Temple Emeth Early Childhood Center


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Presentation to Temple Emeth Early Childhood Center on storytelling and social media

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Temple Emeth Early Childhood Center

  1. 1. Caren Levine Director, Learning Network Darim Online [email_address] Social Media for Early Childhood: Telling Your Stories
  2. 2. Tell Me A Story: Social Media as Game Changer Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content
  3. 3. Strategic Storytelling <ul><li>Understanding PEOPLE </li></ul><ul><li>Clarifying your OBJECTIVES </li></ul><ul><li>Focusing your STRATEGY </li></ul><ul><li>Knowing your TOOLS </li></ul><ul><li>Applying them well! </li></ul>
  4. 4. Your People <ul><li>Parents – current, former, prospective </li></ul><ul><li>Synagogue/School community </li></ul><ul><li>Students – current, alumni, prospective </li></ul><ul><li>Grandparents – local, distant </li></ul><ul><li>Teachers </li></ul><ul><li>Wider Community </li></ul>
  5. 5. Goals – Yours and Theirs <ul><li>What would they tell you? </li></ul><ul><li>What do they not know how to articulate? </li></ul><ul><li>What do they not yet know they want? </li></ul><ul><li>WHERE ARE THEY IN THEIR JOURNEY? </li></ul><ul><li>… . And how can you help them? </li></ul>
  6. 6. Goals – Yours and Theirs <ul><li>Educational </li></ul><ul><li>Community building </li></ul><ul><li>Fundraising </li></ul><ul><li>Information sharing </li></ul><ul><li>Parenting tips </li></ul><ul><li>Building trust </li></ul><ul><li>Socializing </li></ul><ul><li>Children cared for </li></ul><ul><li>Support </li></ul><ul><li>Jewish learning </li></ul>
  7. 7. Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy P O S T
  8. 8. Strategy How are you going to achieve those goals?
  9. 9. Add Value
  10. 10. <ul><li>Crowdsource </li></ul><ul><li>-for your own info </li></ul><ul><li>-to be a platform for sharing info </li></ul><ul><li>-to surface voices </li></ul>User Generated Content
  11. 11. Types of Stories to Tell: Perspectives <ul><li>The Child’s Story </li></ul><ul><ul><li>What the child did and said (descriptive words, tone, body language, what was created) </li></ul></ul><ul><li>The Learning and Development Story </li></ul><ul><ul><li>What the child was learning (experiences, ideas, questions and understanding the child is developing or expressing: language, social, numeracy, creative expression, scientific inquiry, etc.) </li></ul></ul><ul><li>The Teacher’s Story </li></ul><ul><ul><li>What you are thinking (what are you curious about? What do you value in this? What do you want to offer next and why? </li></ul></ul><ul><li>The Family’s Story </li></ul><ul><ul><li>What ideas does the child’s family have about this? </li></ul></ul><ul><ul><ul><ul><ul><li>Adapted from Ellen Dietrick, “What’s the Important Story to Tell” </li></ul></ul></ul></ul></ul>
  12. 12. Types of Stories to Tell: Content <ul><li>Insightful and reflective: </li></ul><ul><ul><li>Give me a window into the class. Curriculum, the children’s experience, an ah-ha moment, a professional’s reflections on how the students are learning and being impacted. </li></ul></ul>http://www.ghachildhood.com
  13. 13. Types of Stories to Tell: Content <ul><li>Educational & Explanatory: </li></ul><ul><ul><li>Information and history, “de-coding” Jewish terms, holidays, traditions, helping families feel ownership and confidence.. </li></ul></ul>
  14. 14. Types of Stories to Tell: Content <ul><li>Guidance for in-home and in-community engagement: </li></ul><ul><ul><li>Suggestions for activities to do as a family, resources for home life, turning them on to other communal and online resources. </li></ul></ul>
  15. 15. Types of Stories to Tell: Content <ul><li>Building Trust & Relationships: </li></ul><ul><ul><li>Share yourself as a director or educator or Rabbi. Help your community know you better, trust you more, and make yourself accessible. </li></ul></ul>http://tbscc.blogspot.com
  16. 16. Types of Stories to Tell: Content <ul><li>Building Community and Culture: </li></ul><ul><ul><li>How can you share stories about families, involvement and giving that inspire others and evolve the culture of your program and community? </li></ul></ul>
  17. 17. Types of Stories to Tell: Content <ul><li>Platform for Community Sharing & Feedback: </li></ul><ul><ul><li>What are hot topics where parents can learn from one another? Or where you want feedback or insight? </li></ul></ul><ul><ul><li>What tricks can you use – or value can you provide – to get people talking? </li></ul></ul><ul><li>Answer Common Questions: </li></ul><ul><ul><li>Can you predict what your families will need and ask about? Make a list of issues or topics you want to address and blog about them over time. You can send the links as needed, even if it was posted months (or years) ago. </li></ul></ul>
  18. 18. What Stories Are Being Told? http://tbscc.blogspot.com
  19. 19. What Stories Are Being Told? http://www.ghachildhood.com
  20. 20. What Stories Are Being Told? http://preschool-daze.com
  21. 21. What Stories Are Being Told? http://thelivingclassroom.wordpress.com
  22. 22. What Stories Are Being Told?
  23. 23. What Stories Are Being Told?
  24. 24. What Stories Are Being Told?
  25. 25. More to Explore http://www.earlychildhoodwebinars.org
  26. 26. More to Explore <ul><li>Ellen Dietrick edietrick@tbsneedham.org @ellen987 </li></ul><ul><ul><li>Director of Early Childhood Education, Temple Beth Shalom, Needham, MA </li></ul></ul><ul><li>Greenfield Hebrew Academy blog: </li></ul><ul><ul><li>http:// www.ghachildhood.com </li></ul></ul><ul><li>preschool daze: </li></ul><ul><ul><li>http://preschool-daze.com </li></ul></ul><ul><li>Teacher Tom: </li></ul><ul><ul><li>http://teachertomsblog.blogspot.com </li></ul></ul><ul><li>The Living Classroom http :// thelivingclassroom.wordpress.com </li></ul>
  27. 27. Reflections <ul><li>Reflections* </li></ul><ul><ul><li>Observations </li></ul></ul><ul><ul><li>New Ideas </li></ul></ul><ul><ul><li>Reflections </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Ah Ha Moments </li></ul></ul><ul><ul><li>Action Items for You </li></ul></ul><ul><li>* reflection sheet courtesy of Joan Bronspeigel as part of a grant from the Covenant Foundation 2007 </li></ul><ul><li>Photo credits: </li></ul>Credit: istargazer