Mobility as a Service and Placemaking: Trends and Next Steps
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New transport technologies and solutions get a lot of press, but how can they help to make the towns and cities we live in better? Here, i explore the opportunities for applying placemaking principles to Mobility as a Service.
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Mobility as a Service and Placemaking: Trends and Next Steps
- 2. SLIDE 1 – EXAMPLE OF MOBILITY AS A SERVICE
- 6. PLACEMAKING AS A CONCEPTUAL MODEL Who is currently undertaking delivering Mobility as a Service solutions, and what are the next phases of the evolution of Mobility as a Service? Customer: Chloe Sharp Deadline: 2/11/2016 Outputs: Slide Deck and Raw Data
- 17. Access as a service Vehicles as a service Community Multi- Modality Ubiquitous Mobility Services Commercially focused Community focused Car-centric Multi-modality
- 18. YOUR FIRST STEPS Mapping MaaS into your city vision Think outside roadside technologies in street design strategies Make placemaking everything you do Build placemaking capacity in your communities Build the tools, not the solution Placemaking at the heart of mobility technologies Technology is not a sticking plaster Don’t get distracted by the technology Companies result from communal efforts Strategic Practical Fundamenta l
Editor's Notes
- Part of my role is to look for opportunities for technologies Firstly, who has actually heard of Mobility as a Service? Concept that gets said a lot, quoted a lot, but seems to mean everything to everyone
- Thinking about it, you may have seen this diagram? The whole mobility package – all of your mobility options from just a single app. One payment, all options
- You may have seen a reference architecture We deal with this a lot
- But to me, the idea is simple. It is about delivering mobility to people in one place, personalized to their needs This can take many forms
- Solutions going for multi-modality Example here is Whim – extremely practical
- Transport companies are also looking to shift their business into this space Ford is notable example through investments and mergers
- Lots of things driving it Pain points on journeys, new technologies, users
- There are big claims being made about what this means for the future of transport. The end of ownership, more convenient! Modelling is Lisbon of shared use mobility concluded, the same amount of mobility, but with 10% reduction in traffic All very good. But for me, too technical, too transport For me, Mobility as a Service needs to be something more
- One of these aspects, is making better places Placemaking covers many things – involving local communities, drawing on inspiration to create people-friendly public spaces Habitat III put it at the heat of the new urban agenda
- We have thought about placemaking is in fields of urban design, street design and usage, community engagement techniques Merging with transport policy objectives around congestion, air quality
- We have thought about this in terms of impacts on space It is much more than simply reducing car use It is about engaging with the philosophy of placemaking. Generating truly bottom up solutions
- Technology and placemaking are natural bedfellows Technology is already being used to support placemaking initiatives Community engagement, and engagement with the principles of technology This isn’t just about crowdsourcing, but about using technologies to generate interest, and get people into places Next slide, show you the most important person who has done this in the last 5 years
- Starbucks has PokeStops in each of its cafes worldwide – using a game to visit a place Impact: Up to an extra 1500 steps per day taken by Americans, or a 25% increase. Across age groups and life stages too! Why can’t MaaS enable this?
- The impact of technology on our experience of the public sphere is no longer something of experimentation, but something of actuation. It is here, it is now Need to move beyond the roadside real time, important as it is Technology need not provide a direct interaction, but enables people to experience a place. What a role MaaS could play
- How can community intelligence add to MaaS platforms to achieve community goals To encourage people to visit a place
- Opportunities from the democratisation of technologies: Developing tools and techniques to deliver new insights into mobility planning. Looking at the works of Mobility Lab
- My vision of Community-based multimodality Community intelligence Community-based services Community shaping
- This is what you can do