• New items promotional tool
• Persistent shopping cart
• Google Website Optimizer integration for A/B and multivariate testing
• Free shipping options
• Polls
• Newsletter management
• Send to a friend for all visitors or registered users only
• Send wish lists by email
1.2.2 Search Engine Optimization
• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping

3. 1.2.3 Site Management
• Control multiple websites and stores from one Administration Panel with the ability to
share as much or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies. Web Services API for easy integration
between Magento and third-party applications
• Batch import and export of catalog and customer information
• Content Management System for informational and landing pages
• Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)
• CAPTCHA functionality to help prevent automated software from attempting fake
logins. This auto-generated test ensures that the login is being attempted by a person
and can be enabled in both the admin and customer login areas
1.2.4 Catalog Management
• Simple, configurable (e.g. size, color, etc.), bundled and grouped products
• Create different price points for different customer groups, such as wholesalers and
retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation of different item types
• Inventory management with backordered items, minimum and maximum quantities
• Batch updates to products in admin panel
• Automatic image resizing and watermarking
• Advanced pricing rules and support for special prices
• Search results rewrites and redirects
• Moderated product tags and reviews
• Customer personalized products – ability to upload images and text (i.e. for
embroidery, monogramming, etc.)
• Customer sorting – define attributes for customer sorting on category (price, brand,
etc.)
• RSS feed for low inventory alerts
1.2.5 Catalog Browsing
• Layered / faceted navigation for filtering of products in categories and search results.
Filter products by price and display a range of prices based on even increments or by
a similar number of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs

4. • Ability to assign designs within category and product level (unique design per
product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format
1.2.6 Product Browsing
• Multiple images per product
• Product image zoom-in capability
• Related products
• Stock availability
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook
1.2.7 Checkout, Payment and Shipping
• One-page checkout
• Guest checkout and checkout with account to use address book
• Shipping to multiple addresses in one order
• Option for account creation at beginning of checkout
• SSL security support for orders on both front- end and back-end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline payments
• Configurable to authorize and charge, or authorize only and charge on creation of
invoices
• Integration with Amazon Payments
• Integration with multiple PayPal gateways
• Integration with Authorize.net
• Integration with Google Checkout (Level 2)
• Accept checks/money orders
• Accept purchase orders
• Additional payment extensions available through Magento Connect
• Shipping integration with label printing - view, edit, print labels for all major carriers
• Integrated for real-time shipping rates from: - UPS, UPS XML (account rates), FedEx
(account rates), USPS and DHL
• Ability to specify allowed destination countries per method
• Flat rate shipping per order or item

5. • Free shipping
• Table rates for weight, sub-total, destination and number of items
• On-site order tracking from customer accounts
1.2.8 Payment Gateways
Magento Secure Payment Bridge supports the following payment methods, which are
integrated with external payment gateways. Some of the methods can be used with, or
without, Magento Secure Payment Bridge. Most of the methods listed are available “out-
of-the-box” for Magento Enterprise Edition, and can be used with Magento Secure
Payment Bridge when installed, enabled, and properly configured.
 PayPal
 Authorize.Net
 CyberSource
 First Data
 WorldPay
 PSiGate
 Braintree
 DIBS Payment Services
 Ogone
 Paybox Direct
 PAYONE.de
 Sage Pay Direct
 eWAY Direct
1.2.9 Order Management
• View, edit, create and fulfill orders from the admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for
split fulfillment
• Print invoices, packing slips and shipping labels
• Call center (phone) order creation - provides transparent control for administrators and
front-end enhancements for customers during the shopping process. Changing product
configurations, for all types of products, can be done by the call center sale
representative on the admin side as well as by the customer throughout the shopping
process. Custom product choices and configurations can be changed directly during
order creation, in the wish list and the shopping cart
- Includes the ability to create new customers, or select existing customers and view
their shopping cart, wish list, last ordered items, and compared products lists, as well as
select addresses, give discounts and assign custom prices
• Assisted Shopping - customer service representatives and other admin users are able
to manage products and coupons in customers’ shopping carts and wish lists through
the administrator panel
• Customized Order Status - tracking an order is easier than ever with customizable

