SECTOR INFORMATION (DIGITAL WALLET) WORLD WIDE AND INDIA GDP CONTRIBUTION FUTURE FORECAST OF DIGITAL WALLET WORLD WIDE AND INDIA RESEARCH PART CONSUMER ADOPTION IN MOBILE WALLET FINDINGS OF RESEARCH

1. Presented by ;
Md Sadique Suleman

2. 1 Agenda 2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

3. MARKET VALUE GLOBAL INDIAN
USD 594 Bn USD 4.5 Bn
GDP
CONTRIBUTION
USD 3142
Bn
USD 11.5 Bn
CAGR 30% 35%
EXPECTED BY
2020
1.9
97.9
Digital Payments Others
EXPECTED BY
2020
15
85
Digital Payments Others
1 Sector2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

4. Founders
Bipin Preet Singh
& Upasna Taku
1 Company Profile2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

5. .
 Able to scale up its business
quickly after demonetization
 Offers multiple cashback
options to customers
 Largely accepted by merchants
across India, which has helped
the brand grow
 Audience in India is less the
savvy as majority consider cash
as primary currency
 MobiKwik has diversified too
much
 MobiKwik can cater to a larger audience
with some offline presence as well
 MobiKwik can educated customers on
accepting cashless transactions and online
payments which would in turn boost their
customer base
 Offer more banking services along with
online payment options
 Banks offering e-wallets on their
saving accounts
 Security and privacy of user is a
concern for Mobikwik
1 SWOT2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

6. .
 A platform that can be used
by anybody at his
convenience
 It can be accessed via
browser and its app
 Promotion on social media
 launched several schemes and
offers
Free to use
 Mobile Recharge
 Bill Payment
 Movies ticket
 Tickets (Bus, Rail &
Flights)
 Transfer Money
 Shopping
1 4 P’s2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

7. 68
5
11.4
5.5
3.8
2.8
3.5
Paytm
Mobikwik
Freecharge
Airtel Money
SBI Buddy
HDFC PayZapp
Ooters
STRATEGIES OF
COMPANIS
Cash Back
Paytm Mall
Paytm Bank
Super Cash Back
No Charge to Add Cash
No Charge For Receive
Money
Free Internet for download
the App
Interest Rate 7.25 on
Saving A/C
MARKET SHARE
1 Competitors2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

8. “To Study The Consumer
Adoption In Mobile Wallet”
Sampling
Sample Size-100
Sample Area- Pune
To study the factors
that influence
consumers in adoption
of digital wallet
Objective
Percentage
Average
Chart
Data Study
1 Project2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

9. Awareness About the M-Wallet
65
25
10
Fully Aware Partially Aware Not Aware
Awareness About different types of M-
Wallets
30
70
Know Don’t Know
1 Outcomes2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

10. 80
70
50
0 10 20 30 40 50 60 70 80 90
Awareness of Different M-Wallets
M-Wallets For Financial
Transaction
60
40
Yes No
There Is A Big Untapped Potential
For Its Usage.
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

11. Type Of Transaction
80
35
20
25
60
10
0 10 20 30 40 50 60 70 80 90
Recharge
Tickets
Shopping
Movies
Money Transfer
Bill Payment
Number of Times M-Wallets Have
Been Used by Respondents
10
15
30
45
Only once 2- 5 times
5-10 time More than 10 times
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

12. Frequency Of Usage Of M-Wallet
10
4525
20
Daily Weekly Monthly Quarterly
Add Money in M-wallet
45
30
15
10
100-500 500-1000 1000-2000 More than 2000
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

13. 88%
12%
43%
39%
8% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Where Did You Get Information
About Mobile Wallet?
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

14. 0
20
40
60
80
100
120
mobile wallet can be
an alternative choice
payment
mobile wallet can
substitute the
original payment
method
mobile wallet can
support the original
payment method
mobile wallet is not
necessary
Strongly agree 0 5 0 14
disagree 7 20 2 31
neutral 19 32 10 41
agree 47 34 61 12
Strongly agree 27 8 27 3
How do you agree with these
statement
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

15. 85
35
75
85
35
65
0 10 20 30 40 50 60 70 80 90
Time saving
Track of expenditure
Ease of access
Easy to use
Safe and secure
Discount available
Reason for use M-Wallet
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

16. FINDINGS
Buying
Product
Online
Awareness
about the
M-Wallet
M-wallet can be
an alternate
choice for online
payments
Three Major
Factors Which Play
An Important Role
In Consumer
Adoption
Security and safety
of the funds is the
most
challenging issue
for the users.
1 Findings2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18
Security
Issues In
Transaction

17. .
Huge Untapped Market For Digital Wallets Both In Terms Of
Increasing Awareness As Well As Its Usage
Respondent Prefer Using Wallets Because They Save Time And
Are Easy To Use And Access
Safety Of Money Transacted Remains Their Major Concern
Security Issues In Terms Of Fear Of Cash Loss
Dependency On Internet Connection To Make Payment Is One
Of The Major Reasons For Less Adoption Of Digital Wallet.
1 Contd..2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18

18. 1 Learnings2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18
LEARNINGS
Got To Know My Patient Level While Dealing With Not
Interested Retailers
About How To Communicate With The Professionals
And Layman
How To Convince A Retailer Who Is Already Using
Competitors App
How To Complete Legal Formalities Without
Hampering Store Activities

19. 1 Thank You2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18