This document evaluates different design ideas for the layout of a music magazine. It discusses changes made to the color scheme, backgrounds, fonts, and positioning of images and text over multiple iterations. Various photos were considered but not used for reasons such as eyes being closed, unfavorable angles, or hands blocking the face. The final design placed the main image in the center, included a DVD cover, and aligned the text with the image.

1. EVALUATION

2. Flat Plan This is the flat plan for the magazine. It contains some of the ideas for colours and positioning. The original colour scheme was: red, purple, white and black. By the time we finished it we ended up with pink in the scheme. Also, some of the content was changed. The background was changed a few times in the process as well.

3. Some of the ideas for the background.

4. This idea was created to make the magazine look more fun and eye-catching. However we felt that the magazine looked to much like a pop magazine and the hearts looked two-dimensional and distracting from the main focus of the magazine. 1.

5. 2. Another idea was to add a film strip into the magazine showing extracts of the music video. However we came across a few problems when constructing. Firstly, a part of the film strip was cut off. Secondly the image of the girl and her new boyfriend unexpectedly turned partially sepia. Finally, when we added the filmstrip it made the main image unfocused.

6. Pictures we didn’t want.

7. In this image, she had her eyes closed, therefore we couldn’t use it because it wouldn’t attract any consumers. The angle of the shot wasn’t very good and the face wasn’t visible and made her look unconfident.

8. In this photo she wasn’t facing the camera, therefore we couldn’t use it as it wouldn’t attract interest as she looks like she is trying to reject the camera. We couldn’t use this image because the hands are blocking her face and this is unattractive to a consumer as we cannot see what she looks like

9. Though this image had a good stance we felt as though it was too far back to become the main image of the magazine. The issue with this photo was that we needed make her look as though she was playing the guitar however we couldn’t see her face and it was zoomed out too much.

10. We did like this image, so this was used it for the filmstrip. However due to issues we couldn’t use it because of the issues with the main image. Again, the issue with this image is that she wasn’t looking at the camera and it made her look reclusive.

11. Though we did like this image we felt that the camera was to far away to see the expression of her face. The reason we didn’t use this image was because she was moving her had over the guitar string it made her had go blurry. Also her face doesn’t look happy.

12. Fonts

13. Forte Century Gothic Arial Rounded MT Bold Berlin Sans FB

14. To show progression from a magazine a year and a bit after its debut, we changed the font of the masthead from Elegance to Forte. Also we changed the slogan from Verdana to Century Gothic. Whilst the article headline stayed the same (Berlin Sans FB), fonts for the other articles, the bottom strip and the quote were changed to Arial Rounded MT Bold. Changed Stayed the same

15. Screen Shots

16. The first idea was to make box outs around the other articles in red, lavender and baby pink. However the colours were too bright for a jazz type magazine and we needed more deep set colours such as dark purple. We then tried to space the other articles out in smaller fonts. However we just felt there was too much black to around the image.

17. The colours in this image were too bright and lacked sophistication of jazz. Basically, we thought it was to poppy for a Japop magazine. Again, the experimentation with the colours didn’t portray enough jazz colours. We also brought back the box outs however it still had a bit too much black therefore we had to add more to the magazine.

18. The colouring was all wrong in this as it was too much of a mix of too much red and too much purple so it wasn’t very eye catching. Also the text just looked all over the place and dull. The pink colours just made it to unsophisticated and a bit cheap so we had to scrap the bright pink. Also we changed the bottom strip text to include more artists in the magazine. Also the image looked flat.

19. This idea was to turn the text white and to add a thick coloured outline. We did the same for the other articles except we did the outline and colour of the text in reverse. However we knew we had to add the DVD cover onto the magazine a try to make Emma look less squashed. Also we needed to move to text around.

20. This is when we finished the magazine. By then we had moved the image to the middle, added the DVD cover and moved the text so it became in line with the image.