The document discusses taglines, which are short, memorable phrases used by companies to identify themselves and promote their brands. It notes that effective taglines attract attention and are not the same as mission statements. The document then categorizes different types of taglines, such as those that are descriptive of a company or product, persuasive, or provocative. It concludes with a quiz identifying well-known company taglines.

1. Taglines
By,
Balaji.s

2. Introduction
• Taglines are powerful communicators
• The right tagline can attract attention.
• Popular Taglines are
• “Think Different” “Just do it”
• Tagline is not a Mission statement.

3. Types of Taglines
• Descriptive about company
Ex : Taco bell “Head for the border”
• Descriptive about the function of the offering
Ex : FedEx “When it absolutely, positively has to be
there overnight”
• Persuasive
Ex : Mastercard “Priceless”
• Provocative
Ex : Volkswagon “Drivers Wanted”

4. Quizzzzz !!!

5. • Tastes So Good, Cats Ask for It by Name
• Answer :

6. • Because You're Worth It
• Answer :

7. • Power of Dreams
• Answer :

8. • It’s Time to fly
• Answer : united Airlines USA

9. • Emotional Yours
• Answer : sahara india

10. • Fly well
• Answer : Air india

11. • For Managing Tomorrow
• Answer : Business today

12. • A joy of flying
• Answer : Jet airways

13. • Journalism of courage
• Answer : The indian express

14. • Your right partner
• Answer : Standard chartered bank

15. • ‘Make your own shoes’
• Answer : Reebok

16. • “Make the most of now”
• Answer : vodafone

17. • “never Follow”
• Answer : Audi

18. • “Buy it, sell it, Love it”
• Answer : Ebay

19. • “American by birth Rebel by choice”
• Answer : Harley Davidson