Extracts from iStrategy 2013 presentation in November this year. Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. Today, marketing and PR are the key levers to beat competitors in natural search. This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Having trouble building links? Now’s the perfect time to start getting the results you truly desire! This sponsored webinar featuring Nicole De Leon of NorthStar Inbound will cover that and more!
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Having trouble building links? Now’s the perfect time to start getting the results you truly desire! This sponsored webinar featuring Nicole De Leon of NorthStar Inbound will cover that and more!
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Have you ever asked yourself, 'Does Google AdWords REALLY Work?' It is a common question that anyone who has spent or is considering spending on AdWords asks themselves.
Join us Thursday, November 5th as our PPC experts help you answer that question and so much more.
Learn tactics like:
-If I have strong organic traffic, do I even need to pay for clicks?
-How much is too much to be paying?
-Does AdWords traffic even convert?
-Is AdWords effective enough for me to spend my time on it
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Koka Sexton - How To Use LinkedIn in Social Networking For BusinessInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/koka-sexton
Session Overview
Social selling leverages your professional brand to fill your pipeline with the right people, insights, and relationships.
Increasing your visibility on social networks like LinkedIn will create more opportunities and that all starts with how you engaging people on LinkedIn.
This is NOT a LinkedIn profile makeover, this session will focus on how a person can build their professional brand on LinkedIn by sharing relevant content and being more social with their connections.
The best ads, all share one quality - they're memorable!
So now the question is, how do you create ads that leave lasting impressions?
In this brand-new webinar, our resident PPC expert, Erin Sagin, will show you actionable, data-back tactics that will help your ads STANDOUT and get MORE CLICKS!
Join the webinar to learn:
-Create eye-catching headlines that stand out
-Inspire searchers to take action immediately by tapping into 'fear of missing out' with AdWords' new ad customizers
-Leverage emotional triggers such as humor, jealousy, and surprise
What if…everything was your job? What if we are working from the wrong job descriptions? What if, rather than focusing on our own success, we started to ask different questions that focus on our team’s success? How do we promote the success of the team as a whole? What would that look like? How would our focus change? This presentation takes a look at how, by turning the question around, we can change our culture and create stronger teams as a result. We’ll discuss why teamwork matters, and how you can contribute to the team in ways outside any job description, that will result in success not only for you and your team, but your institution as well.
And really, isn’t that our job after all?
Write up at http://link.highedweb.org/2016/10/that-is-not-my-job-robin2go-on-why-teamwork-matters/
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Local Projects to Boost Your Company and CareerMike Ramsey
Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Have you ever asked yourself, 'Does Google AdWords REALLY Work?' It is a common question that anyone who has spent or is considering spending on AdWords asks themselves.
Join us Thursday, November 5th as our PPC experts help you answer that question and so much more.
Learn tactics like:
-If I have strong organic traffic, do I even need to pay for clicks?
-How much is too much to be paying?
-Does AdWords traffic even convert?
-Is AdWords effective enough for me to spend my time on it
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Koka Sexton - How To Use LinkedIn in Social Networking For BusinessInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/koka-sexton
Session Overview
Social selling leverages your professional brand to fill your pipeline with the right people, insights, and relationships.
Increasing your visibility on social networks like LinkedIn will create more opportunities and that all starts with how you engaging people on LinkedIn.
This is NOT a LinkedIn profile makeover, this session will focus on how a person can build their professional brand on LinkedIn by sharing relevant content and being more social with their connections.
The best ads, all share one quality - they're memorable!
So now the question is, how do you create ads that leave lasting impressions?
In this brand-new webinar, our resident PPC expert, Erin Sagin, will show you actionable, data-back tactics that will help your ads STANDOUT and get MORE CLICKS!
Join the webinar to learn:
-Create eye-catching headlines that stand out
-Inspire searchers to take action immediately by tapping into 'fear of missing out' with AdWords' new ad customizers
-Leverage emotional triggers such as humor, jealousy, and surprise
What if…everything was your job? What if we are working from the wrong job descriptions? What if, rather than focusing on our own success, we started to ask different questions that focus on our team’s success? How do we promote the success of the team as a whole? What would that look like? How would our focus change? This presentation takes a look at how, by turning the question around, we can change our culture and create stronger teams as a result. We’ll discuss why teamwork matters, and how you can contribute to the team in ways outside any job description, that will result in success not only for you and your team, but your institution as well.
And really, isn’t that our job after all?
Write up at http://link.highedweb.org/2016/10/that-is-not-my-job-robin2go-on-why-teamwork-matters/
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Local Projects to Boost Your Company and CareerMike Ramsey
Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Anderson, Unorthodox Health Care Cost Reductionsjwanderso
Novel Big Hitter interventions that will have dramatic cost savings due to improved health. Chronic diseases of aging and how to prevent them with unorthodox, effective interventions.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from numerous sources on slideshare and aoAsh Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
Five Blocks Presentation - Kahenacon 2013Five Blocks
Sam Michelson CEO of Five Blocks presentation for http://www.kahenadigital.com/kahenacon/ on the importance of understanding the context within which an online brand exists before you begin Reputation Management. Peer and industry context, Geographical, Historical etc.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
Five Blocks Presentation - Kahenacon 2013Five Blocks
Sam Michelson CEO of Five Blocks presentation for http://www.kahenadigital.com/kahenacon/ on the importance of understanding the context within which an online brand exists before you begin Reputation Management. Peer and industry context, Geographical, Historical etc.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.
Presentation given by TopRankMarketing.com CEO, Lee Odden.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
15. Do Great Content. Stop Gaming Me
Amplify
User Signal Significance
In Search Results
Amplify
Social Signal Significance
In Search Results
Stop Link Tactics
Influencing
Search Results
Poor Content
In Search Results
TIME
16. Do Great Content. Stop Gaming Me
Then Now-ish Next
BYHAND
MICROSOFT BING
SOCIAL SIGNALS & USER DATA
LINK EQUITY
Time
PUB
CERTAIN
17. Less Influence
More Risk
Impact 1: Unnatural Link Building Is Not Sustainable
Technical
Optimisation
Keyword
Optimisation
Unnatural
Link
Building
18. More Influence
Impact 2: Two New SEO Pillars
New SEO Pillars
Influencer
Engagement
Consumer
Engagement
+
New Outcomes:
1. Natural Links
2. Social Signals
3. User Data SignalsTechnical
Optimisation
Keyword
Optimisation
Unnatural
Link
Building
20. Unnatural Link
Building
The New Pillars of SEO
Maximise Effectiveness, Minimise Risk
Influencer
Engagement
Consumer
Engagement
Technical
Optimisation
Keyword
Optimisation
22. Will SEO remain in a silo in 2014?
Connected SEO
ATL
BTL
PR
.com
Social
Media
SEO
SEO
Are your agencies or organisation
capable of supporting Connected SEO?
Do you have an influencer strategy that
supports SEO?
How can you tap your other marketing
activity to generate SEO value?
Do PR and SEO talk?
Do digital data insights feed into your
marketing?
Is your SEO agency capable of being a
‘trusted partner’?
Does SEO contribute to campaign
strategy and planning?