Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure. Listen as they talk about what it means to be a micro-influencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way. Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!

1. Social Selling
Levels the
Playing Field

2. Social Selling Levels the Playing Field
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.
LinkedIn and organic social media reach has
leveled the playing field for all sized brands.
Prior to the internet explosion, brand awareness
and exposure was limited to the companies that
had big marketing budgets.
Almost anyone with a good message who brings
value to the industry they serve can become a
micro influencer.
Today, smaller brands can have a much broader
reach, organically. When it comes to LinkedIn
there is a 5 step process, that when executed
consistently, will attract and engage a targeted
audience.

3. Social Selling Levels the Playing Field
Position the profiles of your team and
company page to be resource-centric.
Talk less about you and more about your
audience’s challenge, offer insights and earn
the right to be seen as a thought leader in your
industry.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

4. Social Selling Levels the Playing Field
Focus on attracting, teaching, and
engaging your audience.
Whether you curate or develop original
content, share it both in your newsfeed and in
their inbox. Then spend 3x more time engaging
on their content than yours.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

5. Social Selling Levels the Playing Field
Find influencers who are attracting
your audience and engage.
Start conversations with both the author and
the commenters. If your content is good, your
followers will grow quickly.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

6. Social Selling Levels the Playing Field
Take inventory of your existing
connections and engage.
Ask them to vote on a poll or comment on a
post. You are now on their radar in a
meaningful way to them, and they are likely to
see and engage on your future content.
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

7. Social Selling Levels the Playing Field
Leverage LinkedIn LIVE, Audio Event,
and Newsletters to expand your reach.
When you consistently bring value, your
audience consistently shows up.
NEWSLETTER
Copyright ©️2013-2023 | Social Sales Link, LLC | All Rights Reserved.

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