2. BILLBOARDS
• BILLBOARD DEFINITION: A FLAT SURFACE (AS OF A PANEL, WALL, OR FENCE) ON WHICH BILLS ARE
POSTED; SPECIFICALLY : A LARGE PANEL DESIGNED TO CARRY OUTDOOR ADVERTISING
• BILLBOARDS USUALLY HAVE A SIMPLE DESIGN THAT CATCHES THE EYE OF THEIR TARGET AUDIENCE USING
HUMOUR AND COLOURS THAT CATCH THE EYE OF THE PUBLIC.
3. SIMPLICITY OF
BILLBOARDS
• BILLBOARDS NEED T HAVE A CLEAR AND PRECISE
TOPIC OR SELLING POINT. THIS MEANS THAT SOME
BILLBOARDS ARE VERY SIMPLE SO YOU ARE NOT
DISTRACTED FROM THE PRODUCT IT IS
ADVERTISING. SOME SIMPLY INCLUDE A LOGO
OTHERS INCLUDE SIMPLE IMAGES OR WORDS TO
ATTRACT THE PUBLIC TO PURCHASE THEIR
PRODUCT.
4. HUMOUR USED IN BILLBOARDS
• SOME BILLBOARDS USE HUMOUR TO ATTRACT THE
PUBLIC TO PURCHASE THE PRODUCT SUCH AS
HUMOROUS IMAGES OR WORDS TO PERSUADE
PEOPLE TO PURCHASE THEIR PRODUCT THIS IS A
TECHNIQUE I COULD USE TO GET MY TARGET
AUDIENCE TO BUY MY MAGAZINE.
5. IMPORTANT INFORMATION THAT SHOULD
BE INCLUDED ON MY BILLBOARD
• MY BILLBOARD WILL NEED TO INCLUDE:
-MY LOGO (ESTABLISH THE PRODUCT)
-MY WEBSITE LINK (SO THEY CAN FIND MORE INFORMATION)
-COLOUR SCHEME (ESTABLISH THE LINK BETWEEN THE WEBSITE AND MAGAZINE)
-AN ATTRACTIVE IMAGE (GRAB THE ATTENTION OF PEOPLE WALKING PAST THE BILLBOARD)
-LIMITED TEXT (PEOPLE DON’T SPEND A LOT OF TIME READING BILLBOARDS IF THERE IS A LOT OF TEXT)
-CONTACT DETAILS (SO THE AUDIENCE CAN CONTACT US TO AS QUESTIONS)
-SOCIAL MEDIA LINKS (APPEAL TO MY YOUNG TARGET AUDIENCE)
