Alba Botanica is a company that offers natural personal care products with the mission of doing beautiful things for people and the environment. Their product line includes face, hair, and body products. Their target market is women and they want to position their products as something women can look forward to at the end of the day to relax and relieve stress. They plan to launch an integrated marketing campaign using print, outdoor, radio, social media, and guerilla tactics to raise brand awareness and inspire consumers.