The document discusses font selection for a magazine. It analyzes several sans-serif fonts for their informal nature and rounded styles. The author chooses Helvetica Rounded Bold for the body text due to its readability while maintaining a modern style. Tempo Heavy Condense italic is selected for the masthead to stand out with its unique lettering. Verdana is picked for the coverline due to its sans-serif, neat lettering that complements the other fonts well.

1. Codes and conventions / font
types

2. Font type research
• FOCUS - aharoni
• FOCUS – verdana
• Focus – a astro space
• FOCUS – gillsans extrabold
• FOCUS – eras ultra
• FOCUS FOCUS focus focus – helvecica rounded boldcond
• FOCUS – univers blackext
• FOCUS – tempo heavy condensed

3. Fonts I have selected for use in my magazine
• FOCUS FOCUS
HelveticaRounded
• FOCUS FOCUS
Tempo HeavyCondense
• FOCUS FOCUS
Tempo HeavyCondense Bold
• FOCUS FOCUS
HelveticaRounded Bold
• FOCUS FOCUS
Verdana
• FOCUS FOCUS
Verdana Bold
I selected these fonts for use in my magazine because due to the fact
that they’re sans serif, they are on the informal side. This is necessary
for the informal nature of the real life magazine that I am going to use
them on. It is important that the font I choose closely matches the
subject of the magazine, because otherwise it would look unnatural. I
prefer the rounded style of the fonts because it allows them to be used
interchangeably easier without a clash in style between fonts.
I have chosen Tempo HeavyCondense italic as the font
that I am going to use in the masthead. This is because it
stands out the most out of all the fonts. This is due to
the unique and elegant form of the letters in the font. It
is important that the masthead font is notable because
it is supposed to stand out and provide the magazine its
branding.

4. FOCUS focus
I have chosen HelveticaRounded
Bold as the font I am going to use
for my body text, this is because it
is rounded and easy to read, while
maintaining a modern and stylish
profile.
Body text
FOCUS FOCUS
I am going to use Verdana as my
coverline font, due to the fact
that it is sans serif, while also
displaying an air of importance,
due to its neat and uniform
lettering. It meshes well with my
other chosen fonts, as it is
elegant and refined.
Coverline