SlideShare a Scribd company logo
SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL
INNOVATING FASTER
How to get ahead and stay ahead
INFOSHARE
5
‘14
Change Everything!
…except your family.
Burn Everything!
…if that’s what it takes
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6
The issues with moving fast
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7
Innovation within Samsung
A multifaceted approach
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8
European Innovation Team
Consumer focus – Multi-disciplinary approach
Industry Norm
Samsung E.I.T.
Gather consumer &
Expert Data
Develop Opportunities Create Product
Concept
Test & Refine
Design & Technology
Consumer Research
Commercial Strategy
Sales & Marketing
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9
Delivering Tangible Results
$1.1Bn profit contribution in 3 years
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10
Maximising your Innovation Return
Yield vs. Capability
Process
Experience
• of Innovation (end to end)
• of Your Company Culture
• of Other Industries
• of Consumers
Yield
Capability
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11
Disruptive Product
‘Lost in the crowd’
Relevance
Differentiation
‘Gadgets’
Line up products
HigherLower
Low
High
The magic formula for success
A focus only on differentiation guarantees failure
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12
Productsneedtoshinethruthemess
Photographs taken during Fieldwork
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13
Theinformationthatconsumerssee
Photographs taken during Fieldwork
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14
Fixingproblemssometimescreatesnewones
Photographs by Eric Adras
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15
How to spot big new trends
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16
SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17
Thank you.
Luke Mansfield
Head of Innovation
Samsung Electronics Europe

More Related Content

What's hot

[Assignment 10.1][Brand Innovation] Hung Van
[Assignment 10.1][Brand Innovation] Hung Van[Assignment 10.1][Brand Innovation] Hung Van
[Assignment 10.1][Brand Innovation] Hung Van
Hung Van
 
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
Ivan Ortenzi
 
What is Product Strategy? Overview
What is Product Strategy? OverviewWhat is Product Strategy? Overview
What is Product Strategy? Overview
Natalie Hollier
 
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
Arhipelago
 
Enhance Your Strategic Innovation Efforts
Enhance Your Strategic Innovation EffortsEnhance Your Strategic Innovation Efforts
Enhance Your Strategic Innovation Efforts
Duncan Jones
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
Roman Pichler
 
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_versionW4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_versionnemrakmil
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
Sameer Mathur
 

What's hot (9)

[Assignment 10.1][Brand Innovation] Hung Van
[Assignment 10.1][Brand Innovation] Hung Van[Assignment 10.1][Brand Innovation] Hung Van
[Assignment 10.1][Brand Innovation] Hung Van
 
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
Ivan Ortenzi & Alberto Piglia | ars et inventio @ Cannes WIC 2013
 
What is Product Strategy? Overview
What is Product Strategy? OverviewWhat is Product Strategy? Overview
What is Product Strategy? Overview
 
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
Bogdan Balaniscu, Koncylion - Cand si cum trebuie sa investim in marketing - ...
 
Lecture 07 Digital Product
Lecture 07 Digital ProductLecture 07 Digital Product
Lecture 07 Digital Product
 
Enhance Your Strategic Innovation Efforts
Enhance Your Strategic Innovation EffortsEnhance Your Strategic Innovation Efforts
Enhance Your Strategic Innovation Efforts
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
W4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_versionW4 lin liye twc change_management_ppt_version
W4 lin liye twc change_management_ppt_version
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
 

Similar to infoShare 2014: Luke Mansfield, Think fast, act fast

Presentacio zobele web
Presentacio zobele webPresentacio zobele web
Presentacio zobele web
Albert Arenyes
 
Presentacion Zobele Esmorzar d'innovació
Presentacion Zobele Esmorzar d'innovacióPresentacion Zobele Esmorzar d'innovació
Presentacion Zobele Esmorzar d'innovació
JoaquimLlorente
 
Zobele Join and Win
Zobele Join and WinZobele Join and Win
Zobele Join and Win
Roberto Camarero
 
Consumer durable [washing machine]
Consumer durable [washing machine]Consumer durable [washing machine]
Consumer durable [washing machine]
Tasleem Lucknow
 
Cee presentation at snef the art of productivity leadership seminar 18 jan2013
Cee presentation at snef the art of productivity leadership seminar   18 jan2013Cee presentation at snef the art of productivity leadership seminar   18 jan2013
Cee presentation at snef the art of productivity leadership seminar 18 jan2013Centre for Executive Education
 
Workshop1Commercial Essentials
Workshop1Commercial EssentialsWorkshop1Commercial Essentials
Workshop1Commercial EssentialsGillian King
 
Digital Product Strategy
Digital Product StrategyDigital Product Strategy
Digital Product Strategy
Cambridge Product Management Network
 
Business Innovation - Eng
Business Innovation - EngBusiness Innovation - Eng
Business Innovation - EngEoin Bailey
 
Has Agile Broken Product Management
Has Agile Broken Product ManagementHas Agile Broken Product Management
Has Agile Broken Product Management
AIPMM Administration
 
