The document summarizes efforts to reshoot promotional materials for a film project. The original shoot during filming only captured basic pictures with poor lighting. To improve quality, the crew set up three-point lighting and used a DSLR camera on a tripod. They took a variety of shots, such as full body, laughing, and low angles. The reshoot was successful in providing higher quality, more professional-looking photos with better variety to distinguish the magazine cover from film poster. The new photos will enhance the persuasiveness of the marketing campaign.

1. Shooting of Magazine Cover and
Film Poster – Same Differences
Holly Taylor, Megan Downs, Laura Songhurst and Kainaat
Mirza.

2.  During the filming day of shooting our teaser trailer, we were suppose to also take
images for our marketing campaign; magazine cover and film poster.
 However we ran out of time and only took basic pictures so we decided to make plans to
re shoot the pictures in order to achieve the best possible quality.
 Us crew members have a group chat in which we discussed what would be best;

3. Before taking the pictures, we set up the
lighting as 3 point lighting system. That way
we could illuminate the characters against the
white wall and reduce the chance of shadows.
We also used a Canon 600DSLR Camera for
the best quality and a tripod so our photos
were still.
At times we used the timer setting on the
camera so we could all be in the shot.

4. When shooting we knew we had some key ideas we wanted to take
pictures of;
• Full Body Pictures
• Laughing Pictures
• Low angle shot of Knee to Feet.
We managed to achieve all these shots, on the next couples slides I
have posted a few of our pictures we took, to show the variation of
different shots we attempted.
By taking many shots, when it comes to editing and picking our final
pictures, we have a variety to choose from.

15. Summary of Success
Overall I believe our idea of reshooting was very successful. Here is an example of a shot
from our old shoot to our new one-
In conclusion, we prefer the new photos not only did we get a much bigger variety so there
will be an apparent difference between the magazine cover and film poster. But too the
standard of quality is better, because the first photos were screen shot of a video and the
lighting was poor as shot outside. By taking actual photos and using the 3 point lighting
system we have achieved a much more professional looking picture, ultimately improving
the quality and persuasiveness of our marketing campaign.