SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS

1. SUSTAINING SUCCESS IN A FAST-MOVING
BUSINESS

2. Artistic
Background
High
Creativity
Strong
interpersonal
& leadership
skills.
Charismatic
Polyvalent
Hard Worker
& Ambitious
Marketing VisionarySKILLS
WHY HAS MADONNA BEEN SO SUCCESSFUL IN THE
WORLD OF ENTERTAINMENT ?

3. A SUSTAINABLE ACHIEVEMENT OF SUCCESS
• Music: Singer, songwriters
• Dance
• Cinema: Actress, Producer
• Fashion: Model, Design
• Literature: Writer
 Diversity of the activities where she operates :
 Being so present in the world of the Showbiz
made her highly mediatize.
 Relied on some of the best minds, strongest
and famous people in the entertainment business.
 Madonna is a chameleon, she know to adapt
to each new musical generation trend.

4. MADONNA’S BUSINESS STRATEGY
IN WHICH MARKETS DOES SHE COMPETE?
ENTERTAINMENT CINEMA MUSIC
BUT ALSO BOOK, FASHION, DANCE !

5. WHAT ARE THE MAIN ELEMENTS OF THE MADONNA'S STRATEGY ?
PROVOCATION
HIGH SKILL OF MANAGEMENT,
BUSINNES, MARKETING
FLEXIBILITY

6. SUCCESSFUL
STRATEGY
Simple,
consistent,
long-term
goals
Profound
understanding
of the
competitive
environment
Objective
appraisal of
ressources
EFFECTIVE IMPLEMANTATION
MADONNA’S BUSINESS STRATEGY