Connected Mobility: The Digitalization Perspective

siemens.com© Siemens AG 2015 – All rights reserved.
Connected Mobility: The Digitalization Perspective.
How Digitalization is disrupting Mobility.
December 10, 2015. Verkehr aktuell, TUM. Steffen Schaefer, Siemens AG.

© Siemens AG 2015 All rights reserved. Steffen Schaefer – Siemens Mobility Division
Agenda
• Why should we connect mobility services?
• The traveler’s view
• Mobility platforms as a digital infrastructure
• Digitalization in Mobility industries
• Summary

Mobility is fundamental to modern life…
Individual motor car traffic and Public Transport are
the most popular transport modes.
Modal share (by number of journeys):
• Berlin:
• Paris:
• Rome:
• Chicago:
Urban mobility demand is expected to triple by 2050
source: LTA Singapore. http://www.lta.gov.sg/ltaacademy/doc/J11Nov-p60PassengerTransportModeShares.pdf
Individual motor car traffic Public Transport
32% 26%
63%
59%
32% 62%
20%
16%

New mobility services have emerged, complementing
the classic transport modes.
Bike Sharing Car Sharing
Taxi Apps
EV Charging
Parking Payment Apps
Ride Sharing

Loads of mobility apps are available today.
Users ‘just need to download and register’.
How many apps will be
enough?
How do I find the right
app for my next trip?
Will all app providers deal
responsibly with my data?

Over the past years and months, mobility providers
have become more and more multi modal.
source: MVG
PT operators offer bike and car sharing
source: S-Bahn Berlin
Mainline rail operators offer
bike and car sharing
source: moovel
Automotive OEM sells PT tickets

Verkehrsverbund Berlin-Brandenburg has extended
their live map with multi modal transport data.
VBB Livekarte:
source: VBB http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show

Travelers want real time information for all mobility
services - through one app or web site.
Schaufenster Berlin Brandenburg:
integration of real-time information from 15 service providers
Demo-App to demonstrate functionality –
Siemens focus is B2B platform

Travelers want to plan intermodal trips - optimized by
travel time, cost, distance or CO2 emissions.
Schaufenster Berlin Brandenburg:
intermodal route planning for road, PT, walk, and bike –
based on real-time information

Travelers also want to book cars, taxis, bikes or buy
tickets from the same app.

The traveler also wants cashless payments and
one invoice at the end of the month for all services.
 No cash during the journey
 Guaranteed Best Price
 One clearly laid-out invoice for all
mobility services
 Payment relationship with just one
trusted partner
 Data privacy assured through one
trusted mobility provider

Mobility providers want to manage service
subscriptions and share the revenue.
• Management of partner and service
subscriptions, product bundling
• Clearing and reconciliation of collected
revenues between the B2B partners
• Efficient load management due to
flexible pricing options, according to a
region’s transport strategy

For the Open Mobility Berlin project Siemens has
integrated data from some 15 different providers.
EV charging
Taxi
Car Sharing
Parking
Road Traffic
Public Transport
Bike Sharing
1.500 free floating
1.000 station-based
car sharing
vehicles
1.000 fixed detectors
1000s of floating cars
1.200 metro stations
160 urban rail stations
1.300 bus stops
400 tram stops
70.000 public spaces
18.200 private spaces
150 charging stations
1.500 station-based
bikes
7.600 taxis

In a Mobility as a Service (MaaS) model mobility
services are bundled similar to Telco products.
150 € / month
65 € / month
105 € / month
Professional
Student
Family
Car Leasing
Premium parking
Public Transport
120 min car sharing
Public Transport
free bike sharing
2 days car sharing PT family ticket
180 min city parking
Free EV charging
School bus
…

Finland is very advanced in driving the Mobility as a
Service (MaaS) thinking.
source: TEKES Finland

An integration platform is a straightforward way to
connect mobility services from various providers.
Integration
Platform
(open)
Service
Operator
#1
Service
Operator
#n
Service
Operator
#1
Service
Operator
#n
Mobility
Retailer
#1
Mobility
Retailer
#n
Mobility
Retailer
Service
Operator
#1
Service
Operator
#n
Point-to-Point integration
between Retailer und Operator
Proprietary integration led by
one Retailer
Open marketplace for multi
modal mobility services
Mobility
Retailer
#1
Mobility
Retailer
#n
Integration
Platform
(closed)

Siemens has created an integration platform which
combines mobility services from various operators.
B2B Platform Services
Consumer App and Portal
• Real-time and schedule transport information
• Multimodal journey planning and reservations
• Ticket fulfilment and journey transactions
• Accounting, B2B clearing, revenue sharing
• Management of partners and services
• Customer Self Care, Travel Preferences
• Consumer Invoicing, Revenue Collection
Mobility
Retailers
B2B
Platform
Operator
Service
Operators
Travelers
…
Integration
Platform

