David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
To help visionary clients achieve unprecedented growth through a unique return on their strategic relationships.
Unprecedented Growth: Revenue, New Customers, Market Share
Unique Return: Quantifiable Return on Customer Relationships
Strategic Relationships: Customers, Partners, Employees
David Nour on Relationship Economics 11.12David Nour
David Nour, growth strategist, international speaker, and best selling author of Relationship Economics on the intentional, quantifiable, and strategic value of business relationships to fuel personal and professional growth. Learn more at www.NourGroup.com
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
To help visionary clients achieve unprecedented growth through a unique return on their strategic relationships.
Unprecedented Growth: Revenue, New Customers, Market Share
Unique Return: Quantifiable Return on Customer Relationships
Strategic Relationships: Customers, Partners, Employees
David Nour on Relationship Economics 11.12David Nour
David Nour, growth strategist, international speaker, and best selling author of Relationship Economics on the intentional, quantifiable, and strategic value of business relationships to fuel personal and professional growth. Learn more at www.NourGroup.com
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
Summertime is here. As the pace of work slows a bit and you escape to the beach or the mountains, it’s a great time to catch up on reading.
So, what will you bring with you? Here’s a list of great reads for marketers. Some are classics. Some are new. Some are edifying. Some are inspiring. All will help shift your perspective and bring new insights to you and your organization.
Enjoy your downtime. You deserve it. And, happy reading!
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
An organization is as healthy as the quality of its profitable organic deal pipeline in an enterprise setting. Given cut throat competition, vendor consolidation and analytics availability to discern total cost of ownership, it is becoming increasingly difficult to further hit/conversion ratios or differentiate indefinitely. Research has also shown that healthy organizations typically have 5-10% of sales coming from new deals and 90-95% of sales coming from existing customers/on-going business. Bear in mind that a deal this year, if retained, becomes on-going the next year. A key question foremost in the minds of many is that in the current environment that is evolving past, are there simple rules that we can follow to qualify and nurture leads?
The answer to the question lies in the sales assets that one needs to build, project and continuously hone in order to keep the lucre flowing.
To recruit drivers, lead nurturing should play a large role in your advertising strategy. It allows you to promote your trucking company to driver candidates by giving them useful and relevant content, without "interrupting" them. Lead nurturing is the key forming comfortable relationships with driver prospects, and moving them through the funnel.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust.
So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
For the public relations (PR) industry, this is a unique opportunity. Its scope is widening from the narrow media relations space to leading the overall brand building and maintainance function. It is now up to the PR industry to evolve from second fiddle to advertising to the leader in the marketing communications ecosystem.
MSLGROUP in India's latest report, co-authored with Eikona PR Measurement, analyses the growing importance of reputation management and its impact on the PR industry.
Some of the points the report makes:
• Reputation is an intangible asset, but its effects are real. It is an invisible, yet powerful influence that can help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation has a serious impact.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
Better agency coordination.
More effective marketing communications.
Lower marketing costs.
Better cross department cooperation.
Get up to speed with connection planning with this connection plan for Christmas. By Comms With A Plan.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
The 2014 Creativity In PR study, based on a survey of 600 PR people from around the world. Co-authored by the Holmes Report and Now Go Create, in conjunction with H+K Strategies.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
From persona pain point analysis, this module will demonstrate the techniques used in making content timely, relevant and useful to your audiences. This module will familiarize you with how to optimize your content for search-ability, mobile browsing and channel fit across your blog sites, social networks and website landing pages. Find out what experts do to ensure their content topics, titles and posts have the greatest opportunity for audience attention and talk-worthiness.
Ensure Your Customer Communications Align with Customer ExpectationsDavid Geleyn
David Geleyn takes you in a story-line of personal experiences that will give you insights into the following questions:
- What do customers expect from communications?
- Do you need to treat transactional and promotional communications differently or not?
- How relevant is data to individualized communications?
- Are customer expectation changing the role of the business user?
This version of the presentation was used by David Geleyn at the European Banking Forum in London on the 15th of May 2018
I was invited on 17 and 18 June at the "Where Marketing Meets Service" event in Utrecht to talk about how customer communications can be leveraged to improve the customer experience. The presentation
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Summertime is here. As the pace of work slows a bit and you escape to the beach or the mountains, it’s a great time to catch up on reading.
So, what will you bring with you? Here’s a list of great reads for marketers. Some are classics. Some are new. Some are edifying. Some are inspiring. All will help shift your perspective and bring new insights to you and your organization.
Enjoy your downtime. You deserve it. And, happy reading!
Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.
This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.
Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.
This talk was presented at Oxon Digital.
An organization is as healthy as the quality of its profitable organic deal pipeline in an enterprise setting. Given cut throat competition, vendor consolidation and analytics availability to discern total cost of ownership, it is becoming increasingly difficult to further hit/conversion ratios or differentiate indefinitely. Research has also shown that healthy organizations typically have 5-10% of sales coming from new deals and 90-95% of sales coming from existing customers/on-going business. Bear in mind that a deal this year, if retained, becomes on-going the next year. A key question foremost in the minds of many is that in the current environment that is evolving past, are there simple rules that we can follow to qualify and nurture leads?