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
Herman Kienhuis
 
Google Partner Agency Digital Breakfast with Geary LSF
Google Partner Agency Digital Breakfast with Geary LSFGoogle Partner Agency Digital Breakfast with Geary LSF
Google Partner Agency Digital Breakfast with Geary LSF
Katie Fellenz
 
The Sweet Spot
The Sweet SpotThe Sweet Spot
The Sweet SpotDom Testa
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4 Brian Hawkins
 
Oneplus- Principles of Marketing
Oneplus- Principles of Marketing Oneplus- Principles of Marketing
Oneplus- Principles of Marketing
Pawan Kumar
 
Tcm step 2 market needs analysis
Tcm step 2 market needs analysisTcm step 2 market needs analysis
Tcm step 2 market needs analysis
Stephen Ong
 
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung""Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
Anshika Sharma Vashisht
 
Geoff Moore at SEE
Geoff Moore at SEEGeoff Moore at SEE
Geoff Moore at SEE
Ted Shelton
 
Prod mgt-breakn-it-down
Prod mgt-breakn-it-downProd mgt-breakn-it-down
Prod mgt-breakn-it-down
Jon Fukuda
 
Insurtech 101 ANZIIF Insurtech Conference 2018
Insurtech 101 ANZIIF Insurtech Conference 2018Insurtech 101 ANZIIF Insurtech Conference 2018
Insurtech 101 ANZIIF Insurtech Conference 2018
Brenton Charnley
 

Similar to infoShare 2014: Luke Mansfield, Think fast, act fast (20)

Presentacio zobele web
Presentacio zobele webPresentacio zobele web
Presentacio zobele web
 
Presentacio zobele
Presentacio zobelePresentacio zobele
Presentacio zobele
 
Presentacion Zobele Esmorzar d'innovació
Presentacion Zobele Esmorzar d'innovacióPresentacion Zobele Esmorzar d'innovació
Presentacion Zobele Esmorzar d'innovació
 
Zobele Join and Win
Zobele Join and WinZobele Join and Win
Zobele Join and Win
 
Consumer durable [washing machine]
Consumer durable [washing machine]Consumer durable [washing machine]
Consumer durable [washing machine]
 
Cee presentation at snef the art of productivity leadership seminar 18 jan2013
Cee presentation at snef the art of productivity leadership seminar   18 jan2013Cee presentation at snef the art of productivity leadership seminar   18 jan2013
Cee presentation at snef the art of productivity leadership seminar 18 jan2013
 
Workshop1Commercial Essentials
Workshop1Commercial EssentialsWorkshop1Commercial Essentials
Workshop1Commercial Essentials
 
Digital Product Strategy
Digital Product StrategyDigital Product Strategy
Digital Product Strategy
 
Business Innovation - Eng
Business Innovation - EngBusiness Innovation - Eng
Business Innovation - Eng
 
Has Agile Broken Product Management
Has Agile Broken Product ManagementHas Agile Broken Product Management
Has Agile Broken Product Management
 
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
Venturing at Sanoma - presentation for LIME CFO at Sanoma Media Matters 2014
 
Google Partner Agency Digital Breakfast with Geary LSF
Google Partner Agency Digital Breakfast with Geary LSFGoogle Partner Agency Digital Breakfast with Geary LSF
Google Partner Agency Digital Breakfast with Geary LSF
 
The Sweet Spot
The Sweet SpotThe Sweet Spot
The Sweet Spot
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4
 
Oneplus- Principles of Marketing
Oneplus- Principles of Marketing Oneplus- Principles of Marketing
Oneplus- Principles of Marketing
 
Tcm step 2 market needs analysis
Tcm step 2 market needs analysisTcm step 2 market needs analysis
Tcm step 2 market needs analysis
 
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung""Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"
 
Geoff Moore at SEE
Geoff Moore at SEEGeoff Moore at SEE
Geoff Moore at SEE
 
Prod mgt-breakn-it-down
Prod mgt-breakn-it-downProd mgt-breakn-it-down
Prod mgt-breakn-it-down
 
Insurtech 101 ANZIIF Insurtech Conference 2018
Insurtech 101 ANZIIF Insurtech Conference 2018Insurtech 101 ANZIIF Insurtech Conference 2018
Insurtech 101 ANZIIF Insurtech Conference 2018
 

More from Infoshare

infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
Infoshare
 
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
Infoshare
 
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
Infoshare
 
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
Infoshare
 
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
Infoshare
 
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
Infoshare
 
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
Infoshare
 
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
Infoshare
 
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
Infoshare
 
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
Infoshare
 
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
Infoshare
 
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
Infoshare
 
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurzeinfoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
Infoshare
 
infoShare 2014: Peter Taylor,The Art of Productive Laziness
infoShare 2014: Peter Taylor,The Art of Productive LazinessinfoShare 2014: Peter Taylor,The Art of Productive Laziness
infoShare 2014: Peter Taylor,The Art of Productive LazinessInfoshare
 
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...Infoshare
 
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...Infoshare
 
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.Infoshare
 
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...Infoshare
 
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...Infoshare
 
infoShare 2014: Maciej Saganowski, Designing Mobile Services.
infoShare 2014: Maciej Saganowski, Designing Mobile Services.infoShare 2014: Maciej Saganowski, Designing Mobile Services.
infoShare 2014: Maciej Saganowski, Designing Mobile Services.Infoshare
 

More from Infoshare (20)

infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
infoShare AI Roadshow 2018 - Barbara Leśniarek (Elitmind) - ”Łapać złodzieja!...
 
