INTRODUCING MADE POSSIBLE CONTENT NETWORK (MPCN)

1. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.
August 2010

2. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.
High-Impact, Cost Effective, Quality Content = More Traffic and Revenue
• Rideout Media Group, LLC will be the first ‘church and state’ media company to offer
syndicated content for men between the ages of 25 and 34
• Brands such as Gillette have successfully syndicated content they produced and found the
strategy results in an extraordinary return on their investment
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A Game Changing Strategy
Meet Women at the Gym Now!
The health club can be a great place to meet the ladies -- if you
know how. We'll walk you through five common gym scenarios
and arm you with the best plans of action.
Recent top story headline and graphic at menslifetoday.com

3. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.
Syndication: MP’s Definition and Benefits of Participation
WEB
EVENTS
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• Made Possible’s digital content featured on partner websites
• Syndicated content appears in integrated iFrame
• Content refreshed on the same schedule as www.madepossible.com
content
• Advertising revenue from within iFrame accrues solely to Rideout Media
• Partner website benefits from:
• Revenue from impressions adjacent to MP content
• Free, high quality Made Possible content
• Retain traffic rather than “linking” them to other sites
• Increase Time Spent metrics
• Free content saving site significant editorial and staff costs
• Strong brand association with Made Possible and it’s credible
editorial environment enhances partner sites brand image and user
loyalty
• Results – Content Syndication executed by brands like Gillette have
generated on average a 55:1 ROI which is leaps and bounds higher than
traditional digital advertising metrics.

4. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.
Made Possible Syndication Solves Fragmentation for Brands!
Rideout Media asked 65 men to name
their favorite content-based website...
We got 55 different answers
THERE IS NO OPRAH WINFREY FOR MEN CURRENTLY
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Exposure across hundreds of sites with one campaign !
No need to scour the internet for members of the target audience,
conduct due diligence, negotiate agreements and devise campaigns for
hundreds of sites to reach 25 to 34 year old men-- a single campaign on
Made Possible would appear on up to hundreds of sites targeting young
men simultaneously. "
No content association risk!
J Crew Weddings recently sponsored “Sluttiest Tatoo of the Year” on
www.I-am-bored.com without knowing it and alienated customers "

5. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.

6. © Rideout Media Group, LLC. 2010 Confidential Information. Unauthorized distribution is punishable by law. Do not share outside your company.