The answer to the question lies in the sales assets that one needs to build, project and continuously hone in order to keep the lucre flowing.
To recruit drivers, lead nurturing should play a large role in your advertising strategy. It allows you to promote your trucking company to driver candidates by giving them useful and relevant content, without "interrupting" them. Lead nurturing is the key forming comfortable relationships with driver prospects, and moving them through the funnel.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust.
So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
For the public relations (PR) industry, this is a unique opportunity. Its scope is widening from the narrow media relations space to leading the overall brand building and maintainance function. It is now up to the PR industry to evolve from second fiddle to advertising to the leader in the marketing communications ecosystem.
MSLGROUP in India's latest report, co-authored with Eikona PR Measurement, analyses the growing importance of reputation management and its impact on the PR industry.
Some of the points the report makes:
• Reputation is an intangible asset, but its effects are real. It is an invisible, yet powerful influence that can help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation has a serious impact.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
Better agency coordination.
More effective marketing communications.
Lower marketing costs.
Better cross department cooperation.
Get up to speed with connection planning with this connection plan for Christmas. By Comms With A Plan.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
The 2014 Creativity In PR study, based on a survey of 600 PR people from around the world. Co-authored by the Holmes Report and Now Go Create, in conjunction with H+K Strategies.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
From persona pain point analysis, this module will demonstrate the techniques used in making content timely, relevant and useful to your audiences. This module will familiarize you with how to optimize your content for search-ability, mobile browsing and channel fit across your blog sites, social networks and website landing pages. Find out what experts do to ensure their content topics, titles and posts have the greatest opportunity for audience attention and talk-worthiness.
Ensure Your Customer Communications Align with Customer ExpectationsDavid Geleyn
David Geleyn takes you in a story-line of personal experiences that will give you insights into the following questions:
- What do customers expect from communications?
- Do you need to treat transactional and promotional communications differently or not?
- How relevant is data to individualized communications?
- Are customer expectation changing the role of the business user?
This version of the presentation was used by David Geleyn at the European Banking Forum in London on the 15th of May 2018
I was invited on 17 and 18 June at the "Where Marketing Meets Service" event in Utrecht to talk about how customer communications can be leveraged to improve the customer experience. The presentation
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Social Market Leaders…
are “catalysts” who precipitate a fundamental
change in their business and/or technology
facilitate “value” for their stakeholders who
need each other in some way but can’t capture
the value on their own
4. Transformation!
MINDSET
TOOLSET
Different State of Mind
ROADMAP On- or off-line,
building
relationships is not
a “patch” of time,
but rather the dye
of the fabric.
5. Listen Louder™…
1. Influence: The New Driver & Leading Indicator
of Market Valuation
2. Manage Influence = Market Leadership
3. Direct & Indirect Influence: one more expensive,
the other more valuable
4. Evangelize: The New Business Model
5. Reinvent Relationships – Digitally
6. Relationship-Centric Organizations
7. Rethink the Value of Information
8. Linear Mindset: Why This is Difficult to
Implement
9. A New Roadmap: The Market Leadership
Scorecard
10. Retrain The Organization - What's Next?
6. Impact of Technology Disruption
Web Social
Personal Web Applications Marketing
Computer Semantic
Client Social
eCommerce
Server Media Web
1969-1979 1979-1989 1989-1999 1999-2009 2009-2019
15 New How many
Companies 29 New 62 New 29 New companies
Entered & Companies Companies Companies with Social &
Exited the Semantic
Fortune 100 Web?
list
7. Social Market Leaders
…socially enable
Social
the customer
Market lifecycle to better
Leaders deliver a holistic
customer
Markets
experience
…provide a better
experience =
higher retention
rates, stronger
margins, brand
Products equity, and
market valuation
8.
9.
10.
11. Social Search
“Solution” versus “Pain” Driven
I know what I
am looking
for… looking Intellectual versus Emotional
for a particular
solution.
I don’t know what I am looking for…. I
start with my pain… I am looking for
people who understand and can point
me in the right direction.
