The document analyzes double page spreads across three magazines: Q, KERRANG, and UNCUT. Some common techniques used include a large central image to set the tone and topic, the artist's name to identify the subject, paragraph headers in enlarged text, and small credits and labels. Together these design choices help guide the reader through the content in an accessible and engaging manner to encourage repeat purchases and brand loyalty.

1. Magazine analysis:
Double page spreads
Analysis of double page spreads of
three magazines: Q, KERRANG and
UNCUT

2. Q
One full page
image(1)
Artist name(8)
Large ‘l’ similar to
their logo(9)
Relatively small
font(7)
logo(6)
Photographer
credit(2)
Paragraph started
by large letter(3)
Website
address(4)
Page number, (5)

3. 1. Having one large image makes the articles seem less formal, creating a relaxed
atmosphere which allows the reader to enjoy their reading more. Having one large
image also makes it more obvious what the article is about, in this case attracting
fans of the artist (lady gaga.) Double page spreads are often directly related to the
magazine being a special edition or the main cover line. In this case the main cover
line would have been to do with lady gaga. The image uses direct gaze which makes
the interview seem more personal and directly addressed to the reader makes the
magazine seem more personal and directly addressed to the reader.
2. When a picture is taken and used in a magazine they have to use a photographer
credit. This is often a small notice naming the photographer and his/her company.
The photographers credit is commonly small and at the bottom of the page or in the
corner of the picture so as to be out of the way, but still relatively easy to find.
3. In many magazines paragraphs are started having the first letter of the first word
four or five times larger than the rest of the text used in the main article. This is
done for a number of reasons; firstly, it makes the articles seem more attractive and
less formal- allowing the reader to enjoy it more. Secondly, it attracts attention to
the article, which could otherwise be passed over as its surrounding are so large.
Finally it emphasises a new topic being started within the article, while normally a
new paragraph would be used this shows a bigger break from the topic than a new
paragraph, while still relating to the article.

4. 4) Printing the website address is essential to building a customer base. The more the
reader can relate the article and content to the magazine itself the more likely they
are to buy the same magazine again. This also means that the reader is more likely
to visit the website, which in turn will build on the base built by the magazineoffering exclusive offers and deals to their visitors.
5) The page number is large and easily noticeable as it stands out from the
background, this indicates that the page is especially significant to the issue- which
further enforce the idea that the double page spread would be directly related to
the main cover line as it would need to be easily found.
6) Printing the logo is essential to building a customer base. The more the reader can
relate the article and content to the magazine itself the more likely they are to buy
the same magazine again. This is because as they are reading it they are aware of
the logo and link the magazine to the content.
7) The font is small compared to the rest of the text (around size 12/14) but large
compared to the size used in other medias. This creates a more serious
atmosphere- contradicting the previously established friendly relationship with the
reader. This is because it is the main and most important thing on the page- the
reason the reader is reading and so is more important and gives over a lot of
information in a short space of time. Informal language is used which both makes
the magazine seem personal to the reader and encourages the to buy the same
magazine again, for the tone and style of the magazine, whereas other techniques
focus on the content.

5. 8) Having the name of the artist at the top of the page makes it clear what/who the
article is about and further explains the main image. This could also be used to
attract other readers who are familiar with the artist, but ay not have seen them or
not recognise them from the photo.
9) The large ‘L’ is in front of the text, while having it still legible. This emphasises the
connection between the magazine and the artist, connoting exclusivity and makes
the artist seem more accessible to the reader. This makes the reader feel important
to the magazine, this personalisation of a mass produced magazine is essential to
creating repeat business.

6. One full page
image(1)
Pull quote(9)
Artist name(8)
Connotes
exclusivity(2)
Summary of
interview(7)
Relatively small
font(6)
Photographer
credit(3)
Paragraph started
by large letter(4)
Page number, (5)

7. 1) Having one large image makes the articles seem less formal, creating a relaxed
atmosphere which allows the reader to enjoy their reading more. Having one large
image also makes it more obvious what the article is about, in this case attracting
fans of the artist (Davey Havok.) Double page spreads are often directly related to
the magazine being a special edition or the main cover line. In this case the main
cover line would have been to do with Davey Havok. The image uses direct gaze
which makes the interview seem more personal and directly addressed to the
reader makes the magazine seem more personal and directly addressed to the
reader
2) The ‘news’ logo suggests exclusivity, while also encouraging readers to visit their
website. This means that readers better connect the content with the magazine
itself and coupled with the informal language and friendly tone used makes the
reader feel more relaxed and allows them to enjoy the magazine more.
3) When a picture is taken and used in a magazine they have to use a photographer
credit. This is often a small notice naming the photographer and his/her company.
The photographers credit is commonly small and at the bottom of the page or in the
corner of the picture so as to be out of the way, but still relatively easy to find.
4) In many magazines paragraphs are started having the first letter of the first word
four or five times larger than the rest of the text used in the main article. This is
done for a number of reasons; firstly, it makes the articles seem more attractive and
less formal- allowing the reader to enjoy it more. Secondly, it attracts attention to
the article, which could otherwise be passed over as its surrounding are so large.
Finally it emphasises a new topic being started within the article, while normally a
new paragraph would be used this shows a bigger break from the topic than a new
paragraph, while still relating to the article.

