EMAP was the second largest magazine publisher in the UK until it was split up and sold off in 2007, having previously owned radio stations like Kiss and Magic. IPC is a large consumer magazine company founded in 1963 that sells over 350 million copies annually and owns the popular music magazine NME. Uses and Gratifications Theory proposes that audiences actively select media to fulfill certain needs or desires and bring it into their lives, though some critics argue viewers have less control over media than the theory suggests.