Short talk (and long discussion) about the value of being strategic in science communication the context of the annual meeting of the Long Term Agroecosystem Research Network (LTAR).
Brief webinar on science talks at SRA in which I emphasize being clear about your goal and thinking about what content to include to achieve that goal. You don't just have to talk about the science; you should talk about the impact, etc.
2022 - Fostering Strategic Science Communication related to TrustJohn C. Besley
This was a 1-hour talk for some colleagues at Northwestern. Laid out three things: What we've heard from talking to people in the scientific community about science communication, how we think about science communication through the lens of strategy, and how we study how scientists think about communication choices.
This presentation focused on scientists' goals for communication and made a point of differentiating behavioral goals from nearer-term communication objectives (i.e., beliefs, feelings, frames that result from different communication choices. The data used came from two surveys of scientists; one done in the United States and one done in Canada.
2021 - Communicating Astronomy with the Public TalkJohn C. Besley
An updated version of the 'strategic science communication' talk for astronomy communicators. Focuses more deeply on the goals that might make the most sense for basic science researchers.
An invited talk given to a group of neuroethics researchers. The focus of the discussion was how we might think about the likely outcomes of engagement activities. This is similar to some previous talks but also includes some new bits and pieces that reflect our continued effort to work through these ideas. Appreciated the chance to share.
Brief webinar on science talks at SRA in which I emphasize being clear about your goal and thinking about what content to include to achieve that goal. You don't just have to talk about the science; you should talk about the impact, etc.
2022 - Fostering Strategic Science Communication related to TrustJohn C. Besley
This was a 1-hour talk for some colleagues at Northwestern. Laid out three things: What we've heard from talking to people in the scientific community about science communication, how we think about science communication through the lens of strategy, and how we study how scientists think about communication choices.
This presentation focused on scientists' goals for communication and made a point of differentiating behavioral goals from nearer-term communication objectives (i.e., beliefs, feelings, frames that result from different communication choices. The data used came from two surveys of scientists; one done in the United States and one done in Canada.
2021 - Communicating Astronomy with the Public TalkJohn C. Besley
An updated version of the 'strategic science communication' talk for astronomy communicators. Focuses more deeply on the goals that might make the most sense for basic science researchers.
An invited talk given to a group of neuroethics researchers. The focus of the discussion was how we might think about the likely outcomes of engagement activities. This is similar to some previous talks but also includes some new bits and pieces that reflect our continued effort to work through these ideas. Appreciated the chance to share.
To be presentable in English class and in subject related to critical thinking and effective speech. This is the complete presentation and can be present in BS level.
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Critical thinking is a intellectually disciplined process of actively and skilfully conceptualising, applying, synthesising and evaluating information gathered by observation, experience, reasoning or communication as a guide to belief and action.
On the importance of critical thinking skills and how to teach them - presented at the eLearning Consortium of Colorado (eLCC) Conference, April 18, 2014 - Breckenridge, CO
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
2022 Talk for for NIH Office of AIDS Research and Sexual Gender and Minority ...John C. Besley
This is a 30 minute talk from 2022 for participants in a post bachelors degree fellows program provided the NIH Office of AIDS Research and the Sexual Gender and Minority Research Office. The talk includes some new slides, thinking on strategic science communication
To be presentable in English class and in subject related to critical thinking and effective speech. This is the complete presentation and can be present in BS level.
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Critical thinking is a intellectually disciplined process of actively and skilfully conceptualising, applying, synthesising and evaluating information gathered by observation, experience, reasoning or communication as a guide to belief and action.
On the importance of critical thinking skills and how to teach them - presented at the eLearning Consortium of Colorado (eLCC) Conference, April 18, 2014 - Breckenridge, CO
Psychology of Website Design - Dr. Pamela RutledgePamela Rutledge
Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition, emotion, and personal meaning.
2022 Talk for for NIH Office of AIDS Research and Sexual Gender and Minority ...John C. Besley
This is a 30 minute talk from 2022 for participants in a post bachelors degree fellows program provided the NIH Office of AIDS Research and the Sexual Gender and Minority Research Office. The talk includes some new slides, thinking on strategic science communication
Workshop at SciTalk '22 on strategic science communication in which we make a strong argument for focusing on behavioral goals and communication objectives as beliefs, feelings, and frames.
Moving beyond fear to collaboration action: the uncommon recipe for planning ...rshimoda2014
[National Park Service Rivers, Trails & Conservation Assistance Program]
There is hope for planners and resource managers who are trying to balance the competing interests of polarized groups. Drawing from many disciplines including community planning, mediation, facilitation, conflict resolution, social identity theory, neuroscience, and principles of non-violent communication, Joy Lujan is helping polarized communities move beyond their fears and find collaborative solutions to managing shared resources.
