This document provides information about the target audiences and conventions of two different music magazines - a jazz magazine and a pop/indie magazine. The jazz magazine targets 30+ adults and uses a serious color scheme and straightforward layout that matches its mature audience. In contrast, the pop/indie magazine aims for teenagers and young adults, employing bold colors, varied fonts, and many images to attract its younger demographic in a lively, unconventional manner. The document also outlines plans to combine elements from both magazines - focusing on jazz music but using bright colors, varied typefaces and a young person as the main image to modernize the genre and attract a youthful audience, filling a gap in the market.

1. The Genre of this music
magazine is Jazz, mainly
targeted at 30+, both genders.
The conventions of this
magazine are all included to
match it’s particular audience.

2. The mast head is big bold and white,
The main image is a medium long with a bit hidden by his head; this
shot of a famous jazz artist with a suggests its a popular well known
jazz instrument. He is wearing a magazine therefore doesn’t need to
chequered blazer which suggests show the full title.
soul music and quite old
fashioned, appealing to its target
audience. The background is maroon
which connotes calm and
soothing (which is like jazz
music); this appeals to the
target audience because they
enjoy jazz therefore will like the
look of the front cover of the
magazine
Cover lines are white and bits of
The main cover line is in white, yellow and red so they are easy to
making it stand out to the dark read. They are also all the same
maroon background; attracting type face and well structured so
the readers to it.
it’s easy to follow for the specific
target audience.

3. The mast head is at the top
White background allows showing the readers what the
text to be seen easily and page consists of. It’s is red as
colours of the mast head and well as the cover lines headings;
the images stand out. the colour code creates a neater
format and looks professional.
Structured in a
columned order; makes Numerous images adds
it easier to read for the colour and breaks down the
specific target audience text to avoid formality and
and creates a neater to make it look more
layout to the magazine. visually interesting.

4. Image breaks down text,
avoids formality, adds Black and White mast head in
colour. the House Style. Recognisable
to audience, stands out
Dark red/maroon because of its black
headings, calming, background.
associate with jazz
music.
Unlike a usual magazine,
this isn’t structured in
columns and looks like a
book or newspaper and
so looks old fashioned
White background allows text to which relates to jazz
be seen easily and colours of the music.
mast head and the images stand
out.

5. Type/ focus of Magazine- Music
magazine
Editor- FRANK ALKYER
Frequency- Monthly
Date of first publication- 1936
Price- £4.78
Distribution- book/magazine
shops, can order online

6. The genre of this music
magazine is pop rock/ indie
rock, mainly targeted at
teenagers- early 20s, both
genders.
The conventions of this
magazine are all included to
match it’s particular
audience.

7. Bold red mast head-
visually interesting, loud
colour, attract youths Various different typeface for
Puff- colourful, different cover lines- adds character and
typeface, bold, character avoids formality
and avoids formality
Main image is a close up of
Main cover line bold and yellow-
well known artist, colourful
connotes youth and happiness,
makeup, unique style
attracts reader, capitals,
influences youths, young
suggests important story/info in
and trendy, styled hair,
magazine
quirky
Barcode small print Shaded patterned background,
by law adds texture and more
character to cover, more
visually interesting for youths

8. Mast head- bold black capitals,
dominant part of page, stands out
Various type face- Numerous images- adds
visually interesting, adds colour, visually
character and avoids interesting, breaks cover lines
formality up, avoids formality, attracts
youths
Column- small print,
useful info, doesn’t
dominate page, well
structured
Advertisement- in corner,
doesn't follow colour code,
stands out
Bold black numbers, matches
with colour code, easy to
read, easy to follow and
navigate particular page for
audience

9. Puffs- black and white,
stands out ‘NME LOVES’ Bright blue colour code- attracts target
two step flow, wants audience, blue connotes calm and chilled
readers to love them too (relates to teenagers), dotted around adds
a splash of colour, visually interesting
Main image- youths
in casual
clothes, relate to
teenagers, quirky wall Structured layout- black
paper, colourful, tren background, adds more
dy colour and makes it look
visually interesting
Banner- blue colour code, Numerous images,
stands out, shows Column- information small different shot types,
importance (away from print, spread out, well spread out, adds
other text and columns) structured, easy to colour, attracts
wants readers to see it follow/read audience

10. Type/ focus of Magazine- Music
magazine
Editor- Mike Williams
Frequency- Weekly
Date of first publication- 7 March
1952
Price- £2.20
Distribution- book/magazine
shops, can buy a digital magazine
online

11. The genre of music that I am going for is Jazz music. I will use information
from this magazine that I have found from Jazz Improv so the content will be
based around Jazz, and will also use props such as a vinyl, saxophones etc.
However, I will be using various bright colours (showing it’s for both genders)
and various typeface to attract youths as my target audience is teens/20s.
Also for my main image, I will use a young teen to show the music is for
people around this age range. These are the conventions I got from NME.
My aim is to modernise a jazz music magazine to that youths will be attracted
to, and to fill a gap in the market as this is a unique idea.