This document discusses pictograms and visual communication. It aims to teach students to recognize differences in pictograms and use them to communicate with people. Students will design a logo representing their school by sketching ideas with pencils and selecting a final design using pens. Their logo will be assessed based on appropriateness, accurate representation of the school, and quality of the finished work. Graphic design develops symbols for visual communication, such as logos, which aid public recognition.

1. SIGN
SYMBOL
LOGO

2. PICTOGRAMS
AND
VISUAL
COMMUNICATION

3. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
Evaluation cri
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
(See Teacher’s Bo
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

4. A logo is a graphic mark or emblem commonly used by
commercial enterprises, organizations and even individuals to
aid and promote instant public recognition.

5. Logotype
Image
logo
Combination
logo

6. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
Evaluation cri
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
(See Teacher’s Bo
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

7. Design your own logo to represent the school

8. Design your own logo to represent the school

9. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
Evaluation cri
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
(See Teacher’s Bo
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

10. Logo sketches

11. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
Evaluation cri
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
(See Teacher’s Bo
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

12. Logorama

13. A logo is a graphic mark or emblem commonly used by
commercial enterprises, organizations and even individuals to
aid and promote instant public recognition.

14. SIGN
SYMBOL
LOGO