8. 5) The page number is relatively small on this page, this may be because the other
aspects of the page remove the need for emphasis of what page it is. The double
page spread is often to o with the ain cover line so the may have used a similar
quote in both the article and the cover line. This would establish a connection
between the two and allow more space for the article and pictures.
6) The font is small compared to the rest of the text (around size 12/14) but large
compared to the size used in other medias. This creates a friendly atmospherecoupled with informal language it seems to establish a friendly relationship with the
reader. This both makes the magazine seem personal to the reader and encourages
the to buy the same magazine again, for the tone and style of the magazine,
whereas other techniques focus on the content.
7) A small summary of the interview is given which gives more information on the
main cover line and further informs the reader as to whether or not the want to
read the article. This summary also uses pull quotes which gives credit to it, giving
the reader a taste of what is to come before they read the full article.
8) Having the name of the artist at the top of the page makes it clear who the
interview is with and anchors the main image. This could also be used to attract
other readers who are familiar with the artist, but ay not have seen them or not
recognise them from the photo.

9. 9) The use of pull quotes gives credit to the title and summary, giving the reader a
taste of what is to come before they read the full article. The pull quote is an
advertisement that shows what is in the article and gives an insight into the artist’s
personality. This then makes the interview seem more personal and directly
addressed to the reader- despite direct address not being used.

10. Connotes a
running
theme(1)
One full page
image(9)
Artist name(2)
Summary of
interview(3)
Paragraph
started by
large letter(4)
Page number,
(5)
Photographer
credit (7)
website(6)
Relatively
small font(8)

11. 1) Having a running theme or special edition gives exclusivity to the article while
explaining why a double page spread is used. Most double page spreads are to do
with the main feature of the specific edition of the magazine.
2) Having the name of the artist at the top of the page makes it clear who the
interview is with and anchors the main image. This could also be used to attract
other readers who are familiar with the artist, but ay not have seen them or not
recognise them from the photo.
3) A small summary of the interview is given which gives more information on the
main cover line and further informs the reader as to whether or not the want to
read the article.
4) In many magazines paragraphs are started having the first letter of the first word
four or five times larger than the rest of the text used in the main article- though in
this magazine is much larger.. This is done for a number of reasons; firstly, it makes
the articles seem more attractive and less formal- allowing the reader to enjoy it
more. Secondly, it attracts attention to the article, which could otherwise be passed
over as its surrounding are so large. Finally it emphasises a new topic being started
within the article, while normally a new paragraph would be used this shows a
bigger break from the topic than a new paragraph, while still relating to the article.
5) The page number is relatively small on this page, this may be because the other
aspects of the page remove the need for emphasis of what page it is. The double
page spread is often to o with the ain cover line so the may have used a similar title
in both the article and the cover line. This would establish a connection between
the two and allow more space for the article and pictures.

12. 6) Printing the website address is essential to building a customer base. The more the
reader can relate the article and content to the magazine itself the more likely they
are to buy the same magazine again. This also means that the reader is more likely
to visit the website, which in turn will build on the base built by the magazineoffering exclusive offers and deals to their visitors.
7) When a picture is taken and used in a magazine they have to use a photographer
credit. This is often a small notice naming the photographer and his/her company.
The photographers credit is commonly small and at the bottom of the page or in the
corner of the picture so as to be out of the way, but still relatively easy to find.
8) The font is small compared to the rest of the text (around size 12/14) but large
compared to the size used in other medias. This creates a friendly atmospherecoupled with informal language it seems to establish a friendly relationship with the
reader. This both makes the magazine seem personal to the reader and encourages
the to buy the same magazine again, for the tone and style of the magazine,
whereas other techniques focus on the content.
9) Having one large image makes the articles seem less formal, creating a relaxed
atmosphere which allows the reader to enjoy their reading more. Having one large
image also makes it more obvious what the article is about, in this case attracting
fans of the artist (Adele.) Double page spreads are often directly related to the
magazine being a special edition or the main cover line. In this case the main cover
line would have been to do with Adele. The image uses direct gaze which makes the
interview seem more personal and directly addressed to the reader makes the
magazine seem more personal and directly addressed to the reader.