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MaaS and future research needs: a further perspective
- 1. MaaS and future research needs: a further perspective JOSEP LABORDA - Intelligent Mobility Project Manager, RACC ∆ “MaaS and DaaS: Automotive Development Game Changers?” EARPA Autumn Meetings 2017, Brussels, 5 October 2017 ImageSource:DeloitteReview
- 2. CAV, shared & Electric unmanned, robotics-enabled, connected apps (fast, wireless) EV charging, hydrogen, etc. digitally-savvy customer IoT Big Data analytics blockchain AI, machine learning
- 3. “filling” station service station Image Source: MIT – Design Lab
- 5. beyond the hype: research needed technology is for technologists
- 6. beyond the hype: multidisciplinary research needed designers, psychologists, sociologists, ... HMI, UI / UX, ..., ease of use
- 7. beyond the hype: multidisciplinary research needed policy makers, public authorities, urban planners, SDO’s, ...
- 8. beyond the hype: multidisciplinary research needed user mobility patterns / habits / expectations
- 9. a user-centric thing business models travel experience MaaS Big Data SW (algorithms, APIs, standards) trust, privacy, security
- 10. an ecosystem thing big players Public Transport Operators Public Authorities telcos Financial Entities Service Providers, start-ups, etc. Universities, Research Centres
- 11. more cooperation needed more cooperation with Public Authorities & Policy Makers needed more automotive OEMs wanted
- 12. the car in the mobility ecosystem Image Source: World Economic Forum
- 13. access to (Big) Data
- 14. “self-owned” car disruption, disruption, disruption
- 15. Source: ZF blockchain meets MaaS: what’s next?
- 16. less is more no driver less intermediaries
- 17. • players authentication, trusted & secure transactions blockchain, cryptocurrencies, +... • UX design & experience, ease of use, user acceptance advanced HMI design, AI, machine learning • big open data from all connected players to fuel MaaS • less is more MaaS operator, automation, etc. FURTHER RESEARCH NEEDS
Editor's Notes
- The changing nature of mobility https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-15/automotive-trends-gen-y.html
- MaaS is a good story, a very good one, but… I bet a great majority of the audience in this room today are engineers, or technologists, which is normal as this is an EARPA-organized event, but participation, debate, and cooperation with all the stakeholders in the ecosystem is absolutely needed. MaaS is not only a technology trend or hype, it is a whole new mobility paradigm that needs to be tackled from very different angles, converging to an agreed vision and the fulfilment of common goals and objectives, while enabling all stakeholders to be profitable (especially MaaS operators, MSP, tech firms), solving societal challenges such as congestion, pollution, competitiveness, etc.
- MULTIDISCIPLINARY RESEARCH NEEDED MaaS is a great PARADIGM SHIFT (from ease of use of a privately owned car – no need to explain HOW – to service promise) ALEXA in car, HMI automation
- Google Transit Feed Specification
- Forget owning the customer in the sharing age http://www.travolution.com/articles/104387/travolution-summit-forget-owning-the-customer-in-the-sharing-age-says-travelport-boss
- Public Authorities implication is KEY!!! Alliances of stakeholders are OEMs to startups – technology firms, etc. but not true cooperation with PA!!!
- https://maas-alliance.eu/all-partners/ Public Authorities implication is KEY!!! Alliances of stakeholders are OEMs to startups – technology firms, etc. but not true cooperation with PA!!! ENDOGAMIC Automakers in general were expecting governments, utilities, oil companies... (anyone else, basically) to build the infrastructure for EV - just as oil companies built the infrastructure for ICE vehicles 100+ years ago. Elon Musk was the first to get sick of waiting - hence, the Supercharger network. It's a missed opportunity that has cost us many years of "waiting time". Rather than seeing the revenue opportunity in charging (wider footprint, greater part of the value chain), OEMs initially saw only cost. This is changing now, with investments in charging.
