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Uploaded byJohn C. Besley
2020 Slides to Support Short SRA Plenary Talk
This document summarizes 40 years of risk communication research. It discusses what is now known about the psychological processes underlying risk perceptions and decision making, the evaluative beliefs that influence risk behaviors, the importance of affect and emotions, and how to ethically use communication tactics to influence behaviors. However, it notes that more needs to be done to get the scientific community to apply a more scientific approach to risk communication and rebuild trust in science.
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2020 Slides to Support Short SRA Plenary Talk
- 1. 40 Years ofRisk Communication Research? John C. Besley, Michigan State University
- 2. We now knowa lot about ‘how to affect’ and the ‘effect of’ … The psychological processes that underlie risk perceptions and decision-making
- 3. The evaluative beliefsthat underlie risk-related behaviors Risk Beliefs Benefit Beliefs Normative Beliefs Self-Efficacy Beliefs Competence Beliefs Benevolence Beliefs Integrity Beliefs Openness Beliefs Identity Beliefs Cause/Effect Beliefs Behavior change theories Trust/Fairness Theories We now know a lot about ‘how to affect’ and the ‘effect of’ …
- 4. The importance ofaffect and discrete emotions on risk-related behavior We now know a something about ‘how to affect’ and the ‘effect of’ …
- 5. How we frame risk-relatedissues Rory, Half Full or Half Empty, via Flirkr creative commons We now know a lot about ‘how to affect’ and the ‘effect of’ …
- 6. We now knowa something about … How to ethically use various communication tactics to respectfully try to affect behaviors Psychological Processes Evaluative Beliefs Feelings Frames Communication Objectives/OutcomesCommunication Tactics Messages Behaviors Style/Tone Channels Messengers Goal Behaviors Individual Change Support for Change Acceptance of Change (Or no change) Communication Strategy Implementation
- 7. What we don’tseem to know is … How can we get the scientific community to be more scientific when it comes to risk communication? “Join … Dr. Anthony Fauci and Alan Alda, in a discussion of how to restore the faith of the American people in science and the scientific agencies— what we must do now, and in the months ahead, to rebuild their trust in these essential actors and institutions.”
Editor's Notes
- #2 My perspective …
- #3 Heuristics and biases, heuristic vs. systematic processing Motivated reasoning, biased processing as a function of identity protection Construal level theory/psychological distance Maybe also uncertainty management theory?
- #4 Knowledge about the natural world/processes
- #7 Have to respect communities, champion diversity, equity and inclusion, be open to changing our own views and behaviors …
- #8 How can we get people to draw on us and use our knowledge, insight, techniques, etc. That means investing real money in communication early in the process and treating communicators as equals.