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![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Adrian Ortega
Outreach Plan
• Understand more the work that he tasks and reach him in
LinkedIn.
• Send a message to get in touch with him, present myself,
elucidating my identity, my place of origin and my
occupation.
• I would ask him about the best ways to manage tasks to his
teamwork and the fundamentals of a good negotiation in
the industry of entertainment.
PROFILE
PICTURE General Director of content at
TV AZTECA MEXICO
Carlos De La Torre
Outreach Plan:
• Visit his LinkedIn pro
fi
le and get more familiar with his
work.
• Message to get in touch with him, introduce myself and tell
him my goals and skills.
• I would ask him about how to manage the personal relation
from the professional when you are managing an artist.
PROFILE
PICTURE Artist management at Ocesa
group
Outreach Plan:
• Visit his LinkedIn pro
fi
le in order to get more familiar with
his work and tasks.
• Message him, elucidating my identity, explaining my
interests.
• I would ask him about the analytics hacks in the social
media algorithm for the bene
fi
t of artists.
PROFILE
PICTURE Artist Management at Ever 7
Management
Brett Vidmar](https://image.slidesharecdn.com/gonzalezmauriciombpb12023-08-230824162320-1f6dfecb/85/Gonzalez_Mauricio_MB_PB1_2023-08-pdf-4-320.jpg)
Gonzalez_Mauricio_MB_PB1_2023-08.pdf
- 1. PERSONAL BRAND EXPLORATION MauricioGonzalez Project & Portfolio I: Week 1 August 5, 2023
- 2. I am MauricioGonzalez, I am from Mexico and I am 23 years old. Since I was little I have been very close to the music and entertainment industry by my father, later I was related both professionally and personally and those experiences forged me a very useful vision in the industry. I have learned that patience is key for an artist, and knowing how to listen is much more. For this industry you need to be creative, generate solutions and strategies, all in a specific time and way, do things well. Relationships with people in the industry are very important to their business. I want to bring back Mexico all the experience I have in the US, and change many things in the industry in Mexico, starting with the way my artists move. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •General Director of Content and Strategies • Artist Manager • Director of Finance and Operations BRAND ARCHETYPE - In my role, I embrace a pragmatic approach, skillfully blending objectivity with a boundless space for fresh ideas. I foster an environment that encourages fresh ideas, enabling the cultivation of unique and groundbreaking solutions. (Sage archetype). Artist and business management for Artists Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGETAUDIENCE Adrian Ortega Outreach Plan • Understand more the work that he tasks and reach him in LinkedIn. • Send a message to get in touch with him, present myself, elucidating my identity, my place of origin and my occupation. • I would ask him about the best ways to manage tasks to his teamwork and the fundamentals of a good negotiation in the industry of entertainment. PROFILE PICTURE General Director of content at TV AZTECA MEXICO Carlos De La Torre Outreach Plan: • Visit his LinkedIn pro fi le and get more familiar with his work. • Message to get in touch with him, introduce myself and tell him my goals and skills. • I would ask him about how to manage the personal relation from the professional when you are managing an artist. PROFILE PICTURE Artist management at Ocesa group Outreach Plan: • Visit his LinkedIn pro fi le in order to get more familiar with his work and tasks. • Message him, elucidating my identity, explaining my interests. • I would ask him about the analytics hacks in the social media algorithm for the bene fi t of artists. PROFILE PICTURE Artist Management at Ever 7 Management Brett Vidmar
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, YEAR) • Get hired in Mexico or an opt in Seattle or New York • I will use contacts of potential jobs I’ll contact as my KPI. Mid Term: (YEAR) • I want to help independent artists to use their timing correctly in order to gain popularity, I will use negotiation as my KSI. Long Term: (YEAR) • Speci fi c goal you want to achieve in long term. ‣ I will elevate starts with my network and expertise in the industry, using revenue and persuasion as my KPI.
- 6. SKILLS ANALYSIS Notable Skills& Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: SS J SOFT HARD Novice / Adept / Expert Good music theory and ear training Novice / Adept / Expert Good technical organization Novice / Adept / Expert Giving orders Novice / Adept / Expert Solutions and strategies SOFT HARD Novice / Adept / Expert Problem analysis Novice / Adept / Expert Contracts Novice / Adept / Expert Digital advice Novice / Adept / Expert Musical and business analysis
- 7. PROMISE I will specializein nurturing artists under record labels, leveraging strategic marketing techniques to catapult their careers onto the global stage. My expertise lies in elevating budding talents to the forefront of the industry, ensuring their widespread recognition and success.
