Themed around "powerful brand voices" this talk took in why taking a systems view is important, and how developing capability is as important as strong customer communications.
For the second year in a row, Philipp Westermeyer was not able to deliver his annual "State of the German Internet" keynote live and in-person to the 7000+ attendees at the OMR Festival. As is the case with so many things at present, corona caused us to go digital one (hopefully) last time. With that in mind, we are thrilled to present to you today our 2021 State of the German Internet—presented by Vodafone Business. Another year of winners and losers, trends and strategies that defined the marketing year that was and six current marketing cases for you to use to give your business a boost.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In OMR’s newest annual State of the German Internet keynote, founder and CEO Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.
The world's richest man Bill Gates is the stuff of legend and lore. Most of us know things about him such as he dropped out of college and that he earned his incredible wealth (worth at least $79 billion today) by co-founding Microsoft with Paul Allen in 1975 when he was just 20 years old.
But there are things about him that most people don't know, here are 9 little-known facts about Gates.
How is the german digital industry doing? And how can we keep up with GAFA? And how do we make people care? Philipp Westermeyer, Founder of OMR, has the answers.
For the second year in a row, Philipp Westermeyer was not able to deliver his annual "State of the German Internet" keynote live and in-person to the 7000+ attendees at the OMR Festival. As is the case with so many things at present, corona caused us to go digital one (hopefully) last time. With that in mind, we are thrilled to present to you today our 2021 State of the German Internet—presented by Vodafone Business. Another year of winners and losers, trends and strategies that defined the marketing year that was and six current marketing cases for you to use to give your business a boost.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In OMR’s newest annual State of the German Internet keynote, founder and CEO Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.
The world's richest man Bill Gates is the stuff of legend and lore. Most of us know things about him such as he dropped out of college and that he earned his incredible wealth (worth at least $79 billion today) by co-founding Microsoft with Paul Allen in 1975 when he was just 20 years old.
But there are things about him that most people don't know, here are 9 little-known facts about Gates.
How is the german digital industry doing? And how can we keep up with GAFA? And how do we make people care? Philipp Westermeyer, Founder of OMR, has the answers.
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
With a loaded speaking agenda of marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. Ahead, we cover some of our favorite insights.
IBM's Strategies for Harnessing Brand Advocates for ContentNewsCred
IBM's Andrew Grill talks about using your own employees to produce and amplify authentic content about your company and products.
Learn innovative tools for generating highly-valuable content, why UGC is the future of content marketing, and how to harness brand advocates inside and outside your company to drive new content, and much more...
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.
Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential.
Key takeaways:
An inside tour of the media industry and how it can boost your visibility
Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media
How to position yourself and your business for the media
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Traditional lines have blurred, and expectations have changed. The attention span of corporate meeting and event attendees has dropped and engagement leading to action is more critical than ever.
Here are 5 corporate event trends you must be aware of and embrace if you want to design relevant meetings and events in 2019.
Each year we embark on a trip to VidCon, where we get a pulse of what's happening in the zeitgeist and connect with talented creators, and impressive brands alike. Here are five tangible takeaways from TikTok to LinkedIn and what it means for you.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
With a loaded speaking agenda of marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. Ahead, we cover some of our favorite insights.
IBM's Strategies for Harnessing Brand Advocates for ContentNewsCred
IBM's Andrew Grill talks about using your own employees to produce and amplify authentic content about your company and products.
Learn innovative tools for generating highly-valuable content, why UGC is the future of content marketing, and how to harness brand advocates inside and outside your company to drive new content, and much more...
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.
Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential.
Key takeaways:
An inside tour of the media industry and how it can boost your visibility
Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media
How to position yourself and your business for the media
The 2019 ANA Digital & Social Media Conference maintained the event’s rich tradition of covering forward-looking, cutting-edge digital marketing trends that will have an impact both today and in the future.
Traditional lines have blurred, and expectations have changed. The attention span of corporate meeting and event attendees has dropped and engagement leading to action is more critical than ever.
Here are 5 corporate event trends you must be aware of and embrace if you want to design relevant meetings and events in 2019.
Similar to Powerful brand voices: D2M Hamburg Keynote (20)
Operations spark innovation - slides from Innovation Social May 2016Antony Mayfield
Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.
