Confused by cloud? Logicalis at how and why to move to an enterprise cloud platform: What type of Cloud do I need? Cloud value elements What does Cloud mean to you?

1. 1
Logicalis Cloud
Briefing

2. 2
Agenda
 What type of Cloud do I need?
 Cloud value elements
 What does Cloud mean to you?

3. 3
Cloud Concepts
What Type of Cloud do I Need?

4. 4
Types of Clouds
IaaS
Infrastructure-as-a-Service
PaaS
Platform-as-a-Service
SaaS
Software-as-a-Service
Compute, Storage, Network,
Security, Virtualisation
Application Development,
Streaming, Web
Email, CRM, Collaboration,
Desktop, ERP
Consume
Build
Host
End users
Developers
System
Admins

5. 5
Flavours of IaaS
There are two main flavours of IaaS Clouds:
Management
Server
Cluster
Server
Cluster
Server
Cluster
Enterprise Networking (e.g., VLAN)
Enterprise Storage (e.g., SAN)
Software Defined Networks
(e.g., Security Groups, EIP, ELB,...)
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Elastic Block Storage
Enterprise Class IaaS
(ECI)
Commodity IaaS
(Commodity Cloud)
...it’s very important which types of workloads you are planning to host and in which cloud

6. 6
Commodity IaaS
 Intended for “Cloud applications” (web-scale applications)
 Designed for scale
 VM failure acceptable
 Limited high availability in zones/ POD’s
(No guarantee on zone reliability)
 Applications required to be distributed across availability
zones for redundancy
 Applications to be designed to handle node level failure
Software Defined Networks
(e.g., Security Groups, EIP, ELB,...)
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Server
Racks
Elastic Block Storage
Concepts & highlights

7. 7
Enterprise Class IaaS
 Intended for Enterprise class applications
 Designed for performance
 VM is protected
 Highly availability network
 Achieve significant reliability for applications running in
single zone
 Achieve redundancy by replicating to secondary zone
 Existing workloads will run reliably
Concepts & highlights
Management
Server
Cluster
Server
Cluster
Server
Cluster
Enterprise Networking (e.g., VLAN)
Enterprise Storage (e.g., SAN)

8. 8
Cloud Workloads
Traditional Workloads Distributed (Cloud) Workloads
 Reliable Hardware platform
 High performance
 Provides Disaster Recovery
capability
 Expect failure. Build apps that
can withstand infrastructure
failure
 Build application for multi-site
redundancy across zones
Expect failure. Design app for it.Expect reliability. Protect entire cloud.
Possible to categorise workloads into two areas
Enterprise Class IaaS (ECI) Commodity Cloud

9. 9
Cloud Value Elements

10. 10
Elements of Cloud Computing Value
Computing, Network, Storage and
Applications resources
providing Cloud platform
Utility
Pricing
Elastic
Resource
Capacity
3rd Party
Owned
Economic Elements
Pay-as-you-go
Pay-as-you-grow
No CapEx
Architecture
Elements
Simple
Abstract Environment
Critical Services
Strategic Elements
Focus on your core business
Management
Automation
Self Service
Provisioning
Managed
Operations
Virtualised
Resources

11. 11
 Invested in a Vblock solution in 2010 and have consolidated a large
percentage of their server environment using VMware vSphere
 Highly Virtualised with approx. 106 Virtual Machines
 Organisation delivers $750M annual revenue
 No Effective Disaster Recovery
 Primary customer Data Centre inadequate due to unreliable power
 Data Centre Infrastructure Refresh due September 2013
 Overextended IT Operational team
Use Case – Virtual Private DC
Customer Background
Customer Challenges

12. 12
 Risk mitigation strategy for existing Data Centre
 Risk mitigation strategy for business continuity
 Leverage operating model of cloud and value-add services
Use Case – Virtual Private DC
Customer Requirements / Strategy
Logicalis Solutions
 Migration of entire on-premise environment to Logicalis VPDC
 Leverage VM Replication, Backup and Operational service

13. 13
 Consolidated a large percentage of their server environment using VMware vSphere
 Highly Virtualised with approx. 150 Virtual Machines
 Currently own and operate 2 x DC’s – Primary and DR
Use Case – DRaaS
Customer Background
Customer Challenges
 No Effective DR
 Existing DR compute platform doesn’t support the DR capacity requirements
 DR Infrastructure scheduled for refresh Q1 2014
 Data Protection Challenges
 Overextended IT Operational team

14. 14
Short Term
 Risk mitigation strategy for business continuity
 Data Centre infrastructure refresh avoidance (DR Site)
 Provide a DR platform that scales inline with the production environment
Mid Term
 Leverage Operating & Commercial model of cloud and value-add services
 Operational outsourcing of infrastructure management
 Transparent pricing allowing price per project or dept. chargeback
 Address Data Protection challenges
Use Case – DRaaS
Customer Requirements / Strategy
Logicalis Solution
 Leverage Logicalis Hybrid DRaaS
 Meet short-term goals while reducing TCO for DR
 Roadmap to migrate to Logicalis VPDC to accommodate mid-term requirements in future

15. 15
What Does Cloud
Mean to You?

