The Iconic Madonna
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20 years of personality marketing and re-inventing herself to stay connected and relevant with her audiences.
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Costume and props
Hoodies, black skinny jeans, and turtlenecks are recommended for conveying an urban winter scene in London. Popular urban streetwear brands like Palace and trap star that use dark colors would fit well. Backpacks, particularly the Fjallraven Kankan, have become fashionable accessories for teenagers to carry things practically. Shearling coats and grey duster coats, as worn by urban artists, match the winter theme. Trainers by Nike, Vans, and Adidas are stereotypical footwear in urban music videos rather than more glamorous shoes.
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Marillian Avenue is an unsigned indie rock band that aims to target male audiences aged 16-19. The band lacks a coherent style and their clothing appears scruffy. The document proposes several ways for the band to promote themselves, including performing on TV shows to reach record labels, being featured on radio shows to promote their music online, and gaining press in magazines read by their target demographic. Merchandise and competitions are also suggested as promotional strategies to engage fans and generate revenue.
Evaluation question 4
The document discusses the target audiences of different commercial magazines. Magazines like NME that have been around longer tend to attract slightly older audiences, as their focus remains on acts from when they first became popular. Younger magazines like Q attract younger audiences by featuring currently mainstream artists. Q widens its audience further by including older, established acts and comedians on covers alongside newer artists, appealing to both younger fans of contemporary music and older fans familiar with the legacy acts. The proposed new magazine Ensemble would target teenagers and young adults through its selection of mainstream music acts but also aim to engage an older audience through the inclusion of a comedian.
Guinness Decades Information Yr9
The document summarizes Guinness advertising campaigns from the 1950s through the 1990s. It describes how the representation of people and target audiences evolved over time. In the 1950s, ads targeted working class men and featured cartoon animals. In the 1970s, ads first included women and targeted multiple classes. By the 1990s, ads sometimes objectified women and targeted students in addition to broader audiences.
Plastic pop
Plastic pop refers to how reality talent shows can launch people to fame through their talents. Major companies like Disney capitalize on plastic pop by appealing to younger audiences with teenage celebrities, encouraging dreams of talent success. Reality shows are successful due to audience voting that generates revenue, with shows like The X Factor and Britain's Got Talent earning millions of viewers and votes. Simon Cowell further drives plastic pop's success through producing popular shows and using his influence to help winners' careers.
Media studies transition work
The document summarizes two magazines - Mix Mag and Kerrang. Mix Mag targets hip hop and reggae music fans as indicated by the beatbox on the cover and fashionable outfits of those featured. It uses bright colors and funky fonts to appeal to its upbeat audience. Kerrang, on the other hand, is for heavy metal fans as suggested by its dark colors, sharp bold font, and unsmiling people on the cover, signaling its focus on louder, unhappier music. The magazines thus have very different audiences due to their contrasting styles.
Codes and conventions
Hip hop videos use certain codes and conventions to help the genre be recognizable to audiences and provide a structure for planning videos. Typical conventions include being set in clubs or party environments with scantily clad women, displays of jewelry, drugs, and alcohol, and usually no narrative. Mise-en-scene conventions reoccurringly include displays of women, jewelry, expensive clothing, and cars to show the artist's financial power and popularity with women. Locations vary with trends but feature modern fashions, latest cars, and popular destinations of the time.
My Work in Brief
The document discusses the candidate's experience working with a diverse range of lifestyle, beauty, fashion, and consumer brands including Ray-Ban, Prada, Dolce & Gabbana, Burberry, Chanel, and Tory Burch. It highlights their role creating and executing fully integrated marketing campaigns for Luxottica Group as well as securing celebrities for events, campaigns, and programs. Examples provided include securing the cast of Gossip Girl for a Ray-Ban event and a Vogue Eyewear sponsorship that generated over 450 million media impressions.
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Costume and props
Hoodies, black skinny jeans, and turtlenecks are recommended for conveying an urban winter scene in London. Popular urban streetwear brands like Palace and trap star that use dark colors would fit well. Backpacks, particularly the Fjallraven Kankan, have become fashionable accessories for teenagers to carry things practically. Shearling coats and grey duster coats, as worn by urban artists, match the winter theme. Trainers by Nike, Vans, and Adidas are stereotypical footwear in urban music videos rather than more glamorous shoes.