My talk at Brighton Strategy and Planning Meetup, July 30th 2015. I talked about how difficult it is to plan for the future, and the Brilliant Noise methodology for creating trends radar maps to prioritise attention and resources around trends. To have a look at the Gartner Hype Cycle for marketing http://www.gartner.com/webinar/3075217
NB: When I say the Gartner hype cycle is a broken model, I mean that in the sense that all models are broken. It's still very useful indeed - the point I made in my talk was that it isn't always linear - things appear at the top of the hype cycle and then fall away or go straight to the slope of enlightenment.
Social systems - Brilliant Noise & American Express for IAB Social Media conf...Antony Mayfield
Slides from mine and Carl Barkey's presentation at the IAB's Social Media Grows Up conference. Lessons from working on social media and content at scale.
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...Antony Mayfield
Who do you need to become, faster than they become you? Financial services brands need to put the customer first. Doing so will require digital leadership, culture change and learning from the disruptors who threaten them. The trends report mentioned can be downloaded here: http://brilliantnoise.com/cxfinancial/
Leading the digital business revolution - webinar slidesAntony Mayfield
Slides from the Brilliant Noise webinar, Leading the Digital Business Revolution, with Martin Gill, VP & Principal Analyst at Forrester, Alun Williams, Digital Director at TUI Travel, and Antony Mayfield.
Google firestarters talk - Can agencies innovate?Antony Mayfield
Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. Copyright Brilliant Noise 2019
“The best way to stay on top of it
is to understand the principles that
will endure even as so much gets
disrupted”
Eric Schmidt. former CEO of Google
11. Copyright Brilliant Noise 2019
Advertising* is a
corrupted,
spiralling system
for brand voice.
* Actually, advertising centric or paid media centred systems. But that doesn’t look as snappy as a slide title.
12. Copyright Brilliant Noise 2019
The days of advertising
as we know it are
numbered. We need to
start thinking about a
world with no ads.
Marc Pritchard, P&G
14. Copyright Brilliant Noise 2019
The Brexit party is
outspending every other party
in the European Elections in
the UK in social media ads.
Former PM Gordon Brown:
“Nigel Farage presents
himself as a man of the
people…”
17. Copyright Brilliant Noise 2019
“…in this massive, global,
online experiment that we
are all living through, we
in Britain are the
canary. We are what
happens to a western
democracy when a
hundred years of
electoral laws are
disrupted by technology.”
Carole Cadwalladr, Guardian reporter in her recent TED talk
18. Copyright Brilliant Noise 2019
Making your brand
voice powerful isn’t
about channels. It’s
about systems.
20. Copyright Brilliant Noise 2019
I have zero trust in my
media agency.
Global brand procurement
Global brand group representative
It’s game of cat and mouse.
Everyone knows it’s broken.
I don’t know how this ends.
27. Copyright Brilliant Noise 2019
It doesn’t matter how many people
hate your brand as long as enough
people love it.
Phil Knight, Founder of Nike
28. Copyright Brilliant Noise 2019
It doesn’t matter how many people
hate your brand as long as enough
people love it.
And as long as you have that attitude,
you can’t be afraid of offending
people. You can’t try and go down the
middle of the road. You have to take a
stand on something, which is
ultimately why I think the Kaepernick
ad worked.
Phil Knight, Founder of Nike
30. Copyright Brilliant Noise 2019
What would make
marketing better? Really
raising the game on
diversity, inclusion,
progressive gender
portrayals. Without doing
that we are missing so
many voices that can
make a difference to our
industry.
Syl Saller, Diageo
34. Copyright Brilliant Noise 2019
The future of
marketing isn’t
advertising. It’s
corporate culture.
Claudia Willvonseder, VP Ikea Switzerland
35. Copyright Brilliant Noise 2019
How we get things done
here.
How people behave when
the boss has left the room.
The worst behaviours that
are tolerated in an
organisation.
My top three
definitions
of culture
37. Copyright Brilliant Noise 2019
5 things Fujifilm did well
1.Recognise the threat
2.Clear strategy backed by immediate action
3.Mindset shift
4.Culture change and re-spilling
5.Customer first marketing