1. Taglines
By,
Balaji.s

2. Introduction
• Taglines are powerful communicators
• The right tagline can attract attention.
• Popular Taglines are
• “Think Different” “Just do it”
• Tagline is not a Mission statement.

3. Types of Taglines
• Descriptive about company
Ex : Taco bell “Head for the border”
• Descriptive about the function of the offering
Ex : FedEx “When it absolutely, positively has to be
there overnight”
• Persuasive
Ex : Mastercard “Priceless”
• Provocative
Ex : Volkswagon “Drivers Wanted”

4. Quizzzzz !!!

5. • Tastes So Good, Cats Ask for It by Name
• Answer :

6. • Because You're Worth It
• Answer :

7. • Power of Dreams
• Answer :

8. • It’s Time to fly
• Answer : united Airlines USA

9. • Emotional Yours
• Answer : sahara india

10. • Fly well
• Answer : Air india

11. • For Managing Tomorrow
• Answer : Business today

12. • A joy of flying
• Answer : Jet airways

13. • Journalism of courage
• Answer : The indian express

14. • Your right partner
• Answer : Standard chartered bank

15. • ‘Make your own shoes’
• Answer : Reebok

16. • “Make the most of now”
• Answer : vodafone

17. • “never Follow”
• Answer : Audi

18. • “Buy it, sell it, Love it”
• Answer : Ebay

19. • “American by birth Rebel by choice”
• Answer : Harley Davidson