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Marillian Avenue is an unsigned indie rock band that aims to target male audiences aged 16-19. The band lacks a coherent style and their clothing appears scruffy. The document proposes several ways for the band to promote themselves, including performing on TV shows to reach record labels, being featured on radio shows to promote their music online, and gaining press in magazines read by their target demographic. Merchandise and competitions are also suggested as promotional strategies to engage fans and generate revenue.
Evaluation question 4
The document discusses the target audiences of different commercial magazines. Magazines like NME that have been around longer tend to attract slightly older audiences, as their focus remains on acts from when they first became popular. Younger magazines like Q attract younger audiences by featuring currently mainstream artists. Q widens its audience further by including older, established acts and comedians on covers alongside newer artists, appealing to both younger fans of contemporary music and older fans familiar with the legacy acts. The proposed new magazine Ensemble would target teenagers and young adults through its selection of mainstream music acts but also aim to engage an older audience through the inclusion of a comedian.
Guinness Decades Information Yr9
The document summarizes Guinness advertising campaigns from the 1950s through the 1990s. It describes how the representation of people and target audiences evolved over time. In the 1950s, ads targeted working class men and featured cartoon animals. In the 1970s, ads first included women and targeted multiple classes. By the 1990s, ads sometimes objectified women and targeted students in addition to broader audiences.
Plastic pop
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Media studies transition work
The document summarizes two magazines - Mix Mag and Kerrang. Mix Mag targets hip hop and reggae music fans as indicated by the beatbox on the cover and fashionable outfits of those featured. It uses bright colors and funky fonts to appeal to its upbeat audience. Kerrang, on the other hand, is for heavy metal fans as suggested by its dark colors, sharp bold font, and unsmiling people on the cover, signaling its focus on louder, unhappier music. The magazines thus have very different audiences due to their contrasting styles.
Codes and conventions
Hip hop videos use certain codes and conventions to help the genre be recognizable to audiences and provide a structure for planning videos. Typical conventions include being set in clubs or party environments with scantily clad women, displays of jewelry, drugs, and alcohol, and usually no narrative. Mise-en-scene conventions reoccurringly include displays of women, jewelry, expensive clothing, and cars to show the artist's financial power and popularity with women. Locations vary with trends but feature modern fashions, latest cars, and popular destinations of the time.
My Work in Brief
The document discusses the candidate's experience working with a diverse range of lifestyle, beauty, fashion, and consumer brands including Ray-Ban, Prada, Dolce & Gabbana, Burberry, Chanel, and Tory Burch. It highlights their role creating and executing fully integrated marketing campaigns for Luxottica Group as well as securing celebrities for events, campaigns, and programs. Examples provided include securing the cast of Gossip Girl for a Ray-Ban event and a Vogue Eyewear sponsorship that generated over 450 million media impressions.
Plastic pop
Plastic Pop refers to a genre of pop music that is stereotypically associated with bubblegum pop and teen pop. It typically features simple love songs and appeals to a young teenage audience through bright colors and themes representing youth. Major television shows like the X Factor and Britain's Got Talent help discover and market new plastic pop artists. Influential figures like Simon Cowell and Tulisa Contostavlos judge on these shows and help propel careers. Examples of iconic plastic pop artists are Britney Spears and Christina Aguilera, who got their start on Disney shows and progressed to more mature personas. New media like YouTube and artist websites also help promote plastic pop.
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diane von furstenberg
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The fashion show will feature DVF's formal, classic designs. Models will wear red lipstick in a mystery-themed show inspired by DVF's confident and sexy image.
Extensive plans are in place for photography, videography, hair and makeup, guest list, press, styling, show lineup, music, and budget for the Toronto fashion show.
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- Billboard magazine began in 1894 as a trade publication for the billposting industry and eventually became a paper of record covering various forms of entertainment including circuses, carnivals, and motion pictures.
