SlideShare a Scribd company logo
Companies, their Logo and
Competitors.
To,
Sir Zeshan Sb
By Tariq Hussain
03008733986
Brand Management
LogoCompany NameSr. No.
Apple
Discover the
innovative world of
Apple and shop
everything
iPhone, iPad,
Apple Watch, Mac,
and
Apple TV,
plus explore
accessories,
entertainment,
and expert device
BROb JENAOFF
Designer of Apple
Logo
1.
LogoCompany NameSr. No.
Amazon
www.amazon.co
m
Arrow is similar to
Smile. Company
want to satisfied his
customers and
product range is
from “A” to letter
“Z”
2.
LogoCompany NameSr. No.
Baskin Robin
Making Ice cream
Flavor with lot of
varieties.
In Pink Colour in
Logo the Number
31Flavor which
represent flavor of
ICE CREAM.
3.
LogoCompany NameSr. No.
TOYOTA Motor
Cow Boy wearing a
hat.
Thread Passing
through Needle
which represent
their “PAST” they
used to produce
weaving Machine.
4.
LogoCompany NameSr. No.
Formula 1
Race Car
Between the letter F and
the speed marks is the
number 1. See it now
. The "formula",
designated in the name,
refers to a set of rules, to
which all participants'
cars must conform. The
F1 season consists of a
series of races, known as
Grands Prix, held
worldwide on purpose-
built F1 circuits and
public roads.
5.
2nd Part
Competitors Brand log and its elements.
LogoCompany NameSr. No.
Danish Flag
COKE
Coca Cola – When you
look closely at the O,
you can see the Danish
flag. This is more of a
coincidence than
anything else. Denmark
has previously been
named the happiest
country on earth. Once
Coca Cola realised this,
they set up a media
stunt in Denmark’s
biggest airport where
they welcome people
with flags
1.
Competition
LogoCompany NameSr. No.
Pepsi
Pepsi’s old logo is the one on the left. The
new logo on the right cost Pepsi $1 million.
They hired Arnell Associates to come up
with it. As a result, Pepsi had to spend
millions more to rebrand everything. Then
Arnell’s 27 page document was leaked
and it was entitled, “Breathtaking Design
Strategy.” It proposes that the new logo is
some sort of Da Vinci Code. The logo
draws on Feng Shui, the Renaissance, the
earth’s Geodynamo, the theory of
relativity, and much more. For more info
.Gawker’s articleon this, read the
1.
Parent Company Kraft Foods
Category Chocolate
Sector Food Products
Tagline/ Slogan Lose yourself in the toblerone triangle
USP
Pyramid shaped honey and almond nougat Swiss
chocolate
Toblerone
LogoCompany NameSr. No.
Toblerone
Chocalate
1.
LogoCompany NameSr. No.
Toblerone
Chocalate
1.
Parent Company Lindt
Category Chocolate
Sector Food Products
Tagline/ Slogan Master Swiss Chocolatier since 1845
USP
Finest cocoa used for preparing finest
chocolates
Competitors of Toblerone
LogoCompany NameSr. No.
Lindt
It was 1845. Rodolphe Lindt,
the son of a Bernese
pharmacist, wanted to
make chocolate.
1.
3rd Part
Developing New Brand of New Company
4.17
Criteria for Choosing Brand
Elements
Memorability
Meaningfulness
Likability
Transferability
Adaptability
Protectability

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Companie's logos and Their Hidden Meaning

  • 1. Companies, their Logo and Competitors. To, Sir Zeshan Sb By Tariq Hussain 03008733986 Brand Management
  • 2. LogoCompany NameSr. No. Apple Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device BROb JENAOFF Designer of Apple Logo 1.
  • 3. LogoCompany NameSr. No. Amazon www.amazon.co m Arrow is similar to Smile. Company want to satisfied his customers and product range is from “A” to letter “Z” 2.
  • 4. LogoCompany NameSr. No. Baskin Robin Making Ice cream Flavor with lot of varieties. In Pink Colour in Logo the Number 31Flavor which represent flavor of ICE CREAM. 3.
  • 5. LogoCompany NameSr. No. TOYOTA Motor Cow Boy wearing a hat. Thread Passing through Needle which represent their “PAST” they used to produce weaving Machine. 4.
  • 6. LogoCompany NameSr. No. Formula 1 Race Car Between the letter F and the speed marks is the number 1. See it now . The "formula", designated in the name, refers to a set of rules, to which all participants' cars must conform. The F1 season consists of a series of races, known as Grands Prix, held worldwide on purpose- built F1 circuits and public roads. 5.
  • 7. 2nd Part Competitors Brand log and its elements.
  • 8. LogoCompany NameSr. No. Danish Flag COKE Coca Cola – When you look closely at the O, you can see the Danish flag. This is more of a coincidence than anything else. Denmark has previously been named the happiest country on earth. Once Coca Cola realised this, they set up a media stunt in Denmark’s biggest airport where they welcome people with flags 1.
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  • 10. Competition LogoCompany NameSr. No. Pepsi Pepsi’s old logo is the one on the left. The new logo on the right cost Pepsi $1 million. They hired Arnell Associates to come up with it. As a result, Pepsi had to spend millions more to rebrand everything. Then Arnell’s 27 page document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more. For more info .Gawker’s articleon this, read the 1.
  • 11. Parent Company Kraft Foods Category Chocolate Sector Food Products Tagline/ Slogan Lose yourself in the toblerone triangle USP Pyramid shaped honey and almond nougat Swiss chocolate Toblerone
  • 14. Parent Company Lindt Category Chocolate Sector Food Products Tagline/ Slogan Master Swiss Chocolatier since 1845 USP Finest cocoa used for preparing finest chocolates Competitors of Toblerone
  • 15. LogoCompany NameSr. No. Lindt It was 1845. Rodolphe Lindt, the son of a Bernese pharmacist, wanted to make chocolate. 1.
  • 16. 3rd Part Developing New Brand of New Company
  • 17. 4.17 Criteria for Choosing Brand Elements Memorability Meaningfulness Likability Transferability Adaptability Protectability