In river management planning processes, people everywhere have the same basic needs that must be met to move beyond fear, demands, and animosity to achieve successful outcomes. Designing planning processes that meet these core needs will help people work together more effectively and result in more implementable, broadly supported plans that address people’s most pressing interests while balancing resource stewardship.
When people perceive themselves as being in competition over how to use or manage a river resource much of the behavior people exhibit comes from fear that they are going to lose something they value or that something is going to be done to them. Without carefully designed processes, people become more and more entrenched in their positions. The most effective processes make it possible to for extremely polarized, deeply entrenched interests to engage in planning processes that moves them to a place of higher thinking and shared solutions.
As important as well designed processes, knowing how to effectively manage difficult internal, interpersonal, and group dynamics can be the key to whether a collaborative process is successful. This session will examine some common pitfalls at an individual level, at an interpersonal level and at the group level so that participants can better understand and effectively navigate difficult situations in collaboration.
Science Communication and Looking For LoveJohn C. Besley
This is a special Valentine's Day edition of my communication strategy talk. It focuses on the potential value of communication aimed at shaping warmth, competence, perceived listening, identity, attitudes, norms, and efficacy beliefs. The presentation is adapted from a talk I also give as part of Michigan State University's science communication training initiative. Delivered to Forestry graduate students, February 9, 2017.
Teaching Self Directed Learning for Healthier CommunitiesAlicia Davis
Democratic communities are built on foundations of trust and respect. All students can make decisions regarding their own learning. Read a Case Study of one 5 year old and his teacher and mother as they navigate their way through constructivism and emergent learning.
2021 PCST - Response to Mike Schaefer's KeynoteJohn C. Besley
Slides for brief response to Mike Schaefer's 2021 keynote on audience segmentation in which I agree with Mike but also argue for the importance of setting communication goals before segmenting.
This presentation was created as a part of a public relations campaigns presentation for a course at Georgia Southern University based on the textbook requirement.
2021 Hubbard Brook - Three questions about trust buildingJohn C. Besley
These are the slides from a 30 minute discussion about how we might think about trust building in the context of stakeholder engagement activities. Key argument is to recognize why we want people to see us in certain ways and then to recognize the dimensions of 'people perceptions.' Ultimately, strategy is needed to prioritize and implement procedures that ensure that we self-present in the way we want to be seen.
Self-reflection- Dr Ryan Thomas WilliamsRyan Williams
John Dewey (1859 -1952)
A key figure in progressive education
Incidental reflection: active at the time/an event is occurring
Systematic reflection: through making sense of that experience through systematic reflection
Donald SchÖn (1930 -1997)
Much concerned how society, organisations and individuals learn and develop the term ‘ reflective practitioner’
Reflection-in-action: respond flexibly to a given situation and prevent us from sticking to rigid plans
Reflection-on-action: to think about an event; what happened/how other people react, what the outcome was/what is the interrelationship between our actions and outcome
How Do You want Scientists to be PerceivedJohn C. Besley
Slides for a April 1 plenary talk at the International Society for Biosafety Research talk in Tarragona, Spain, April 1, 2019. The talk focuses on the idea of strategic science communication in the context of genetic engineering. It emphasizes the importance of setting behavioral goals and then figuring out what types of communication objectives could ethically help you reach these goals over time. It further argued that public engagement activities should be understood as tactics meant to foster cognitive engagement and thus the formation of meaningful beliefs. The primary emphasis of the talk was on choosing communication tactics that have the potential to foster beliefs about scientists' warmth, openness, value similarity, honesty, and competence.
A presentation on cognitive diversity (diversity of thought) as a key driver for decision making, problem solving and innovation delivered at the ASAE Great Ideas Conference (March 2011) by joe gerstandt....
www.joegerstandt.com
Audience Analysis Sections 16.1What Is a.docxrock73
Audience Analysis
Sections 16.1
What Is an Audience Analysis?
&
Why Conduct an Audience Analysis?
Public Speaking as
Shared ActivityThe interaction between speaker and audience; speakers jointly create meaning with audiences.Public speaking is an audience-centered activity in which the speaker considers the needs and interest of the audience.Audience analysis is the process of gathering information about the people in the audience so a speaker can understand their needs, values, and expectations.Find an appropriate way to acknowledge and greet your audience.