- In the 1930s, Billboard began publishing music charts to cover the emerging jukebox industry, gradually shifting its focus primarily to the music business.
- Today, Billboard magazine and its websites cover all aspects of the music, television, and digital entertainment industries, publishing charts, news, and features primarily aimed at music industry professionals.
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Hip hop videos employ certain codes and conventions to help define the genre and provide structure for planning. Typical conventions include settings in clubs or party environments, featuring scantily clad women alongside displays of jewelry, drugs, alcohol, and expensive clothing and cars. These visual cues are intended to portray the artist as financially successful and powerful, especially men, while women are often objectified and their roles restricted. Locations and fashions depicted also aim to reflect contemporary trends.
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Media task 3
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2) A Strictly Come Dancing ident using glitter balls to reflect the ballroom theme and salsa music to get viewers excited.
3) A Doctor Who ident possibly shown on Saturdays to excite fans by featuring the iconic Darlic character.
Each ident reminds viewers of the BBC channel and upcoming shows through consistent use of a circle motif.
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Madonna lanzó su último disco, la tecnología de hoy en día permite una puntualidad sorprendente.
Este 26 fue su lanzamiento por iTunes, sin colas y con una increíble puntualidad, quienes anticiparon su compra recibimos este estreno digital.
Los sellos disqueros son casi historia, iTunes marca una tendencia a seguir.
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A Day In The Life Of Madonna
Madonna's day begins at 11:00 am when she exercises to maintain her figure. After exercising and bathing, she has lunch around 1:00 pm. In the afternoon, she spends time with her children, watches TV, and reads, which are her favorite parts of the day. Around 4:00 pm, Madonna goes to work reviewing her concert schedule, TV appearances, and dance routines while also recording new songs. Her work is the busiest part of her day. At 8:00 pm, she attends events and celebrations but would prefer more free time. Madonna returns home around midnight, very tired and ready to sleep and prepare for the next busy day.
Madonna
Madonna arrived in New York City in 1976 with $35 and became a hugely successful singer and entertainer. She broke box office records for concert ticket sales and album sales. Madonna has had 9 number-one singles and 8 number-one albums. She has sold over 85 million albums worldwide, making her the best-selling female artist of all time. Her personal fortune exceeds $70 million. Madonna's career has spanned several decades and she continues to be a influential figure in music and pop culture.
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Plastic pop
Plastic Pop refers to a genre of pop music that is stereotypically associated with bubblegum pop and teen pop. It typically features simple love songs and appeals to a young teenage audience through bright colors and themes representing youth. Major television shows like the X Factor and Britain's Got Talent help discover and market new plastic pop artists. Influential figures like Simon Cowell and Tulisa Contostavlos judge on these shows and help propel careers. Examples of iconic plastic pop artists are Britney Spears and Christina Aguilera, who got their start on Disney shows and progressed to more mature personas. New media like YouTube and artist websites also help promote plastic pop.
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diane von furstenberg
Diane Von Furstenberg is known for creating the iconic jersey wrap dress in the 1970s. She designs affordable, classic clothing for career-oriented women. Her brands include Diane Von Furstenberg and the more affordable DVF line.
The fashion show will feature DVF's formal, classic designs. Models will wear red lipstick in a mystery-themed show inspired by DVF's confident and sexy image.
Extensive plans are in place for photography, videography, hair and makeup, guest list, press, styling, show lineup, music, and budget for the Toronto fashion show.
Fashion in the 90's
The 90s fashion scene was characterized by individuality and comfort over strict adherence to trends. While styles were varied, relaxed, simple clothing became popular. Jeans and t-shirts remained common staples. Musical influences like grunge and rap also contributed styles such as plaid shirts, baggy pants and baseball caps. Unnatural hair dyeing and long, loose hair were also typical of the 90s look for both men and women. Supermodels influenced a emphasis on thinness during the decade.
Billboard Case Study
- Billboard magazine began in 1894 as a trade publication for the billposting industry and eventually became a paper of record covering various forms of entertainment including circuses, carnivals, and motion pictures.
