There are several main types of typefaces: serif, sans-serif, decorative/fancy, and script. Serif fonts have small lines or "serifs" at the ends of letters and help guide the reader's eyes along the line. Sans-serif fonts do not have serifs and tend to be used more for headings. Decorative fonts are difficult to read for large amounts of text. Script fonts mimic handwriting styles. The document discusses choosing fonts based on appearance, suitability for the content or product, and readability. Typefaces can convey different moods and personalities.

1. TYPES OF
typeface

2. Lettering, or typography, is the art of word design.
There are hundreds of different typefaces available on computers.
You can even create your own.
When you are choosing lettering you must think about the
following things:
Appearance – How does it look? You should pick a font or
typeface that you think looks good.
Suitability – Is it suitable for the product?
You don’t want to use a jolly
font for something sad.
Readability – Can you read it?
The word has got to be legible.
LO: Define, understand and use typography to communicate an idea

3. Do typefaces have a
personality
personality
personality
PERSONALITY
personality
personality
LO: Define, understand and use typography to communicate an idea

4. Serif
San serif
Decorative / fancy
Script
LO: Define, understand and use typography to communicate an idea
TYPES OF
TYPEFACE

5. Serif: Serif fonts have a horizontal hashmark on the corners
and tips of letters. This creates a sort of imaginary horizontal
line that helps the reader stay on the line. For this reason, serif
fonts are used a lot for body and paragraph text.
Here are some common serif fonts:
Serif
Types of Typefaces
LO: Define, understand and use typography to communicate an idea

6. SAN
SERIF
Sans-serif: Sans-serif fonts do NOT have
the horizontal hash mark. They are generally
used for headlines/headings because they are
easily readable from far away. However, many
people use sans-serif fonts for body text on web
pages because they generally have a more
contemporary feel than serif fonts.
Here are some common sans-serif fonts:
Types of Typefaces
LO: Define, understand and use typography to communicate an idea

7. DISPLAY
Display Fonts
Display fonts should not
be used very often
because they are hard to
read. If you really want
to use them, limit them
to headings where they
will appear large.
Types of Typefaces
LO: Define, understand and use typography to communicate an idea

8. Script fonts are based upon the
varied and often fluid stroke
created by handwriting.
Examples can be seen below.
Types of Typefaces
LO: Define, understand and use typography to communicate an idea

9. Official
Authority
S
ur
prise
Anger
Courier can
make it
Times Roman
speaks with
Mistral shouts
Futura Extra bold
condense screams
Types of Typefaces
LO: Define, understand and use typography to communicate an idea

10. describe the types of cat
Personality of Typefaces
LO: Define, understand and use typography to communicate an idea

11. describe the types of cat
Personality of Typefaces
LO: Define, understand and use typography to communicate an idea

12. describe the types of cat
Personality of Typefaces
LO: Define, understand and use typography to communicate an idea