6. order statuses easily assigned to order states. A pre- defined list of order states (ex.
new, processing, payment review, complete) represents the order processing workflow.
An order status is assigned as a sub-category of the order state (ex. cancelled,
complete, decline)
• Create re-orders for customers from the administration panel
• Email notifications of orders
• RSS feed of new orders
1.2.10Customer Accounts
• Account dashboard
• Address book with unlimited addresses
• Wish list with ability to add comments
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Email or send RSS feed of wish list
• Newsletter subscription management
• Product reviews submitted
• Product tags submitted
• Downloadable/digital products
1.2.11Customer Service
• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable transactional emails
1.2.12International Support
• Support for localization, multiple currencies and tax rates - Includes support for
WEEE/DEEE in EU
• Support for accented characters and right to left text
• Configurable list of allowed countries for:
- Site registration
- Shipping destination addresses with ability to specify per shipping method

7. - Billing addresses with ability to specify per payment method
• European Union VAT-ID validation facilitates the tax collection process by
automatically applying the correct tax rules according to VAT customer groups
• EU cookie notification simplifies the EU Privacy and Electronic Communications
Directive compliance process by displaying an opt-in message at the top of the
storefront
1.2.13Analytics and Reporting
• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Best purchased products report
• Low stock report
• Search terms report
• Product reviews report
• Tags report
• Coupon usage report
• Total sales invoiced
• Total sales refunded
1.2.14Mobile Commerce
• Support for native applications on iPhone, iPad and Android mobile devices
• One admin panel for multiple devices
• Seamless integration with your current product catalog, CMS and store configurations
• Real-time customization including updates for promotions and merchandising
• Support for a wide range of checkout capabilities
• Mobile HTML5 - quickly and easily create a storefront optimized for mobile devices so
customers can shop even when they’re on the go. This mobile interface uses HTML5
technology and supports iPhone, Android and Mobile Opera browsers. It includes out-
of-the- box features such as:
- Device-specific media capabilities for audio and video
- User-friendly search and results display
- Clean display of product detail pages
- Pinch, multi-touch and scaling images
- Easy swipe between product images
- Zoom capabilities
- Cross-sell and up-sell capabilities
- Drag-and-drop of products to the shopping cart

8. 1.3 Magento Enterprise Exclusive Features
1.3.1 Rich Merchandising Suite (RMS)
Segment customers into groups and optimize marketing initiatives by identifying specific
customer groups using specific characteristics (address, location, sex, etc.) and/or
value (purchase history, on-site browsing, etc.).
Advanced segmentation capabilities include the ability to identify unknown site visitors.
Whether they’re new visitors or returning customers who have not logged in, you’ll now
be able to identify and target them with special promotions to convert browsers into
buyers.
1.3.2 Dynamic Rule Based Product Relations
Dynamically target customers to present up-sells, cross-sells, and related products based
on their specific product selections. Rules are easily administered through a condition
based tool, allowing marketers to easily manage specific product a suggestions,
shopping cart price rules and banners to any customer segment to encourage
additional purchases.
1.3.3 Persistent Shopping
Customers are able to shop and maintain items of interest in their shopping cart, wish
lists, recently viewed and recently compared items between browsing sessions and
from device to device. Once a customer logs in to a site, a long-term cookie is
established for that browser/ device combination and the customer can now view the
contents of their shopping cart in subsequent sessions without logging in again.
1.3.4 Automated Email Marketing Reminder
Increase customer retention by automating email reminders to customers with
abandoned shopping carts and wish lists. Email reminder campaigns are configurable
and customizable for a variety of parameters including frequency, cart value, quantity
and more.
1.3.5 Private Sales
Restrict your catalog to specific customers. Create invitations and events for limited
time sales to select customers and allow customer-initiated invitations.

9. 1.3.6 Gift Registry
Increase revenue and capture valuable customer data with the Gift Registry feature.
Those purchasing gifts can search for the registry by owner’s name, email or gift registry
ID. Privacy settings are included.
1.3.7 Gifting Options
Allow customers to purchase physical and virtual gift certificates/cards for your store.
Increase the average order value with gift wrapping and gift messaging options to
individual products or complete orders before check out. Applicable pricing and
taxes for gift wrapping options are easily configured by administrators.
1.3.8 Rewards Points
Enables merchants to implement programs that provide incentives to frequent
shoppers, increasing customer loyalty. Points can be awarded based on a wide range
of transactions and customers. Redemption rules can be controlled by merchants
based on a variety of parameters including balances, expiration, customer history,
conversion rate and more.
1.3.9 Store Credits
Store credits can be created and tied to customer accounts. Orders can also be
refunded with store credit or virtual gift cards which can be redeemed to make future
purchases.
1.3.10Multiple Wish Lists
Customers can save products to multiple wish lists and copy or move items from list to
list. They can make their wish lists public so they’re searchable by anyone. And
merchants can review them to learn about their customers’ wants and needs.
1.3.11Add to Cart by SKU
Streamline the ordering process, especially for B2B customers, by enabling them to
enter a list of SKUs without having to go into product pages. This simplifies large orders,
recurring orders and ordering based on offline catalogs.
1.3.12Return Management Authorization (RMA)
Enables of customer and merchant administration of returns with support for partial
order and individual item returns, customer notifications, shipping methods and more.

