The film is called "Misconception" and is a psychological thriller genre. It will be produced under the name "IceTex" and distributed by "Sunflower Productions". The film was influenced by "Black Swan" due to its dance elements and thriller genre. The unique selling point is that it is a rare dance thriller targeting 16-24 year old audiences, especially females, interested in psychological thrillers. The teaser trailer will use quick shots of dancers, studios, and mirrors with tense music to build suspense. The poster will feature dancers in a mirror where one reflection is different, and the magazine cover will use a double exposed image of a dancer in two poses.

2. Genre and Name
 We decided to call our film ‘Misconception’, this
means that a person is seeing something that is not
there, like the images in the mirror.
 The Genre of our film is a thriller we chose this
because we like the technical aspects of a thriller, for
example like the lighting and effects we can add
after filming.

3. Production and
Distribution
 For our production name we have chosen to use the
name ‘IceTex’
 Our Distribution company will be called sunflower
productions.

4. Film influences
We were influenced by the black
swan because this has the dance
element that we were interested in
and it is also a thriller. This is
different to a usual thriller as they
are mainly based in haunted
houses or woods.

5. Marketing influences

6. Unique selling point
The unique selling point of
our film is that it is a dance
film and their aren’t many
dance films around at the
moment especially that are
thrillers.

7. Target audience
Our target audience would be 16 to 24 year olds and we
believe that it would attract mainly female audiences
purely because of the dance element in it.
This film would also be for audiences that are interested
in psychological thrillers.

8. Teaser trailer ideas
 In the teaser trailer we aim to use a montage of
quick shots to make it jumpy and thrilling as it is a
thriller.
 The clips will be a mix of dancers, a studio, mirrors,
the girls reactions etc.
 The non diegetic sound will include ballet music with
pauses and changes in tone to build up tension.
 We will include dark colours and dramatic lighting.

9. Poster ideas
 For the poster we aim to use dark colours as it is a
thriller and possibly dancers in a mirror where all of
them are doing the same pose however the
reflection of one dancer is different to her pose and
her outfit is a darker colour.

10. Magazine cover ideas
 For our magazine cover we were thinking of doing a
double exposed image with the two sides of the
dancer.
 One image will be the girl doing the real ballet pose
and the other would be her reflection, similar to the
one in the poster.
 In this magazine cover we will be using dark colours
again and dramatic lighting similar a spot light.