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Key concepts


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Key concepts

  1. 1. Codes and conventions of a magazine Any reader buying a magazine would expect to see a front cover, contents and double page spread. Front cover • Mast head - tends to be the most eye catching part of a magazine, it’s what draws the audience in through the font and nature of the name & emphasises the genre of music • Photos (full bleed image) & other small images - this opens up the magazine to what artists will be staring in the magazine, helping the reader decide whether they are interested in the magazine or not • Barcode - helps the audience purchase the magazine easily • Plugs – makes the magazine more interesting and enjoyable to read • Subtitles – engages the reader to what’s involved in the issue • Price - this can be the main decider of whether someone purchases a magazine or not, if the price is too expensive people may not invest their money into it however if it’s to low they may think it’s because the content inside is poorly written Contents page • Title - suggests to the reader where about they are in the magazine and what the page is about • Photos (selection) – ensures the contents page doesn’t get overloaded with images • Articles with page numbers – allows the reader to be directed to the exact article they want to read about rather than having to flick through the whole magazine wasting their time • Issue number – helps the reader know where about they are with the magazine in the concept that they will know whether they’re up to date or behind on the issue • Subscribe column – helps the reader feel understood by the magazine in the fact they may want to be a part of the magazine and therefore purchase it monthly/weekly ect Double page spread • Title – introduces the reader to what the articles about, if the title doesn’t look professional and interesting dependent on the reader it may establish whether they read the article or not • Main image – this ensures the magazine keep the viewer interested in the magazine so that they don’t get bored while reading and normally the artists facial expressional tells a story about the article itself • Article – information about the artist/band and the interview they’ve had with them, the main reasoning why people normally invest in magazines • Clear font – if the reader can’t read the writing due to the font this can be a massive disadvantage as they are meant to be relaxing while reading not being stressed out. • Article number – reminds them of the article they’re reading • Background – this is eye catching and can make the magazine can make this their unique feature to the magazine
  2. 2. Audience of a magazine Why do we read magazines? Many people read magazines to form a personal identity, this may be because the artist who’s involved in that particular magazine is their role model and they aspire to be like them. You may argue you can just get information about them online to feel a part of that artists life but there is always something about having the ownership of a magazine – it is also more trustworthy that online information. Sometimes online information can be copied and pasted and not always correct, we know we can trust the information which print magazines provide. Some people may read magazine for the pure pleasure and enjoyment of sitting down and relaxing reading as people have that with when they read newspapers, not all magazines are pricy suggesting people don’t have an issue with spending a couple of quid on magazines. Unlike online magazines you can be involved in competitions and winning prices, this is a huge advantage and gives a massive readership for print magazines, people love the idea of wining free gifts and getting involved with concerts and gigs through magazines of their choice. Depending on the person, readers may believe that the articles which are involved in magazines are unique and are more personal structured to that artists lives something which you can’t always find online. Benefits of reading magazines? If the reader can feel a part of the magazine that creates an excellent personal identity for that person, some people rely on magazines to help them form this identity as they want to follow the lives of their role models. It can also be a relaxing pass time for those who want to have some chill out time for themselves. The pleasure and benefits which the lucky winner gain from winning competitions must be a good enough reason for them to stay involved with print magazines. Why would they still read a magazine in light of easier (and cheaper) access to similar material on the internet? The aspect that you have possession of a magazine, it’s yours – you can pick it up at any time and read it without having to search the web for information. Which links into my next point of being able to travel with it anywhere, not being worried about losing signal underground or on the plane, you have access to it at all times once purchased. You gain an inside knowledge to ‘superiority’ what does the magazine believe has more powers in the magazine? You can understand this through the imagery size, what artist stars in the magazine and which doesn’t? Representation of a magazine – How is your particular genre of music represented? My genre of music is pop/urban/indie The term ‘indie’ itself comes from the meaning ‘independent’ which explains this genre of music, the artists are themselves and don’t follow any certain coding, they dress original and all their music is different from the rest which is what makes it stand out being better. Most urban artists started of small, bands would be practicing at their homes putting together their wedges for the week to pay for gigs – this is what
  3. 3. makes this genre of music represent ordinary lives which have been changed for the better. It helps inspire more teenagers that they can start of nothing and become everything, which is something which other genres of music don’t have. This type of music can be aimed at both girls and boys, they don’t single out either gender through music. In fact they ensure all music videos and styling of them is based for both. The style in which urban/indie pop artists wear is stereotyped ‘hipster’ the unique look in which they dress with funky clothing this represents the artists of how different they are to the rest of artists out there. Artists following my music genre The 1975 Bastille Mumford’s and sons James Arthur Eminem Institution of my magazineHow do magazine publishers make money? Through advertisement – people invest in the magazine by paying for their adverts to be involved in the magazine The readership – everyone who buys the magazine is gaining them a profit, and those who subscribe to them also will gain them a profit. How are they attempting to retain audiences? Sticking to the same house style throughout their magazines – ensuring the audience are able to pick up that’s the magazine they were reading before. This also ensures the magazine stays looking professional and avoids looking tacky (engaging an older audience readership) Competitions –people will keep investing in a magazine if they have the understanding they are in a chance of winning a price Popular artists talking about their lives – this engages readers, they want to gain knowledge of their favourite stars. If the artists are unknown its less likely the reader would invest in that magazine. Advertisement – suggests the magazine is a well-known brand and companies are prepared to invest in their business. What business models are used to ensure a sustained audience? (What are some of the magazine’s wider assets – TV, radio, awards, stages etc) Magazines which share other aspects than just a magazine of radio stations, reward ceremony’s ect suggest to the reader they are a stable company with enough money and knowledge of the reader to be able to have these things. Promoting your business through different forms of media will gain a wider audience, even if they’re not interested in the magazine the aspect they can get involved with festivals may drift them to getting involved.