17. Customer Experience
Social Customer Lifecycle
Ocean Fishing Fish Farming Fish Store Fish Tank Fish Bowl
Customer
Public Corporate Prospective Base Customer
Social Online Sales Business Experience
Networks Community Process Management
Intelligence
18. Social Enabled Customer Lifecycle
Customer Market
Evangelism Education
Customer
Community
Customer Prospect
Empowerment Engagement
Sales
Identification
20. Social Enterprise Maturity Model
Visionary
Predictive
Proactive
Risk / Reward
Opportunity Creation
Reactive
Inactive
Do Nothing Tactical Strategic
21. Social Enterprise Scorecard
Attribute Description Measurement
Reputation Market Perception Frequency and Sentiment of
Independent Mention
Influence Importance of Market Influencer Mapping
Relationships
Relationships Breadth of Market Percentage of Market Penetration
Relationships
Evangelism Contribution to Market Provide Accessibility to Market
Education
Thought Depth of Information Perceived Value of Content
Leadership
Search-ability Presence in Market Search Rankings, Social Search,
Brand Presence
Referential Customer Perception Referral Rates
Credibility Market Receptiveness to Redistribution of Messaging
Message
Responsiveness To Feedback, Issues Customer Satisfaction
Empowerment Enablement of Control Customer Retention
22. Enterprise Social Architecture
• Applications
• Data
• Members
• Process
• Collaboration
Groups • Content
Public Social
Networks • Dashboard
• Relationships
Corporate • Profile
Community • Calendar
• Messaging
Users
• Bookmarking
Enterprise Integration
Training
Business Enterprise Enterprise Business
CRM Knowledge
Intelligence Search Content Systems
Support
23. Enterprise Social Roadmap
Every Organization Evolves Differently
Social Networks Corporate Community Business Integration
• Market Leadership • Prospect Qualification • CRM
• Influencer Marketing • Sales Conversion • Business Intelligence
• Lead Generation • Partner Management • Enterprise Search
• Partner Recruitment • Thought Leadership • Content Management
• SEO • Customer Support • Process Management
• Customer Referrals
Run
Crawl Walk
24. Social Market Case Study
Office Product Wholesaler / Dealer Identification and
Support
Public-Domain Information Only
25. Office Supply Market Overview
Crowded, Fragmented Market
National, regional and local retailers, wholesalers,
manufacturers and buying groups
Stagnant economic condition trends:
Consolidation
– Staples purchased Corporate Express
– United Stationers purchased MBS Dev
Cannibalizing Competitors
– Staples suite of “Solutions” packages for “one
stop shopping”
– Larger companies now offering expanded
product lines including Break Room and Jan-
San supplies in additional to core SKUs
26. Social Frequency
Key Social Search Blog Social Media
Term Mentions Mentions
Office Supplies ~ 3 min ~ 7 min
Office Products ~ 5 min ~ 29 min
Office Cleaning ~ 1 hour ~ 2 days
Supplies
Office Cleaning ~ 47 min ~ 9 days
Products
Break Room Supplies ~ 17 hrs ~ 22 hours
Break Room Products ~ 2 days ~ 8 hours
27. Competitive Frequency
Competitor Blog Social
Mentions Media
Mentions
Office Supplies ~ 3 min ~ 7 min
Staples ~ 8 min ~ 8 min
Office Depot ~ 8 min ~ 7 min
Office Max ~ 33 min ~ 17 min
United Stationers ~ 12 hrs ~ 2 day
Shoplet.com ~ 2 day ~ 1 day
Quill.com ~ 3 days ~ NA
XYZ Company ~ 5 day ~ NA
28. Dealer Social Participation
Quality vs. Quantity
• “Megas” Mentions
– Self-generated press
releases and
advertisement
– High traffic social sites
• Independent Dealers
– Perception around Scams
– Inconsistent quality/
experience
– Can’t Be Found online
and/or no reviews
Locals against big box
can’t find independent
dealers and are forced to
go to another big box
(Target / Wal-Mart) for
office supply
29. Dealer Social Participation
• Independent Dealers (cont.)
Good News: Many have online
presence on social platforms but:
– Violating social media “spam”
rules
– Not optimized/low participation
on several networks
– Not leveraging Google search
– No thought leadership regarding
advantages to dealers vs.
Megas
30. Dealer Comparison Example
• Shoplet.com – socially enabled website
– Consumer outreach with Facebook and Twitter
– Corporate blog with thought leadership and audience
interaction
• Unique approach to LinkedIn
– Using Question/Answer section to gain consumer insights
and better understanding of their market
• Increased social mentions and better social awareness
vs. local Atlanta brick and mortar office product stores
Key Social Search Blog Social Media
Term Mentions Network
Mentions
Shoplet.com ~ 2 day ~ 1 day
Artlite Office ~4 ~ NA
Products months
Alpha Office ~2 ~ NA
Products months
Minton-Jones ~ NA ~ NA
31. How Deep Can You Go?
With Better Information, Comes Better Analysis
Public Domain Information
1
Business Intelligence
Customer Segmentation Market 2
Analysis Executional
Planning
Market Plans
Product Roadmap
Partnerships Internal 3
Employee Programs Organizational
Planning
Organization Structure
Retention Programs
33. Social Market Leadership… NEXT?
Strategic Advisory
6-8 weeks
Pilot Programs
3-6 Months
Customer Lifecycle
Social Market Integration
Research
Business Initiatives
Social Marketing
1-3 Yr
Plan
Private Community
Social Optimization
Social Marketing
Programs
34. Nour Group Strategic Advisory
1. Prioritization
2. Cultural Impact / Lasting Change Management
3. Market Value / Return on Influence™
4. Executive Sponsorship / Leadership
5. Risk Mitigation / Management
35. Thank You!
David Nour
Relationship Economics®
Atlanta, GA
888-339-1333
RelationshipEconomics.NET
@davidnour
Relationship Economics Group