The document discusses TomTom's LBS (location-based services) platform. It is a cloud-based environment that allows developers easy access to TomTom's map content and software services. It generates revenue through various segments - B2C devices, B2B connected systems, B2B system components, and B2B fleet telematics. Its cost structure includes cost of sales, research and development expenses, and amortization of technology and databases. The platform's value proposition includes features like gamification, check-ins, and recommendations.

1. Course : Mobile business strategy
Professor : Ludovico Ciferri
Prerpared by :
- Dauda Bulama
- Nouredine Saidi

2. What is LBS … ?
Features and functionalities / value chain …. ?

3. TomTom LBS Platform is cloud-based environment that
allows developers easy access to TomTom’s map
content and software services.
Value features
Customer
segments

4. Revenue streams
47%
18%
9%
7%
19%
(value in € in thousands)
Cost of sales
Research and
development
expenses
Amortisation of
technology and
databases
Cost structure
Total =
$937M
Total =
$950M
B2C Devices B2B Connected
systems
B2B System
Components
B2B Fleet Telematics
Navigation
Devices/Sports
Watches
In-car Navigation Maps/Traffic Worksmart Fleet
Management
Consumers Automotive OEMS,
tier1 Headunit
vendors
Mobile Device
Vendors web
service providers,
GIS Owners
Fleet Owners
Europe & North
America
Europe & North
America
Europe & North
America
Europe

5. Value
proposition
Gamification
Check-in
Mayorship
Klout
Recommendation
and friends near
by
campaigns
Value features
FREE
FREE
FREE
CUSTOMER SEGMENTS
Business Channels

6. 0
10
20
30
40
50
60
— DFJ Growth Union Square
Ventures
Andreessen
Horowitz
Andreessen
Horowitz
—
Series D Series D Debt
Financing
Series C Series B Angel
15 35 41 50 20 1.35
Feb, 2014 Dec, 2013 Apr, 2013 Jun, 2011 Jun, 2010 Sep, 2009
Funds Raising
https://www.crunchbase.com/organization/foursquare#/entity
Revenue
streams
Audience
Network
Place-
Based Ads
Promoted
Places
Data Deals
Merchant
Claims
Ads for
Small
Business
$26M
2012 : $2M
2013 : $14M
2014 ≈ $80m
+ 500,000
businesses
+
50Million
user
+ 3M
check-in /
day
+ 10,000
developers
/brands
+ 170
employees
+ 50
million
venues