16. 16
16
What is your
Strategy?

17. 17
VPDC – What Does it Mean to You?
Dynamic Shared
Infrastructure
Network Services
FW, VPN, IDS, VLANs, IP
Compute Services
CPU, Memory
Storage Services
Performance Tiers
Virtualisation Services
Hypervisors
Service
Management
Capacity
Management
Availability
Management
Security
Management
Performance
Management
Service
Level
Management
Event
Monitoring
Asset
Management
Configuration
Management
Usage
Metering
Service
Level
Management
Business
Management
Customer
Information
Incident &
Problem Mgmt
Service
Analytics
Customer
Management
Chargeback
Billing
Financial
Analytics
Financial
Management
Application Workloads
Orchestration & Automation Layer
Cloud Portal
Policy Based
Controls
Services
Catalog
Request
Management
SLA
Dashboard
Service Order
Management
Customer
Registration
Authentication
& Authorisation
Service
Provisioning
Account
Management
A p p A p p A p p A p p A p p
Complete
Enterprise
Data Centre

18. 18
 Will it allow IT to be run as a business?
 Evolve from reactive to proactive?
 IT as a business partner?
 Will it allow IT to deliver more innovation to
stakeholders?
 Reduce operational cost?
 IT to deliver more business value?
 Will it allow IT minimise fire fighting and reduce risk?
 Will it allow IT do more, faster?
VPDC – What Does it Mean to You?

19. 19
What we see!
 Allows organisations to implement an entire Enterprise Data Centre without the
large capital expense
 Provides access to mature service and business management systems to assist
in service evaluation and financial analytics
 Leverage complimentary services such as backup, replication and operational
management to allow the right level of protection to your workloads without the
complexities
 Allows organisations to remove commodity aspects of operational management
 Maintain control and privacy through SLAs and secure multi-tenant architectures
 Reduce TCO
VPDC – What Does it Mean to You?

20. 20
Cloud Concepts
Selection Criteria

21. 21
Cloud Service Provider Selection
1. Do they provide the Cloud Service that meets you
needs? Commodity v. Enterprise
2. Do they have in-house Professional Services to assist
/ perform Cloud migrations?
3. Flexible Offering? Connectivity Options?
4. Data Sovereignty
5. SLA’s? Do they align to your business?
6. Pricing? Can they financially justify?
7. Security. Does their offering assist you in meeting your
industry regulation compliance? PCI-DSS, etc.
8. Help Desk Support? Service Desk Certification (ISO
20000, ITIL)

22. 22
Criteria for Cloud Service Provider Selection
Security
 Regulation Compliance
 Data Ownership &
Transferability
 Privacy
 Provider Transparency
 Auditability
Company and Facilities
 Financial Stability
 Data Centre Locations
 3rd Party Certifications
(eg. ISO, ITIL)
 Network Services
 Help Desk Support
Pricing
 Pricing Metrics Comparisons
 Fixed vs Variable Rates
 In Use vs Inactive
 Software Licensing Costs
and Models
Compatibility
 Help Desk Support
 Network Connectivity &
Bandwidth
 Software Supported
 Programming Language
Offerings
Transaction Performance
 Application Availability
 Data Accessibility
 Processing Speeds
 Load Balancing
 Scaling Capabilities
 SLA Offerings
Storage Performance
 Storage Availability
 Storage Type
 Scaling Capabilities

23. 23
Migration Strategy
Q. What is the best way to connect to the
cloud? MPLS, VPN, Point-2-Point?
Q. How do I migrate my server
environment?
- Limit Risk
- Limit migration outage
Q. Can I re-use my Licenses in the Cloud?
Q. How can I be sure that my environment
will work in the Cloud?

24. 24
Cloud Migration Methodology
Assess & Plan
Design
& Build
Pilot Commission
• Assess Networks and
Security architecture
• Assess Applications,
workloads and
dependencies
• Determine Migration
requirements, rollback
plan and risks
• Develop high level
network architecture,
migration strategy and
rollout plan
• Develop network and
security design
• Determine VM server
configuration design
• Network
• Storage
• Backup
• Replication
• Document migration
schedule
• Deploy and configure
network and security
design
• Define Pilot objective
• Document Pilot test plan
• Migrate pilot servers
• Configure servers as per
configuration design
• Perform user acceptance
testing (UAT)
• Document pilot results
What is the best way to
connect to the cloud and
how do we migrate my
server environment?
What’s the best design to
meet my requirements
and what is the migration
schedule timeline?
How do we deliver on
time, within budget, to
our organisation?
Will the design and
migration strategy meet
my success criteria?
• Migrate servers as per
migration schedule
• Configure servers as per
configuration design
• Perform user acceptance
testing (UAT)
• Optimise environment

25. 25
Summary
 Different types and flavours of Cloud. Choose wisely
that best aligns to your workloads.
 Seven (7) Elements of Cloud Value – What resonates
with you?
 What does Cloud mean to you?
 Complete (Turnkey) Enterprise Data Centre
 Reduce Risk
 Remove commodity aspects of operational management
 Strategic value to business?