Florence and the Machine magazine advertisement: 1) Florence is featured prominently to grab attention as a recognizable figure 2) Visual references to her album title and release date encourage readers to buy the album 3) Information about popular songs gives a taste of what's on the album to drive sales Jessie J magazine advertisement: 1) Jessie takes up space to represent her big personality and encourage appreciation of her music 2) Mystery is created around what she has to say on the album to pique interest 3) References to chart success and popularity aim to join fans to the trend of her music Gwen Stefani magazine advertisement: 1) Mysterious and

1. Amy Boardman
Magazine Advertisement Research
Enchanted background, looks as if she is in the Florence and the Machine is written across the
forest. This is used to create mystery and suggest top of the page in a serif font. This is to grab
this album perhaps has a twist. attention of the readers of the magazine.
The ‘+’ symbol makes it seem as Florence
is her own person but works as part of a
Main focus image- Florence is in the centre of the
band as well, and she is at her very best
rule of thirds, this is because she is a recognised
when she does this. It gives us the
figure throughout the UK and worldwide.
impression that they work well as a team
Therefore, when people see her face they will be
to create the chart-topping music
very curious as to what the advertisement is
regularly.
about, therefore attracting lots of attention to
the article. This will also make lots of people look
out for the album when they are out and about in Florence is almost cartoon like, and a pair of lungs
the shops. has been edited on to her body. This is to make a
visual reference to the title of the album. The
album title is also located in the centre of the page
underneath Florence so that readers remember
The date that the album comes out in underneath the name of the new album. A serif font is used
the album name this is so that people know when and the white colouring is used to represent purity
they can go out and consume it from the shops or within the artist. The text is also in capital letters
online. Underneath this is also states the main to highlight it is important.
songs that are on the album, this states the most
popular ones so that people know what is on the
album and think ‘I definitely need to buy this.’

2. Amy Boardman
Black lipstick, nail polish, hair and clothing are
used to represent that she is a dangerous Jessie J, is in the centre of the rule of thirds,
character when she wants to be. This is also however she is also taking up space in the other
highlighted by the text “Who You Are” this is rule of thirds as the picture is large and takes up
used to make her audience embrace the fact a lot of room on the page. This represents she is
that she is who she is and won’t change for a big character and that her music should be
anybody. appreciated.
Jessie J has her mouth open this is used
to suggest she has something to say
A gold serif font is used to represent that she
through her music, but you have to buy
wants to be number 1 in the charts as she
the album to find out what it is. This is
works hard every day writing and recording
effective as it creates a sense of mystery
music and by getting to number 1 it would be
and makes the audiences want to go out
the biggest reward for both her and her fans.
and buy the album.
The sentence “includes the #1 international The debut album “Who You Are” is informing
smash” makes the audience believe that the audience which is the main song on the
she is a well-known artist across the world album. Therefore if the audience loved the
and her music is very good as she has lots of song then they would without a doubt want
fans. This makes them want to buy the to buy the album.
album because they want to join the trend
and be up to date with the latest music.

3. Amy Boardman
Magazine Advertisement Research
In this photograph Gwen Stefani only has
The tone of colours is used to
one eye in sight of the audience; this is
represent femininity within the artist.
used to create a mysterious vibe to the
artist. This is to attract a wide range of
audiences.
In the photograph Gwen is holding a crown The red lips indicate that she has a
and a stick like object. This is to represent a dangerous vibe to her. However, the yellow
sense of royalty. This is to suggest that her contrasts with the red this is used to
music is royal in her genre and she is one of represent that she is different to all other
the best artists around, this is used to attract artists in her genre.
a wider fan base from her genre.
The cross on her chest is used to represent
that she is religious and abides by the rules
of the bible. The black is used to represent
The main focus of the advertisement is the luxury and suggests she has a luxury life
artist’s name. This is because ‘Gwen Stefani’ because of music.
is in a large serif font across the page. As it is
included in the entire rule of thirds this gives
The advertisement has the name of her
it a category of importance and suggests to
album ‘Love Angel Music Baby’ and also
the audience she is something big.
advertises the 2 main songs on the album
‘What You Waiting For?’ and ‘Rich Girl.’
This is to advertise to fans that have
perhaps heard the songs on the radio but
The actual album is advertised on the
didn’t know who sang them. Therefore,
advert so if the audience is buying the CD
attracting a wider fan base for the album
they know what to look for.
and the artist.