- 8. CREDENTIALS Work Experience: • Investoron a rehearsal studio in Mexico City • Pianist for compositions in several studios at Mexico City Education: • Eugenio de Mazenod, High School diploma. • Music production course, Millenia school at Valencia, Spain. • Core music year program at Berklee College of Music. Awards: • Boxing amateur titles, talent school awards in piano execution. Volunteer helping in the aftermath of Mexico earthquake in 2017. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Fernando Rangel Industry Experience: •Music producer and musician. Education: • Degree at Universidad Panamericana in Mexico City and coursing a music productions bachelor at Full Sail University. Leadership Experience: • Worked with several industry artists • Made complete music productions Skills and Pro fi ciencies: • Good musical theory • Networking and social skills • Master in music production Mauricio Gonzalez Overall Online Presence: • Several social media connections with music industry artists and platforms, such as Spotify and apple music. HEADSHOT HEADSHOT Industry Experience: • Rehearsal studios business and musician. Education: • Core music year program at Berklee College of Music and coursing a music business bachelor at Full Sail University. Leadership Experience: • Good ensamble and music execution working with artists • Good negotiation and persuasion skills in music events. Skills and Pro fi ciencies: • Great music theory experience and ear training execution. • Great negotiation and win win business skills, • Great networking, knows people. Overall Online Presence: • Several connections through knowing people in different countries and schools, collaborated with Spotify artists and great communication with industry enviorment in social media.
- 10. COMPETITION Celestino Duley Noteworthy Experience: •Great networking fame • Several music collaborations and his own merchandising. Mauricio Gonzalez HEADSHOT HEADSHOT Industry Experience: • Singer and several business collaborations with artists. Education: • Music Business bachelor at Full Sail University. Skills and Pro fi ciencies: • Great vocal skills • Excellent social skills • Knows how to connect the correct people Overall Online Presence: • Gain followers in instagram due to his networking and collaborations, started his own merchandising called “Celestino” by targeting the correct audience. Industry Experience: • Rehearsal studios business, music collaborations and performance skills. Education: • Core music year program at Berklee College of Music and coursing a bachelor degree in music business at Full Sail University. Leadership Experience: • Great ensamble skills • Experience in networking and business negotiations and fi nance. Skills and Pro fi ciencies: • Music skills • Persuasion performance • Business ideas and solutions Overall Online Presence: • Great networking and collaborations in social media due to experience at living in different countries and collaborating with different artists in the industry.
- 11. BRAND POSITION Catering tothe needs of record labels seeking social media promotion for their artists, I offer a balanced an innovative strategy that stems from both and artists viewpoint and a business mindset. My approach combines objectivity with creativity, ensuring a comprehensive and effective social media presence to elevate artists success. “MAGOMA BOOKING”
- 12. NETWORKING & MARKETING Industry Events& Organization ‣ Independent artists association: Mexico City, February 2024 • Entrepreneur link up ‣ August 28, Alta,onte Springs, FL • The Network Music Conference ‣ Hard Rock Hotel, Orlando. December 6th-9th Digital Marketing • Primary Content: what type of content will you create and publish online? Networking and music business ef fi ciency and experience with it. Entertainment industry booking collaborations and puntual environment. • Primary Tools: Social media with frequency and LinkedIn very day at least one, replying and looking for new collaborators. • Website: I will use this platforms to execute my strategies in order to take the independent and new artists to the next level. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seekingan artist manager skilled in marketing, networking and understanding the sharp business mentality to learn and grow together. Formal Education • Core music year program at Berklee College of Music, 2021. • Full Sail University, music business degree, December 2024. Technical Skills • Work with important CEO, Azteca group Mexico, 2025-. • Execute different networking and business skills to create engagement, 2023- • Masters in copywriting and business models, 2026-. Soft Skills • Organize and tasking skills, 2024-. • Group and team development. 2024-. • Technical execution skills, social media, 2024-.
- 14. YOUR NAME The executionof your ideas comes by a great timing, be patience and make things right. “ Picture of You Goes Here
- 15. REFERENCES Orlando Networking event.(n.d.). Eventbrite. https:// www.eventbrite.com/e/orlando-networking-event- tickets-672781506597 De Comunicación Social, D. G. (n.d.). Independientes -Secretaría de Cultura. https://www.cultura.gob.mx/independientes/