- In the 1930s, Billboard began publishing music charts to cover the emerging jukebox industry, gradually shifting its focus primarily to the music business.
- Today, Billboard magazine and its websites cover all aspects of the music, television, and digital entertainment industries, publishing charts, news, and features primarily aimed at music industry professionals.
Codes and conventions
Hip hop videos employ certain codes and conventions to help define the genre and provide structure for planning. Typical conventions include settings in clubs or party environments, featuring scantily clad women alongside displays of jewelry, drugs, alcohol, and expensive clothing and cars. These visual cues are intended to portray the artist as financially successful and powerful, especially men, while women are often objectified and their roles restricted. Locations and fashions depicted also aim to reflect contemporary trends.
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The document provides information about two collections - Urban Blues and Silver Fox - from Garland Sales. Urban Blues explores using navy blue as an alternative to black, featuring luxurious fabrics and patterns in navy and blue tones paired with ivory. It is inspired by luxe fashion and layered fabrics. Silver Fox focuses on 50 shades of grey as the new neutral, featuring understated luxury through layers of textures in grey for 2016-2017. The document also provides contact information for Skyler Rohwedder to discuss additional collections, market needs, and the New York showroom.
Ch. 5 Gilbert and Sullivan
Richard D'Oyly Carte recognized the talent of William Gilbert and Arthur Sullivan after seeing one of their early performances together. He encouraged their partnership and helped popularize their comic operas by building the Savoy Theatre in London as a permanent venue for their shows. Gilbert and Sullivan became famous for their witty lyrics and realistic settings combined with classical music. Some of their most popular shows from the 1870s-1880s included H.M.S. Pinafore, The Pirates of Penzance, and The Mikado. Their works spread internationally and influenced the development of other musical comedies, though the partnership ended in 1890.
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The BBC Radio 1 Breakfast Show uses social media like Twitter and Facebook extensively to engage with audiences and encourage participation. It features celebrities and music from different genres to appeal to a wide demographic. Regular segments like competitions, celebrity interviews, and audience recommendations help keep listeners tuned in.
Marina
Marina Diamandis is a Welsh singer known by her stage name Marina and the Diamonds. She gained recognition after coming second in the BBC Sound of 2010 poll. Her website and album artwork emphasize her image through close-ups and retro designs. Her music video for "Primadonna" portrays different personas through pink outfits, makeup, and lyrics about being vain. The video uses close-ups and lighting focused on her face to make her the central focus.
Plastic pop
Plastic pop refers to a genre of pop music that emphasizes appealing to youth audiences. It uses bright colors and simple love songs along with incorporating influences from other genres like rock and classical. Plastic pop artists are generally portrayed in stereotypical fashions to appeal to their target audiences and are promoted through talent shows on television. Influential figures in plastic pop like Simon Cowell and pop stars who serve as judges further promote new artists and the genre. Examples of successful plastic pop artists are Britney Spears and the Sugababes, who have adapted their image over time to broaden their appeal while maintaining associations with pop music. Plastic pop artists heavily utilize various forms of media to promote themselves and their music to
Media task 3
This document discusses three BBC idents for different TV shows:
1) An ident for The Voice shown in the evenings to remind viewers the show is returning. It conveys the show will be bigger and better.
2) A Strictly Come Dancing ident using glitter balls to reflect the ballroom theme and salsa music to get viewers excited.
3) A Doctor Who ident possibly shown on Saturdays to excite fans by featuring the iconic Darlic character.
Each ident reminds viewers of the BBC channel and upcoming shows through consistent use of a circle motif.
Album cover
This document analyzes and compares the album covers of Nirvana's Nevermind and The Clash's London Calling. It discusses how Nirvana's cover contrasts innocence and corruption by depicting a baby underwater reaching for money. It also explains that The Clash's cover was inspired by Elvis Presley's album but signaled that it was the punk genre's turn for fame and popularity.