The integration of mobility services results in a
complex system of systems.
Digital
Maps
)
Traffic
Management
Car
sharing
Main Line
Rail
Public
Transport
Bike
sharing
Parken
ServiceOperators
&ContentProviders
Integrated
MobilityPlatform
Mobility
Retailers
Traffic
Management
Center
Map
Services
Car
Sharing
Backend
Real-time
Schedule
Real-time
Schedule
Bike
Sharing
Backend
Parking
Backend
Main Line
Control
Center
PT
Control
Center
...
Mobility Services Map
Real-Time Information
Schedule Information Traveler Notification
Billing
Clearing
Partner Management
Service Management
Intermodal Routing
Mobility Analytics IMP Partner BillingIntermodal Reservations
Traveler Authentication
Journey Transactions
Invoice Preparation
Routing
Routing
Services
Customer Care
Revenue Collection
Customer Care
Revenue Collection
Customer Care
Revenue Collection
Customer Care
Revenue Collection
Out
Station GatewayCar OBU Bike OBU
Transport Information Journey Transactions Billing & Clearing Platform CoreIntermodal Routing

Three major IT trends have a strong impact on the
digital infrastructure for mobility services.
Cloud ComputingMobile Internet Internet of Things
• further increase of mobile devices
... more types and form factors
... more in absolute numbers
• personal usage of mobile devices
(unlike traditional computers) and
individual set of apps
• ubiquitous broadband internet
• data gathering platform with built-
in sensors
• precise positioning of user and
display on map
• computational power, storage,
middleware, or software
applications provided over
internet
• Clouds seamlessly scale to allow
optimally configured systems for
varying demand (e.g. morning and
evening traffic peak times)
• Cloud services are provided in a
pay-as-you-go manner, eliminating
significant upfront investment
SaaS
IaaS
PaaS
• field devices, sensors, actuators,
RFID tags, and (wireless)
communication embedded in
physical objects
... embedded in transportation
infrastructure like rail tracks,
interlockings, roads, bridges,
tunnels, charging posts, traffic
signals, variable message signs etc.
... embedded in vehicles using the
infrastructure such as trains, rail
cars, buses, trucks, passenger
cars, bikes,

Free floating car sharing is a great example for a
Mobile Internet / Internet of Things application.
source: DriveNow
source: DriveNow
source: Continental

As physical and the digital world become more
intertwined, traffic peaks in the physical world
translate into peak usage of IT resources.
Before and during the trip,
travelers are generating an ever increasing number of IT transactions, by...
...looking up how busy
the road is, and
checking if there are
any known incidents?
...checking
public
transport
schedules,
based on
real-time data
...buying
electronic
tickets
...finding,
booking, and
driving a car
sharing vehicle
...hailing a cab
...renting
a bike

Cloud computing exactly caters perfectly for varying
demand throughout the day, week, and year.
passenger car volume during a typical day (Berlin)
PT passenger volume during a typical day (Bonn)
Daily load curves show
typical demand patterns
Holidays, schedule changes, adverse weather, accidents, or major events
can bring real-world traffic and non-scalable IT systems to a halt.
source: http://www.bonn.de/
source: http://www.stadtentwicklung.berlin.de/

Integrating mobility services from various providers
is beneficial for Travelers, Mobility Providers, and
Public Authorities alike.
“Sustainability”
oriented management
of scarce resources to
support modal shift
Collaboration of
Transport Operators to
provide multi modal
end-to-end travel
services
Contract
management
Information &
Transaction
Billing,
Payment and
Clearing
Contract
management
Information &
Transaction
Billing,
Payment and
Clearing
City / Public
Authorities
Mobility
Providers
3
2
Integrated and
easy-to-use
multi-modal
mobility services
Travelers
1

Digitalization in Mobility industries is highly
disruptive, enabling new services and business
models.
• Urbanization, Sharing Economy, and Autonomous Driving are key trends for Mobility
 Mobility as a Service (MaaS) is the model of the future
 Integration of mobility services is beneficial for all stakeholders
• Digitalization is highly disruptive to the existing Mobility ecosystem
 Mobile Internet, Internet of Things, and Cloud Computing bring real value
 a scalable mobility platform will form the backbone of digital infrastructure
• New players like Car2Go, DriveNow, Google, Uber, Tesla are leveraging these
technologies heavily, and are already making impacts
 completely new services and business models are emerging
• Traditional players like main line and public transport operators, old-school Automotive
OEMs, taxi companies, road authorities, etc. are risking to be left behind
• Transport policies need to be adapted to create a suitable framework and ecosystem

Thank you for your attention
Steffen Schaefer
Senior Principal Mobility IT Solutions
Siemens AG
steffen.schaefer@siemens.com
mobile: +49 174 177 0667

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