#Mahmoud_Bahgat #Marketing_Club Join us by WhatsApp to me 00966568654916 *اشترك في صفحة ال Marketing Club* عالفيسبوك https://www.facebook.com/MarketingTipsPAGE/ *اشترك في جروب ال Marketing Club* عالفيسبوك https://www.facebook.com/groups/837318003074869/ *Marketing Club Middle East* 25 Meetings in 6 Cities in 1 year & 2 months Since October 2015 *We have 6 groups whatsapp* *for almost 600 marketers* From all middle east *since 5 years* & now 10 more groups For Marketing Club Lovers as future Marketers أهم حاجة الشروط *Only marketers* From all Industries No students *No sales* *No hotels Reps* *No restaurants Reps* *No Travel Agents* *No Advertising Agencies* *Many have asked to Attend the Club* ((We Wish All can Attend,But Cant..)) *Criteria of Marketing Club Members* ••••••••••••••••••••••••••••••••••••• For Better Harmony & Mind set. *Must be only Marketer* *Also Previous Marketing experience* ●Business Managers ●Country Manager,GM ●Directors, CEO Are most welcomed to add Value to us. ■■■■■■■■■■■■■■■■ 《 *Unmatched Criteria*》 Not Med Rep, Not Key Account, Not Product Specialist, Not Sales Supervisor, Not Sales Manager, ●●●●●●●●●●●●●●●●●● But till you become a marketer you can join other What'sApp group *Marketing Lover Future Club Group* ■■■■■■■■■■■■■■■■ 《 *Unmatched Criteria*》 For Conflict of Intrest *Also Can't attend* If Working in *Marketing Services Provider* =not *Hotel* Marketers =not *Restaurant* Marketers =not *Advertising* Marketer =not *Event Manager* =not *Market Researcher*. ■■■■■■■■■■■■■■■■ ■■■■■■■■■■■■■■■■ *this Club for Only Marketers* Very Soon we will have *Business Leaders Club* For Sales Managers & Directors Will be Not for Markters ●●●●●●●●●●●●●●●●●●●● ■ *Only Marketers* ■ *& EPS Marketing Diploma* ●●●●●●●●●●●●●●●●●●●● Confirm coming by Pvt WhatsApp *To know the new Location* *#Mahmoud_Bahgat* 00966568654916 *#Marketing_Club* http://goo.gl/forms/RfskGzDslP *اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك https://lnkd.in/fucnv_5 ■ *Bahgat Facbook Page* https://lnkd.in/fVAdubA ■ *Bahgat Linkedin* https://lnkd.in/fvDQXuG ■ *Bahgat Twitter* https://lnkd.in/fmNC72T ■ *Bahgat YouTube Channel* https://www.Youtube.com /mahmoud bahgat ■ *Bahgat Instagram* https://lnkd.in/fmWPXrY ■ *Bahgat SnapChat* https://lnkd.in/f6GR-mR *#Mahmoud_Bahgat* *#Legendary_ADLAND* www.TheLegendary.info

3. AH ME D K AF AF Y
COSMECEUTICAL
MARKETING

4. OUTLINE
• What is Cosmeceuticals?
• Cosmeceutical categories
• Marketing Mix (4 P’s)

5. COSMECEUTICALS
• Cosmeceuticals refers to the combination
of cosmetics and pharmaceuticals. Cosmeceuticals
are cosmetic products with biologically active
ingredients purporting to have medical or drug-like
benefits
• Phytoceuticals??

6. CATEGORIES
• Skin Care
• Hair Care
• Oral Care
• Female Intimate Care

7. SKIN CARE PRODUCTS

8. OILY & ACNE PRONE SKIN
• Topical Anti-Acne creams
• Oily Skin gel cleansers
• Oily Skin Foam
• Exfoliating Creams
• Sunscreens for oily skin (Emulsions or Fluids)
• Micellar solution for oily skin

9. DRY & ATOPIC SKIN
• Moisturizing creams for face
• Hydrating body Lotions
• Deep moisturizer for cracked skin
• Protective cream for napkin dermatitis
• Emollient cream for Atopic skin
• Emollient cleanser

10. SKIN WHITENING
• Whitening Day cream
• Whitening Night Cream
• Whitening Cleanser
• Sunscreen with whitening properties

11. SCARS MANAGEMENT
• Hepertrophic scar creams
• Atrophic scar creams
• Stretch Marks creams
• Cellulite and slimming creams

12. SKIN AGING
• Anti-aging Day creams
• Anti-aging Night creams
• Anti-aging cleansers
• Sunscreen with Anti aging properties

13. SUN CARE
• Sunscreen for dry skin
• Sunscreen for oily skin
• Sunscreen for body
• Sunscreen for kids
• Tinted sunscreen

14. HAIR CARE

15. HAIR CARE PRODUCTS
• Hair loss ampoules
• Hair loss lotions
• Hair loss shampoos
• Dandruff shampoos (Oily – Dry)
• Hair serums (protect & repair)
• Daily Shampoos
• Hair Masks

16. FEMALE INTIMATE CARE

17. FEMALE CARE PRODUCTS
• External Female Wash
• Vaginal Douches
• Vaginal lubricating gels
• Moisturizing vaginal creams (External)

18. ORAL CARE

19. ORAL CARE PRODUCTS
• Mouth Wash for Daily use
• Mouth wash for Intensive therapy
• Mouth Wash for sensitive teeth and gums
• Oral sprays
• Tooth pastes for general hygiene
• Tooth pastes for whitening

20. MARKETING MIX
PRODUCT-PRICE-PROMOTION-PLACE

21. PRODUCT
• Registration
• Product Line
• Target Customer
• Target Consumer
• Branding
• Package
• Patency

22. PRICE
• Free Pricing
• Pricing Strategies

23. PLACE
• Retail
• Wholesale
• Direct Sales
• Online

24. PROMOTION
Above the Line
• TV Ads
• Radio Ads
• Billboards
• News Papers
• Sponsorship
• Product Placement
Below the Line
Medical
• Free units, samples,
technical sheets,
• Medical Trials
• Gifts, PR,
• Congress & symposium,
• Posters in the waiting
room
POS
1) POSM (flyers, shelf
talkers, danglers,
window displays)
2) Promoters (BA)
Through the Line
• Facebook
• Instagram
• YouTube
• Online Store
• Google+

25. AH ME D K AF AF Y
THANKS