The document discusses how the media product uses and develops conventions of real media forms. Specifically: - The poster uses conventions like a triangular layout and credits block. Feedback said it looked professional. - The film uses similar shot types to documentaries but develops them by adding direct address. Location shots are incorporated differently. - Titles are developed to stand out more. Magazine reviews follow conventions but titles and bold text are developed. - A film strap line challenges conventions by using a different color scheme for professionalism. Conventions are used, developed, and challenged for authenticity and to catch viewers' attention.