10. 1.3.13Content Management System
Magento’s CMS uses a WYSIWYG editor with support for rich content. Build complex
content pages, create multiple versions of a page, restrict publishing privileges and
create menus. Easily add CMS pages to the navigation menu and create, copy or
delete different CMS hierarchy trees for each website and store view individually or en
masse.
1.3.14Scheduled Import/Export Functionality
Import and export product catalog data either locally or from remote FTP servers.
Merchants can configure for error handling, status reporting and backup.
1.3.15Backup and Rollback
Manage and schedule a variety of backup operations with the option to rollback the
changes to reverse any modifications. This feature is particularly useful when testing
new modules or customizations, or when upgrading to a new version of Magento. You
can review specific customizations and their impact on the new code. (We do not
recommend using this feature in your production environment.)
Three types of backup are supported:
• System Backup
• Database Backup
• Database and Media Backup
1.3.16Staging, Merging and Rollback of Content
Create a staging site to test new categories, product information, promotions etc.
Content can be merged to the live site after approval, either on-demand or per a
schedule. Supports on- demand, scheduled merges and rollbacks of content.
1.3.17Customer Attribute Management
Improve sales and marketing efforts with advanced attribute management. Customer
account and address attributes are managed by the Magento Administrator interface
and then used to create customized marketing campaigns and customer profiles.
1.3.18Administrator Permission Roles on Website and Store Levels
Restrict access roles so that staff can view only the data to the stores relevant to
them.

11. 1.3.19Price and Promotion Permission
Merchants can create and control multiple admin roles for reading and editing prices
and promotions.
1.3.20Logging of Administrator Actions
Track and review all actions taken by administrator users, with the ability to see views,
edits and deletions of information. Logs are associated to specific administrator users,
with the ability to see the action taken, when it was made, and more.
1.3.21Category View and Purchase Permissions per Customer Group
(Limited Catalog Access)
Manage viewing or purchasing items access by customer group. Access can be
controlled globally or by specific category.
1.3.22Order Archiving
Increase store performance and provide efficiencies in store management through
an order archiving module, enabling merchants to archive orders after a configurable
time. Orders are still available to both administrators users and customers, while
providing increased performance by storing historical orders in an archive.
1.3.23Solr Search
An alternative to the standard Magento search, Solr search provides merchants with
site- search options and enhancements to the speed, quality and relevancy of search
results provided to customers. Performance and search quality are improved with
layered navigation and features like spelling/synonyms/stop words and weighted
attributes.
1.3.24Full Page Caching
Enhance performance with caching of primary pages, including category, product
and CMS pages for all users, including session users (excludes personal information).
Caching of pages generally improves server response times and reduces load.
1.3.25Configurable Order Tracking Widget
Customers can track the status of existing orders and returns without the need to log in
to their account.

12. 1.3.26Support for Alternate Media Storage – CDN and Database
Media files can be stored within the database or CDNs.
1.3.27PA-DSS Certification/Payment Bridge
Magento Secure Payment Bridge is a PA-DSS certified payment application, enabling
merchants to efficiently attain PCI compliance with minimum cost and effort.
Customers will also be able to securely save their credit card information for future
transactions.
1.3.28Strong Data Encryption, Hashing and Key Management
Strong data encryption based on AES-256 and strong hashing based on SHA-256.
Database keys are easily managed and updated.
1.4 Magento advanced feature list using Magento Extensions
1.4.1 Menu
 Customer Experience
 Alternative Sales Model
 Blog Tools
 Category and Product Page Enhancements
 Checkout
 Gifting
 Images and Media
 Internationalization and Localization
 Merchandising
 Mobile
 Personalization
 Search and Navigation
 Shopping Cart
 Social
 Widgets
1.4.2 Site Management
 Administration
 Automation
 B2B
 Billing and Invoicing
 Catalog
 Content Management
 CRM
 Customer Service