Analysis of mag ads2
This magazine advert summarizes Jessie J's album "Who You Are". It includes a review stating the album contains her #1 hit "Price Tag" featuring B.O.B. to entice those who enjoyed the single to purchase the full album. The advert aims to appeal to a broad target audience of both genders aged 13-25 through its basic and straightforward information. The black, white, and gold color scheme prevents gender bias by appealing to both males and females, widening the audience. Black and white signify the album contains real and meaningful songs about Jessie J's experiences, while gold represents her fame and success in the music industry after overcoming struggles in her past.
Freya holt - website research
Ariana Grande's website features information about her newest album promotion, tour dates and merchandise. Her merchandise is based on her music videos and includes items like shot glasses and a 'burn book'.
Rihanna's website features links to her various business ventures including her lingerie line Savage x Fenty, beauty line Fenty Beauty, fashion lines, fragrance line, charity foundation and music. She uses photos, videos and news to promote her brands and engage fans.
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Reggae music originated in Jamaica in the late 1960s, developing from ska, mento and R&B styles. It is characterized by an off-beat rhythmic style known as the skank. In the 1970s, Bob Marley and Peter Tosh produced iconic reggae songs like "Buffalo Soldier" that helped spread Jamaican music internationally. Over time, reggae incorporated influences from dancehall and became more focused on themes of dancing, violence and sexuality in its lyrics rather than social issues. While some modern artists still address cultural topics, reggae videos now commonly include elements of voyeurism and sexuality.
Feminism
The document discusses how female R&B artists like Rihanna, Alicia Keys, and Nicki Minaj have challenged conventions by wearing expensive jewelry in their music videos, showing their influence in the industry equal to men. It describes Nicki Minaj as a feminist icon who has become the most charted female rapper through her ambitious music promoting girl power and smashing patriarchal norms. The document also notes that even early in her career, Beyoncé promoted feminism through songs and public performances declaring herself a feminist.
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Folleto Digital de Madonna mdna
Madonna lanzó su último disco, la tecnología de hoy en día permite una puntualidad sorprendente.
Este 26 fue su lanzamiento por iTunes, sin colas y con una increíble puntualidad, quienes anticiparon su compra recibimos este estreno digital.
Los sellos disqueros son casi historia, iTunes marca una tendencia a seguir.
Te Awatea
The ghost waka Te Awatea was a war canoe owned by the Ngati Kuia and Ngati Apa tribes that lived in Waimea. The Ngati Koata tribe from the North Island stole Te Awatea after battling the local tribes. The people of Waimea mourned on the beach after their treasure was taken. It is said that to this day, the sound of paddles in Tasman Bay can still be heard, as the ghost of Te Awatea is rumored to still traverse the waters.
Micheal jackson edition/Duval Street Newz
This document is a newsletter called "Duval Streetz Newz" that contains various articles and sections. The main sections include rumors and gossip, music news, features on artists, and a business section. Some of the articles summarize rumors about celebrity relationships and beefs (e.g. Chris Brown and Rihanna getting back together), new music collaborations (e.g. Lil Wayne working with Madonna), and controversies (e.g. speculation about Michael Jackson's son). It also includes an article paying tribute to Michael Jackson and listing some of his most popular songs. The newsletter is published monthly and contains contributions from various writers.
A Day In The Life Of Madonna
Madonna's day begins at 11:00 am when she exercises to maintain her figure. After exercising and bathing, she has lunch around 1:00 pm. In the afternoon, she spends time with her children, watches TV, and reads, which are her favorite parts of the day. Around 4:00 pm, Madonna goes to work reviewing her concert schedule, TV appearances, and dance routines while also recording new songs. Her work is the busiest part of her day. At 8:00 pm, she attends events and celebrations but would prefer more free time. Madonna returns home around midnight, very tired and ready to sleep and prepare for the next busy day.
Madonna
Madonna arrived in New York City in 1976 with $35 and became a hugely successful singer and entertainer. She broke box office records for concert ticket sales and album sales. Madonna has had 9 number-one singles and 8 number-one albums. She has sold over 85 million albums worldwide, making her the best-selling female artist of all time. Her personal fortune exceeds $70 million. Madonna's career has spanned several decades and she continues to be a influential figure in music and pop culture.