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
infoShare AI Roadshow 2018 - Wojtek Ptak (Freshmail) - Teraz - najlepszy czas...
 
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
infoShare AI Roadshow 2018 - Tomasz Brzeziński (iTaxi) - Niestandardowe metod...
 
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
infoShare AI Roadshow 2018 - Rafał Cycoń (ShelfWise.ai) - Wyzwania w tworzeni...
 
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
infoShare AI Roadshow 2018 - Paweł Wyborski (QuarticON) - Jak AI pomaga sprze...
 
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
infoShare AI Roadshow 2018 - Mateusz Biliński (Niebezpiecznik) - Hackowanie (...
 
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
infoShare AI Roadshow 2018 - Krzysztof Kudryński & Błażej Kubiak (TomTom) - D...
 
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
infoShare AI Roadshow 2018 - Magdalena Wójcik (Data Love) - Data Science na d...
 
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
infoShare AI Roadshow 2018 - Adrian Boguszewski (Linux Polska) - Czy sieć neu...
 
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
infoShare AI Roadshow 2018 - Dorian Nikoniuk (Microsoft) - Usługi poznawcze, ...
 
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
infoShare AI Roadshow 2018 - Tomasz Kopacz (Microsoft) - jakie możliwości daj...
 
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
infoShare AI Roadshow 2018 - Adam Karwan (Groupon) - Jak wykorzystać uczenie ...
 
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurzeinfoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
infoShare AI Roadshow 2018 - Michał Ćwiok (Clouds on Mars) - Usługi AI w chmurze
 
infoShare 2014: Peter Taylor,The Art of Productive Laziness
infoShare 2014: Peter Taylor,The Art of Productive LazinessinfoShare 2014: Peter Taylor,The Art of Productive Laziness
infoShare 2014: Peter Taylor,The Art of Productive Laziness
 
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...
infoShare 2014: Paweł Brodziński, Efektywny czy zajęty? Jesteś pewien, że dob...
 
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...
infoShare 2014: Michał Sierzputowski, Testy automatyczne aplikacji webowych o...
 
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.
infoShare 2014: Michał Polak, Smart Cities na wyciągnięcie smartfona.
 
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...
infoShare 2014: Mariusz Róg, Big Data w praktyce -- jak efektywnie przetwarza...
 
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...
infoShare 2014: Marek Landowski, Architektura SWIFT obiektowego przechowywani...
 
infoShare 2014: Maciej Saganowski, Designing Mobile Services.
infoShare 2014: Maciej Saganowski, Designing Mobile Services.infoShare 2014: Maciej Saganowski, Designing Mobile Services.
infoShare 2014: Maciej Saganowski, Designing Mobile Services.
 

Recently uploaded

20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
Pixlogix Infotech
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 

Recently uploaded (20)

20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 

infoShare 2014: Luke Mansfield, Think fast, act fast

  • 1. SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL INNOVATING FASTER How to get ahead and stay ahead INFOSHARE 5 ‘14
  • 2.
  • 5. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5
  • 6. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6 The issues with moving fast
  • 7. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7 Innovation within Samsung A multifaceted approach
  • 8. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8 European Innovation Team Consumer focus – Multi-disciplinary approach Industry Norm Samsung E.I.T. Gather consumer & Expert Data Develop Opportunities Create Product Concept Test & Refine Design & Technology Consumer Research Commercial Strategy Sales & Marketing
  • 9. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9 Delivering Tangible Results $1.1Bn profit contribution in 3 years
  • 10. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10 Maximising your Innovation Return Yield vs. Capability Process Experience • of Innovation (end to end) • of Your Company Culture • of Other Industries • of Consumers Yield Capability
  • 11. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11 Disruptive Product ‘Lost in the crowd’ Relevance Differentiation ‘Gadgets’ Line up products HigherLower Low High The magic formula for success A focus only on differentiation guarantees failure
  • 12. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12 Productsneedtoshinethruthemess Photographs taken during Fieldwork
  • 13. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13 Theinformationthatconsumerssee Photographs taken during Fieldwork
  • 14. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14 Fixingproblemssometimescreatesnewones Photographs by Eric Adras
  • 15. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15 How to spot big new trends
  • 16. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16
  • 17. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17
  • 18. Thank you. Luke Mansfield Head of Innovation Samsung Electronics Europe