Choose a
Worthwhile TopicYour topic should reflect regard for the audience; audiences do not want to listen to a speech that is too simple or a topic they already know a great deal about.Many students are tempted to choose an easy topic or a topic they already know a great deal about because it decreases their own workload rather than engaging audience interest.Choose a topic that is interesting enough for you to research and your audience to listen to.
Clarity is ImportantUse straightforward vocabulary and avoid convoluted sentences.
The Risk of ControversyControversial topics are topics about which people disagree.Many controversial topics confront people’s fundamental and closely-held values.There are often more than two perspectives on important controversial topics.How you treat your audience is just as important as how you treat your topic.
Adapting to
Audience NeedsAudiences differ in their perspectives and readiness to accept new ideas.Even in a homogeneous audience, an audience composed of people who are similar to one another, different listeners will understand the same ideas in different ways.Every member of every audience has his or her own frame of reference generated by their unique life experience.
Categories of
Life Experiences Demographic information refers to gender, age range, marital status, race and ethnicity, all of which impact an audience’s perspectives and needs.Socioeconomic status refers to characteristics including income, wealth, level of education, and occupational prestige.Psychographic information involves the beliefs, attitudes, values, and opinions that are most often difficult to predict.
Respecting your audience means that you avoid offending, excluding, or trivializing the beliefs and values they hold.
DiversityRefers not only to racial and ethnic groups, but also to religion, sexual orientation, body size, and physical and mental ability.
Respecting Diverse AudiencesBeing mindful of diversity means being respectful of all people and avoiding racism, ethnocentrism, stereotyping, sexism, ageism, elitism, and other assumptions.It’s easy to assume that people from a given culture are just alike, but they’re not; their social roles, life experiences, and circumstances vary.Frame of reference may be difficult to predict; for instance, we might assume that a successful businessman is primarily interested in p ...
Open Space Session notes: Mapping the Systems of Science and TechnologyKennan Salinero
'Mapping the Systems of Science and Technology: Assessing Tools for Teamwork' represents the next stage in convening critical conversations for the future of science via Yámana Science and Technology's Science 'UnSummit' working conferences. The first were held during the USA Science and Engineering Festival - in 2010 looking at the topic of 'Shifting the Effort/Reward Ratio in Science' and in 2012 'Innovation - a Global Conversation.' We explore current data, successful initiatives and emergent trends from various science and technology oriented domains, in a cross-functional/cross-sector setting. We utilize Open Space sessions, where participants convene discussions around topic areas of greatest interest and urgency to them.
Similar to LTAR 2021 - Strategic Science Communication - A Focus on Goals (20)
2023 - MI Farm Bureau - Trust - How do you want to be perceived.pptxJohn C. Besley
Talk shared with the Michigan Farm Bureau Voice of Agriculture Conference in Traverse City, MI. Emphasis was on fostering a discussion about how the farm community could be more specific/strategic in trying to foster trust by demonstrating and communicating trustworthiness (i.e., ability/expertise, benevolence/caring, integrity, openness, shared values).
These are the slides from my 2020 talk on what Society for Risk Analysis members think about the potential communication goal of ensuring policymakers consider scientific evidence when making decisions. Key message is that scientists are open to the society helping members pursue such goals and that the best predictor of support are perceived likelihood for impact, potential for engagement enjoyment, and ethicality.
Presentation shared with National Press Foundation fellows in Paris, France, on November 21, 2019. Key arguments were that overall views about scientists are quite positive both in an absolute sense as well as compared to other groups. However, we get a lot more information if we look at sub-dimensions of trustworthiness, and think about trust-related beliefs in the context of specific issues.
Video and audio available at: https://nationalpress.org/topic/confidence-in-scientists
MSU Science Communication Student Group TalkJohn C. Besley
This was January 2018 brief talk focused on some key ideas that new(ish) science communicators may wish to consider as they get started on developing their own plan for public engagement/communication.
Presentation to the World Conference on Science Literacy in September 2018 in which I argue that science literacy is just one of many difference communication objectives that scientists might pursue through their communication efforts.
A Strategic Science Communication Approach to TrustJohn C. Besley
Draft of a talk I helped give to the Summer science communication symposium at Iowa State reporting some initial analyses related to how we should measure trust in the context of public opinion about science and a desire to be more strategic about science communication.
Canadian Scientists' Views about Public EngagementJohn C. Besley
This presentation was delivered with Kathryn O'Hara at the 2018 meeting of Public Communication of Science and Technology (PCST) in Dunedin, NZ. The study focuses on scientists' view about goals, objectives, and tactics. Half of respondents (n = 1,1142) were asked questions about protest engagement and half were asked about face-to-face engagement with an emphasis on their attitudes, normative beliefs, and efficacy beliefs about each form of engagement.