Madonna: The Video Controversies
This document provides background information on three of Madonna's controversial music videos from different eras of her career: "Like a Prayer" (1989), "Justify My Love" (1990), and "What It Feels Like for a Girl" (2001). It discusses the context and controversies surrounding each video's release, including their sexually explicit or provocative content that challenged social norms. The document also frames Madonna's career and controversial works as a reflection of changing social attitudes over time and as a form of resistance against censorship.
Madonna - like a prayer
Madonna's "Like a Prayer" music video from the 1980s was deemed controversial due to its content and was removed from MTV airplay. The video included motifs such as a burning cross, violence against a black man, and sexualization between Madonna and Jesus that were offensive. It explored themes of racism, religious imagery, and sexuality through its provocative scenes and symbolism.
INFO II COMISION I 2014 - MADONNA BY ADIDAS - ALTUBE MA. JUSTINA
TRABAJO PRÁCTICO FINAL INTEGRADOR . INFORMÁTICA II COMISIÓN I . CARRERA DISEÑO INDUSTRIAL DE LA UNIVERSIDAD NACIONAL DE MAR DEL PLATA.
SE PROPONE UNA VINCULACIÓN ENTRE LA MARCA ADIDAS Y LA ARTISTA MADONNA PARA APRENDER A TRABAJAR ILLUSTRATOR Y PHOTOSHOP EN SIMULTÁNEO.
Madonna
Madonna had a successful career as a pop singer from the early 1980s. Some of her most popular albums were Like a Virgin in 1984, Ray of Light in 1998, and Confessions on a Dance Floor in 2005. She pushed boundaries with her provocative music videos and performances. Madonna is known for her reinventions and remains one of the best-selling music artists of all time.
Madonna - SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS
Madonna has been successful in the entertainment industry due to her diverse activities in music, dance, cinema, fashion, and literature. She operates in many areas of the entertainment business and relies on collaborating with top professionals, making her highly visible in the media. Madonna also knows how to adapt to changing musical trends, showing flexibility. Her business strategy involves competing across broad entertainment markets like music, cinema, and fashion, while employing provocation, strong management skills, and flexibility. Madonna's long term success is attributed to having simple, consistent long term goals, understanding her competitive environment, and effectively implementing strategies that leverage her skills and resources.
Star Theory - Madonna
Madonna has achieved long-term success through her unique style exemplified by her iconic conical bra in the early 1990s, which helped her stand out from others. Her fashion and lifestyle attracted fans who wanted to experience her almost fictional fame through her music and concerts. Both Lady Gaga and Madonna have been parodied for their shocking outfits and style. Beyonce paid homage to Madonna in one of her music videos by mimicking Madonna's iconic blonde hair and copying a scene from one of Madonna's music videos. Madonna explored representations of strong, independent women in her songs and videos and addressed topics like feminism that were unusual at the time.
Music’s transition into the digital age madonna vs. lady gaga
This document compares the careers of Madonna and Lady Gaga. Both artists were controversial and innovative trendsetters, though Lady Gaga benefited more from social media marketing which did not exist in Madonna's early career. While their first 23 months in the music industry were similar in success, Lady Gaga had slightly better chart performance. Technology has helped artists market their music more than it has hindered album sales. Overall this comparison shows that Lady Gaga has been more commercially successful thanks in part to new digital marketing tools.
6 of Madonna's most powerful lessons
6 of Madonna's most powerful lessons about building her strong personal branding, a great source from copyblogger.com
Madonna
1) Madonna is considered a postmodern artist because she frequently changed her musical style and image over her career to keep up with trends.
2) She released her album "The Next Best Thing" in 1998 which featured different musical styles than her previous work such as electronic beats, folk guitars, and heavy vocoder usage.
3) Throughout her career, Madonna provoked controversy through her use of religious symbols in music and a sexually explicit book, though she later attempted to soften her image.
