The primary audience for the magazine would be young female adults aged 16-24 who enjoy pop music, both current and from the past. A secondary audience would be males with similar interests. The cover uses red and blue colors with a predominantly feminine design to appeal to its mainly female readership. The retro typography and photo shoot aim to relate to this target audience's tastes.

1. 4. Who would be the audience for your media product?
My primary audience who would purchase my magazine would be young female adults aged 16-24 who have a
disposable income and share an interest in pop music from the past as well as current charts. I also have a
secondary audience of males who will share an interest in the genre and the style of the magazine. I reflected
this in the colour scheme and tone of my front cover where I use a soft red and blue that is bright but stands
out against other magazines. This red and blue colour scheme has a stereotypical unisex appeal but the
majority of red on the cover lines and the larger ‘Heart’ masthead indicates a more feminine look. The serif
typography that is prominent in the cover lines connotes a very stylish and retro look to it so my females will
like the house style of the magazine and attract to it more on newsstands. The characterisation of the female
artist shown through the mise-en-scene and poses on the photo shoot also allows my majority female
audience to relate more to my product. It is important to convey to your audience a relatable and
sophisticated layout which appeals to their liking otherwise they may be put off by the cover artist or font type
simply because it may not be of their taste. My music magazines focuses on music from the late 50’s/early 60s
onwards so it would right to exclude anyone born before that so those in their early 50s+ may not be
interested in the magazine. Also this is appropriate because the content will be applied in such way that it
appeals more to a younger audience as it will relate to new technologies such as the internet and discuss
present pop music primarily. Therefore those of 50+ may not purchase the magazine if they are only intending
to read content on the past music as it may not be worth their money.