- Data in SILOS, different approaches to sharing data tu fuel innovation… One from BMW, IM Data Hub data comes from…? Open to? https://ts.catapult.org.uk/innovation-centre/imdh/
- HEALTHY INDUSTRY http://www.marketwatch.com/story/ford-to-develop-driverless-cars-for-lyft-2017-09-27 Ford to develop driverless cars for Lyft Ford Motor Co. and Lyft Inc. said Wednesday they would develop self-driving vehicles for the ride-hailing service, adding to a growing number of alliances between auto makers and tech companies jockeying for control of the road. The two companies plan to design software that lets Ford F, +0.08% vehicles communicate with Lyft’s app-based services. Lyft, based in San Francisco, is playing catch-up in some respects to its larger crosstown rival, Uber Technologies Inc., which has been testing robot cars in Pittsburgh, Tempe, Ariz., and parts of California beginning a year ago. Lyft has struck a series of partnerships with companies developing the technology, including Waymo, the self-driving car unit of Google parent Alphabet Inc.GOOG, +0.53% GOOGL, +0.51% , Tata Motors Ltd.’s TTM, -0.49% Jaguar Land Rover and startups Drive.ai and NuTonomy Inc. And it is forming its own autonomous-car development division, which will be staffed by hundreds of engineers and technicians at a new office in Palo Alto, Calif. Lyft plans to develop its own software and hardware to enable vehicles to maneuver without a human at the wheel. Lyft also has a partnership with Ford rival General Motors Co. GM, +0.00% , which invested about $500 million in the company and added a board member. Last year, GM said it planned to work with Lyft to put self-driving taxis on the road sometime this year using technology acquired from startup Cruise Automation in a $1 billion deal.
- CHARGING STATION EXAMPLE (in a Service Station): https://www.elect-expo.com/en/electrifying-insights/blockchain-solution-for-the-decentralised-mobility-market/ Also (story): https://hackernoon.com/mobility-as-a-service-on-the-blockchain-fd5124088875 ---- https://blog.energybrainpool.com/en/e-mobility-and-the-blockchain-the-car-ewallet/ E-Mobility and the Blockchain: The „Car eWallet“ Innogy Innovation Hub, the bank UBS and the automotive supplier ZF want to simplify the payment procedures for electric cars at charging stations with their new development: The payment system “Car eWallet”. The three companies use blockchain technology for this new system. The first prototype of the automatic charging and payment system Blockcharge – developed in a cooperation of Innogy and the IT-company Slock.it – just passed its Beta phase in October 2016. The new “Car eWallet” aims to further simplify payment processes for e-mobility users and also to provide further functionalities. Especially different payment systems for e-mobility often render charging and payment for electric vehicles unnecessarily complicated for users. Thus, the automotive supplier ZF Friedrichshafen, the Swiss bank giant UBS and the Innovation Hub of the German utility Innogy cooperate during the development of the new payment system “Car eWallet”. Experimentation is expected to start this year (Source: Energate). Next to a mere payment functionality for e charging electric cars, this „automobile wallet” will have additional functions and utility for its users. It should be able to manage payments for toll stations, parking lots, car-sharing and parcel delivery. Blockchain technology, basically a decentralized and digital ledger, guarantees the automatization of processes and the high degree of functionality. No elaborate registration process will be necessary and also micro quantities (for example during inductive charging) can thus be implemented. Figure 1 depicts different utilization possibilities of the “Car eWallet” (Source: ZF). The „Car eWallet“ is also equipped for the future: Bidirectional payment flows can also be processed. Basically, this allows for the receipt of payments or permission for the access to the vehicle for third parties. In addition, electric vehicles can be integrated into an intelligent energy supply system. If the user agrees, charging processes can be automated according to the current load in the power grid, the share of renewable energy or prices signals. Feeding electricity from the electric car back into the grid is also possible and allows the user to generate additional earnings.
- BUT MORE MOBILITY OPTIONS! All these benefits are enabled by two emerging technologies that are rapidly becoming mainstream. The first is the self-driving vehicle (NO DRIVER, Uber and the likes want this), guided to the quickest route by real-time traffic updates and to the next customer by real-time passenger requests. The second is blockchain-enabled, secure peer-to-peer (P2P) transactions that eliminate or minimize the need for centralized authorities such as banks or ride-sharing services such as Uber and Lyft (NO UBER, NO BANKS). The security of blockchain will allow owners to directly rent out their vehicles under terms and conditions they set themselves. Autonomous vehicles eliminate the cost of human drivers, while blockchain eliminates the middleman that matches customers with rides, charges a transaction fee and sets terms and conditions.
- - AirBnB of Cars, Netflix of Transportation, Spotify of Travel... - Multidisciplinary research, PPP, MaaS Alliance, political buy-in needed Customization of the travel experience CAV (IoT), innovation, lean thinking & PPP public transit from B2C to B2B model less is more also for the MaaS operator simplifying the access to mobility!