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INFO II COMISION I 2014 - MADONNA BY ADIDAS - ALTUBE MA. JUSTINA
INFO II COMISION I 2014 - MADONNA BY ADIDAS - ALTUBE MA. JUSTINA
Madonna - SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS
Madonna - SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS
Music’s transition into the digital age madonna vs. lady gaga
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The importance of being cool
The document summarizes 3 advertising campaigns focused on the millennial generation:
1) Bacardi Untameable highlights the family's resilience through difficulties over generations to encourage millennials.
2) Pepsi Pass uses a timeline to show how Pepsi embodied each generation's culture.
3) Nike Addicted portrays a runner's pure enjoyment and motivation to overcome challenges through running.
The campaigns aim to engage millennials facing economic uncertainties by celebrating their generation and encouraging resilience.
My report
The report summarizes research on Mixmag magazine, including a biography of DJ Adam Who and how he overcame a troubled past. It examines Mixmag's target audience as wealthy, young club-goers interested in music, travel, and technology. Conventions like positioning the title in bold text and including advertisements and sections on music, fashion, and festivals help Mixmag engage its target readership.
Brand Madonna
This was presented in a B school classroom about 3 years ago, to explain positioning as a concept, Madonna was used as an example to show what is positioning and how it works. It was accompanied with clippings from Madonna's music videos to showcase the changes in her positioning over the years.
The Womans Picture Of The 1930s
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
9 The Woman’S Picture Of The 1930s
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
9 The Woman’S Picture Of The 1930s
The document discusses how Hollywood movies of the 1930s, particularly "woman's pictures", influenced fashion, beauty, and consumer culture. It argues that the movies popularized new looks for working women and drove massive sales of cosmetics and fashion items by showcasing glamorous styles. Studio executives recognized women as the key cinema audience and deliberately partnered with manufacturers to advertise products through film placements and tie-in marketing.
Fawni Book Block
Fawni Entertainment is a contemporary fashion and design company seeking to revolutionize cross promotion opportunities through music, media, and the artwork of Stefanie Jamaica Pschill aka Fawni. Fawni's bold, thought-provoking artwork is featured in several clothing collections including Packing List of a Jet Setter, Graffiti, Barcode, and Vintage Expression. Fawni aims to develop these collections into a platform to interact with fans and allow them to help shape the innovative brand. The company believes its competitive advantages include Fawni's celebrity connections and media relationships built over 20 years in the industry.
Brand ambassadors over the decades
Brand ambassadors have been used by companies for hundreds of years to promote their products. In the 1960s, fictional cartoon characters were popular brand ambassadors that appealed to children who then influenced their parents' purchasing. The 1970s saw the rise of youthful brand ambassadors singing catchy jingles in commercials. In the 1980s, supermodels commanded high salaries to promote products. The 1990s saw the rise of musicians and fashion designers as brand ambassadors appealing to Generation X. Social media influencers became desirable brand ambassadors in the 2000s for their ability to garner large online followings. Current trends have companies replacing older celebrity brand ambassadors with younger ones to appeal to millennials.
My star analysis media a2
Britney Spears is an American singer, songwriter, dancer, and actress who has been active in the music industry since 1992. She rose to fame with her first two albums in the late 1990s which broke sales records and established her as a pop icon. Throughout her career, Spears has endorsed many brands like Pepsi, Tommy Hilfiger, Candies, and launched successful perfume lines. Due to her continued success and ability to market herself as a brand beyond music, the author argues that Spears will remain marketable for a long time and is more than just a pop performer, but a true "pop star."
Queen of Clubs
This document outlines a reality competition show called "The Search for the Next FEMALE Star DJ" that will follow 12 aspiring female DJs as they compete in challenges related to music production, performance, fashion, and branding to prove they are the most talented "IT girl" DJ. Over the course of the season, the contestants will be mentored by experts and celebrity guests, and those who perform worst each week in the skill-based challenges and spin-off performances will be eliminated, until one is crowned the winner with a $100,000 prize package to launch their career. The show will be produced and take place in Miami, Florida.
Musician 2 0 3 0 4 0 Spellman
Paper by MUSICIAN 2.0, 3.0, 4.0...