13.  Data
 Ease of Use
 Image Processing
 Import/Export
 Mobile Administration
 Order Management
 Reporting
 Shipping
 Taxes
1.4.3 Integrations
 Accounts and Back Office
 CRM
 E-mail Integration
 Integration Tools
 Migration Tools
 Payment and Gateways
 Shipping and Fulfillment
 Shopping site Integration
 Social and Marketing Integration
1.4.4 Marketing
 Advertising and Marketing
 Affilate Programs
 Analytics
 Email Marketing
 Paid Search Advertising
 Pricing and Promotion
 SEO
 Social Marketing
1.4.5 Utilities
 Developer tools
 Optimization
 Server Performance and Caching
 UI performance and AJAX
1.4.6 Themes
 Animals and Pets
 Automotive and cars

14.  Books, Media and Entertainment
 Computers and Electronics
 Consumer and Business Services
 Fashion and Apparel
 Food and Beverage
 Gifts and General Merchandise
 Health and Beauty
 Holidays and Special Occassions
 Home and Garden
 Jewellery
 Mobile
 Sporting Goods
 Styles and Colors
 Toys and Baby Products

15. 2 Magento Extensions from RetailOn
2.1 Subscription Commerce
Our hottest selling cross platform extension, Subcom converts your store into a Subscription
Commerce engine. It gives you the flexibility of creating subscription packages aka boxes for
your customers to subscribe on regular intervals.
URL: http://www.magentocommerce.com/magento-connect/subscription-commerce.html
http://store.retailon.net/subscription-commerce.html
Go get your hands dirty by playing around with the extension here!!!
Frontend: http://retailon.co/subscriptioncommerce/
Customer Login: abhi@retailon.net
Password: test123
Backend: http://retailon.co/subscriptioncommerce/admin
Username: admin
Password: admin123
2.2 RetailOn MultiVendor Market Place
With the help MultiVendor MarketPlace extension admin can create vendors to a particular site
and provide the vendors with necessary privileges and the resources to add and modify the
products for that particular vendor and provide the vendor the necessary facilities to get
notified when an order is placed on vendors product. It also helps in the case of veondos/sellers
when website owner doesn't want to give server/database access to vendors for bulk image
upload. Vendors can Upload image in bulk using zipped files from Magento Backend. No need
of database/server access to put images in media/import directory manually and then using csv
file for bulk product import.
URL: http://www.magentocommerce.com/magento-connect/retailon-multivendor-market-
place.html
http://store.retailon.net/multi-vendor-marketplace.html
2.3 Multi Level Marketing
Multi level marketing extension is based on the customer referral points earning system which is
mainly used to purchase the products and earn more money and coupons for their every
purchase done by the chain of their referrals. Further they can also purchase any product with
their points as cash flow amount.
Features are Cashflow, Reward points, Referring Friends and earning points, Newsletter
Subscription checkbox, Earn money and points on purchase
URL: http://www.magentocommerce.com/magento-connect/multi-level-marketing.html
http://store.retailon.net/multi-level-marketing.html

16. 2.4 Bulk Image Upload
Using Bulk Image Upload Extension Website Owners can Upload image in bulk using zipped files
from Magento Backend. No need of database/server access to put images in media/import
directory manually and then using csv file for bulk product import. It also helps in the case of
veondos/sellers when website owner doesn't want to give server/database access to vendors
for bulk image upload.
URL: http://www.magentocommerce.com/magento-connect/bulk-image-upload.html
2.5 Search Auto Complete
Improve your store usability with the Search and Suggest extension by Retailon. This software
makes it simple for your customers to find exactly what they need quickly and conveniently.
Features:
 Ability to search by any product text attribute
 Fully customizable search item layout defined by editable template & CSS
 Ability to display any product text attribute in search item layout
 AJAX-based, it doesn't load full products' database, just matched products
 Ability to limit searched items displayed in the dropdown list
 Option to open search result link in a new window
URL: http://www.magentocommerce.com/magento-connect/search-auto-complete-5.html
2.6 RetailOn CustomSalesPrefix Extension
Retailon CustomSalesPrefix Extension can be used to add custom prefix for the Invoices
,Shipments and Credit Memos. By default Magento assigns separate numbers to orders and
related documents such as Invoice, shipments and credit numbers.
For example, for order #1000, the associated invoice would be #1000, the shipment (if
applicable) also #1000, and credit memo (if applicable) also #1000. This is a simple and popular
approach for tidy record keeping and easy document identification.
URL: http://www.magentocommerce.com/magento-connect/retailon-customsalesprefix-
extension.html
2.7 Ajax Cart
With RetailOn Ajaxcart extension, Customers can add product to cart and select its option right
from listing page without going to product page. After adding product to cart in product page
they can choose to continue shopping or checkout right away. Store-owner may show related
products while Customers add a product to cart for up selling or cross selling purpose. Many
stores have used this extension and see an incredible increase in conversion rate. Features:
 Add products to cart and select their options from product listed pages
 View related products and add them to shopping cart right away
 Add products to wish list and comparison list using Ajax
 Edit Mini cart/ Wish list/ Comparison list by Ajax
 Customize templates and images for Ajax pop-up
 Enable animation effect for Ajax loading pop-up
 Set countdown time for Ajax pop-up and Confirmation.

