2. Identity
Tristen Swanson, born in New York City and the youngest of 3 siblings.
He grew up finding a niche for the arts and developed a love for
creative writing. He learned his core values through family and works
to fulfill respect, create opportunities for others and the love for
creating. Starting off as a poet, then song writer lead to becoming a
producer. Tristen’s long term goal is to one day become an executive
producer, which is how he made his way to full sail university after
graduating from Harvest Collegiate high school in New York city. He
believes the music business the tools he needs to succeed and accomplish
other endeavors outside of music.
3. Profession
Music Business professions for record labels
Potential job titles:
• Music producer/composer
• Marketing Manager
• Music Marketing Analyst
• Artist and Repertoire
ROYALTY ARCHETYPE- Lead by example, find new ways to attack the industry so everyone
involved can have an opportunity to succeed and find ways to have their strengths used for
the better of the community. And make sure everyones ambition can be fed or achieved, if not
at least try through finding different tools to help their performance like new producers,
brand marketing, knowing how to budget and make the most out of what we are given.
4. Target Audience
• DEMOGRAPHIC- The primary demographic of Hip Hop consists mostly
of working class, African American males ranging from the ages of
11-36. Mostly the youth from urban inner cities.
• The psychographics- Hip Hop's target audience include activities like
predominantly American, and in particular, African American sports.
For example, basketball, American football and baseball are all largely
popular sports for the youthful African American community.
•
5. GOALS
• Short term (after graduation)
Land a finders seat (Entry level A&R) at Roc Nation.
- Help sign at least 1 (talent) within the first year of hiring
•MID Term
Lead and create a showcase to increase underground or new artist exposure, without going over a certain marketing budget (that is given).
- help increase new artist, album sales by at least 0.5’
• Long term
Executive produce 5 albums, have 1 in the top 200 charts.
-Sell 2x’s more digitally than physically.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Creative Writing 90%
Production 55%
Public Speaking 77%
Organization skills 60%
SOFTHARD
Excel 15%
Finding Marketing Segments 35%
Production 55%
Scouting 80%
SOFTHARD
7. Promise
I promise to help build an outlet for African
American males and females to tell their stories
through creative arts and entertainment. I will help
labels and organizations put out the best product to
showcase our abilities and inspire others to use their
talents to their advantage whether it’s for financial
freedom, artistic freedom or just a form of
expression.
8. Credentials
Work Experience
• 2 year experience as a studio intern for Jah N’ Rock Productions
• Journalist for Governors Ball Festival (2019)
Awards
• NYU Cum Laude “Best Music to Novel” essay
Education
• High school graduate
9. Brand Position
Tristen James Swanson
An ambitious visionary that has a natural ability to tell stories through creative arts and
entertainment. His primary focus is to adapt to others strengths and help them reach their
full potential through music. Such as writing, performing, producing and other business
endeavors.
10. Networking &
Marketing
• BET awards
June 27 at Los Angeles, California, United States
• Made in America Festival
Sep 4 – Sep 5, 2021, Philadelphia, Pennsylvania, United States
• Roc Nation brunch
TBA Summer 2021, Los Angeles, California, United States.
-DIGITAL MARKETING
• Primary Content- Hip Hip album reviews, whether they are requested or by choice. Through
youtube or blog format.
• Primary tools- Promote through social media, and possibly build network connections back home on
the radio.
• Website- Youtube, Full sail digital portfolio site.
11. Professional
Development
Formal Education
•Complete Music Business Bachelors program
Soft Skills
•Become detail-oriented, flexible, and punctual, with
impressive multitasking abilities. Signing and cultivating talented new
artists requires patience, judgment, interpersonal connections, and
persuasive written and spoken communication skills.
Technical Skills
• may work in PR, marketing or sales. So must be well or familiar with
economics, computers and excel to overview statistics and budget cuts
12. ELEVATOR PITCH
The music industry has been suffering from the lack of
creativity and originality. The industry has become over
saturated with the same archetype of musicians, especially
in hip hop. I plan to remedy this by executive producing
artist that are motivated with love, respect and are willing
to be held accountable creatively instead of inflating sales
numbers. That is the dramatic downfall of labels today, the
unoriginality leads for no place for original artist to be
marketed. And consumers purchase off trends, I am here to
fix that through the sound of the music and the character
within the artist will reflect its sound.
13. References
Music Jobs jobtypes account-manager-jobs-413282. (n.d.). Retrieved from https://www.music-jobs.com/usa/jobtypes/account-manager-
jobs-413282.php
Home. (n.d.). Retrieved September 21, 2020, from http://madeinamericafest.com/
Quick Search. (n.d.). Www.Onetonline.Org. Retrieved September 21, 2020, from https://www.onetonline.org/find/result?
s=music%20business&a=1
Hip Hop Subculture Consumer Behavior. (2020). LCI Education; LCI Éducation. https://www.lcieducation.com/en/portfolios/students/
16977-17262
Market Segmentation. (2017, March 3). Marketing and Promotion. https://emsysmarketing.wordpress.com/2017/03/03/market-segmentation/
2020 BET Awards. (n.d.). BET.Com. Retrieved September 21, 2020, from https://www.bet.com/shows/bet-awards.html
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