Developing Music
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commercial_appeal_summer08
This document discusses the growing trend of music being used in television commercials to promote brands and launch the careers of lesser-known artists. It provides several examples of indie artists like Yael Naim and Major Maker who gained mainstream success after their songs were featured in popular commercials for Apple and Maynard's candy. The article also examines how music labels and distributors now actively work with marketing agencies to pair brands with songs in order to earn additional revenue and exposure for artists. While commercial tie-ins present new opportunities, brands must also choose songs carefully to avoid audiences associating the music more with the product than the other way around.
Task 6
R&B is a genre of music created by and for African Americans in the 1940s that uses soulful voices and strong backbeats, with influential artists including Ray Charles, Little Richard, and James Brown. Billboard magazine coined the term "Rhythm & Blues" in 1949 to describe the genre, and it became linked to rock and roll and encompassed styles like soul, funk, disco, and rap over time. The focal point of R&B was in Atlanta, Georgia during its classic period marked by Billboard combining its pop and R&B charts in 1963.
Q4
The target audience for the media product is middle- to upper-class women aged 17 to 30 who have a strong interest in both fashion and pop music. Specifically, the audience would be a mix of "Rahs and Trendies" on UK Tribes - they focus heavily on their looks, follow fashion trends closely through magazines like Vogue and Glamour, and admire successful women in entertainment. The advertising in the magazine would promote high-end designers, luxury perfumes, music, and beauty products that this audience cares about for their appearance.
Mila Schon Time Collection
The document summarizes the history of Italian fashion designer Mila Schön from 1958 to the 2000s. It describes how she started her brand in Milan in 1958 with simple yet elegant designs that shunned opulence. Her linear and modern style grew in popularity throughout the 1960s and 70s. In the 1980s and 90s, the brand expanded internationally but she maintained creative control. By the 2000s, a new design director continued her legacy of clean, geometric designs emphasizing color and function over frivolity.
Lady Gaga - Postmodern Artist
Lady Gaga is a postmodern artist who creates a hyperreal persona named Lady Gaga separate from her personal identity of Stefani Germanotta. She references other works like films in her music videos and live performances to remix genres and push boundaries in unconventional ways for a mainstream pop star. By blending symbols, signs, and intertextual references from popular culture, Lady Gaga controls her image and critiques society.
Why Is Versace Everywhere Right Now?
A combination of canny celebrity dressing, a surge in archival interest, and Donatella’s enduring icon status have made the brand a star once more.
Prince Finest A1 (1).pdf
This document profiles Prince Finest, an independent hip hop artist. It outlines his target audience as those aged 16-24 who enjoy basketball, cannabis, skateboarding, thrifting, and vintage films. It provides details on Finest's musical style, social media strategy, and strengths such as his unique aesthetic and ownership of a streetwear brand. It also identifies weaknesses like lack of press and low social media engagement. The document performs a SWOT analysis and proposes solutions like improving audio quality and increasing social interactions.
Artist Management Assignment
This document profiles Prince Finest, an independent hip hop artist. It outlines his target audience as those aged 16-24 who enjoy basketball, cannabis, skateboarding, thrifting, and vintage films. It provides details on Finest's musical style, social media strategy, and strengths such as his unique aesthetic and ownership of a streetwear brand. It also identifies weaknesses like lack of press and low social media engagement. The document performs a SWOT analysis and proposes solutions like improving audio quality and increasing social interactions.
Influential figures
This document discusses how pop artists influence their target audiences, particularly young teenagers. It provides examples of how Miley Cyrus promotes messages of female empowerment and challenging stereotypes through her music and performances. Artists are able to spread ideologies to fans through social media and by portraying personal identities. The document also discusses several UK music magazines and their editors, including NME, Q Magazine, and the newly launched "We Love Pop" magazine aimed at 13-15 year old girls.
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The Iconic Madonna
- 1. The ICONIC two decades of personality marketing
- 2. MADONNA LOUISE CICCONE RITCHIE How She Stays Relevance Across Time and Trends And Connected To Her Audience A Constant World Trend Setter
- 4. "Few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. They should learn it from Madonna, the branding expert." Madonna as a Brand Business Analyst