AAAS 2018 Meeting Presentation: Science CommunicationTraining LandscapeJohn C. Besley
Presentation given at the 2018 annual meeting of the American Association for the Advancement of Science on science communication training landscape (with Anthony Dudo).
The underlying summary report can be found at:
http://35.8.12.127/jcb/wordpress/research/
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
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LTAR 2021 - Strategic Science Communication - A Focus on Goals
1. Goals: The start of
more strategic science
communication
John C. Besley
Ellis N. Brandt Professor
Communication Arts and Sciences
Michigan State University
w/Anthony Dudo
Associate Professor
Moody College of Communication
The University of Texas at Austin
This material is based upon
work supported by the National
Science Foundation (NSF, Grant
AISL 1421214-1421723. Any
opinions, findings, conclusions,
or recommendations expressed
in this material are those of the
authors and do not necessarily
reflect the views of the NSF.
Lego 11 by Robert Andres, via Flickr Creative Commons
2. Background
• Research on public’s views
about science and scientists
• Research to help science
community communicate
more effectively
• Interviews with key actors
• Surveys of scientists
3. The “goals” question should be the first question …
What do you hope a
specific group of people
will DO as a function
of the time, money, and
energy you put into
communication?
Make the
world better
A behavior
Consider evidence?
Adopt policy? Choose
career? Buy? Use?
Donate? Vote?
A non-behavior
See legitimate?
Accept?
Not refuse?
Not leave?
5. Stages of change …
What do you hope a
specific group of
people will DO from
the time, money, and
energy you put into
communicating?
Make the
world better
A behavior
Consider evidence?
Adopt policy? Choose
career? Buy? Use?
Donate? Vote?
A non-behavior
See legitimate?
Accept?
Not refuse?
Not leave?
Pre-contemplate
Contemplate
Prepare
Act
Maintain
Is there a sequence of
behaviors you want?
Seek information,
buy, trial, optimize,
master, share, etc. …
6. You should be one of your ‘audiences’
What do you hope a
specific group of people
will DO as a function
of the time, money, and
energy you put into
communication?
Make the
world better
A behavior
Consider changing your
research choices or
approaches?
A non-behavior
Accept a situation/
decision as beyond
your control
… grant me the serenity to accept the things I cannot change,
courage to change the things I can,
and wisdom to know the difference.
Reinhold Niebuhr
7. Many different
types of ‘beliefs’
(and feelings and frames)
can contribute to
behavior change
8. How do we think slow communication works?
Over time, efforts to
foster deeper engagement
with science and scientists
should result in long-term,
cumulative changes to
all communication
participants evaluative
beliefs/perceptions
Attitudes are the sum of available beliefs
(b) and the evaluation (e) of those beliefs
Paul Sableman, Dripping via Flickr Creative Commons
9. Behavioral Goals
• Outcome of many factors
(cannot be achieved directly)
• Chosen based on priorities
Communication objectives
• Beliefs, feelings, frames (+salience)
• Direct effect of communication
• Chosen based on goals/context
vs. Cognitive processes (motivated reasoning, biased
processing), SES, personality, traits, ideology/values, etc.
10. And only then do we get to tactics …
Who says (or does) what
to/with who in what way and
through what channel?
De-Jargonizer
How accessible is
your work, paste your
article … to analyze
the amount of jargon
in your writing.
Most training …
Emphasis on
‘translation,’
storytelling,
new social channels,
and fostering
dialogue (+ more)
11. This material is based upon
work supported by the National
Science Foundation (NSF, Grant
AISL 1421214-1421723. Any
opinions, findings, conclusions,
or recommendations expressed
in this material are those of the
authors and do not necessarily
reflect the views of the NSF.
Discussion? Questions?
Editor's Notes
Interviews: trainers, scientific societies, foundations, fellowship programs
Surveys: Scientific societies, Canadian grant recipients, Scientists at AAU, part of a couple of local LTERs
Focus on making defining goals in terms of behaviors/pseudo-behaviors (such as grudging acceptance?)
We know from talking to scientists that
Focus on making defining goals in terms of behaviors/pseudo-behaviors (such as grudging acceptance?)
We know from talking to scientists that
Focus on making defining goals in terms of behaviors/pseudo-behaviors (such as grudging acceptance?)
We know from talking to scientists that
Worry ta
Emphasize that tactics are what most trainers/training books focus
Note idea that you can be a tactician (clear? Vivid?) but focus on the wrong things (just explain science/results).
Need to get a creative commons photo of dripping water