17. URL: http://www.magentocommerce.com/magento-connect/ajax-cart-14-24686.html
http://store.retailon.net/ajax-cart.html
2.8 Customer Attributes
Variety of attribute types: text field, text area, dropdown, checkboxes and radio buttons,
multiple select and date fields, static text, yes/no, file upload, customer group selection.
Ability to include attributes in customer-related emails (e.g.registration confirmation, password
recovery). Now in your Magento - Dependent attributes functionality.
Multiple options for attribute display: registration page, billing info page, customer account,
‘Manage Customers’ grid, order grid, order view pages. You can enable and disable display of
fields for each of the above locations.
Ability to upload images for checkbox and radio button field types.
Optional verification of unique values for attributes
Ability to display customer attributes on the list of customers, which is displayed while creation of
order from admin panel.
RUT validation (specific field validation for Chilean market).
URL: http://store.retailon.net/magento/customer-attributes.html
http://store.retailon.net/customer-attributes.html
2.9 Delete Orders
Magento doesn't allow you to delete orders. You can only mark it to cancelled but you can't
delete it. This extension allows you to seamlessly delete any order.
URL: http://store.retailon.net/delete-orders.html
2.10 Cart in Search
Demo URL: http://coyoteaccessories.com/
Extension URL: http://store.retailon.net/cart-in-search.html
2.11 Color Swatch
Demo URL: http://www.aa-sports.co.uk/under-armour-mens-charged-cotton-tee-1217194
URL: http://store.retailon.net/color-swatch.html
2.12 Bulk Price Update
URL: http://store.retailon.net/bulk-price-update.html
2.13 Classic Theme
URL: http://store.retailon.net/classic-theme.html
2.14 PDF Invoice Generator
URL: http://store.retailon.net/invoice-pdf-generator.html
2.15 Retailon Social Login
URL: http://store.retailon.net/retailon-social-login.html

18. 2.16 Newsletter Subscription
URL: http://store.retailon.net/newsletter-subscription.html
2.17 Facebook Social Commerce
URL: http://store.retailon.net/facebook-social-commerce.html
2.18 Ajax Layered Integration
URL: http://store.retailon.net/ajax-layered-integration.html
2.19 Full Page Caching
URL: http://store.retailon.net/full-page-caching.html
2.20 Mega Menu
URL: http://store.retailon.net/mega-menu.html
2.21 New Arrival - Most Selling
URL: http://store.retailon.net/new-arrival-most-selling.html
2.22 Multiple Banner
URL: http://store.retailon.net/multiple-banner.html
2.23 Favourite Products
URL: http://store.retailon.net/favourite-products.html
2.24 Ajax Login
URL: http://store.retailon.net/ajax-login.html
2.25 Manufacturer Brand Logo
Create and upload logos of various brands. Display them on product pages as well as brand list
pages.
URL: http://store.retailon.net/manufacturer-brand-logo.html
2.26 Advance Search
URL: http://store.retailon.net/retailon-advance-search.html
2.27 Simple Product Pricing
URL: http://store.retailon.net/simple-product-pricing.html
2.28 Special Price Timer
URL: http://store.retailon.net/special-price-timer.html

19. 2.29 Product Video Gallary
URL: http://store.retailon.net/youtube-video-gallery.html
2.30 Quick View
URL: http://store.retailon.net/quick-view.html
2.31 Search Auto-Complete
URL: http://store.retailon.net/search-auto-complete.html
2.32 Customer Attributes
URL: http://store.retailon.net/customer-attributes.html
2.33 Product Parts Finder
URL: http://store.retailon.net/product-parts-finder.html
2.34 Sidebar Navigation
URL: http://store.retailon.net/sidebar-navigation.html
2.35 Shipping Table Rates
URL: http://store.retailon.net/shipping-table-rates.html
2.36 Magento Wordpress Integration
URL: http://store.retailon.net/wordpress-integration.html