SlideShare a Scribd company logo
Local SEO: the importance of local
search
The landscape of local search: make
sure you can be found
Before it all began…
What percentage of your daily queries have local
intent?
Where is the nearest petrol station?
Before it all began…
What percentage of your daily queries have local
intent?
Where is the nearest pie
shop?
Before it all began…
What percentage of your daily queries have local
intent?
Where is the nearest cinema
that is showing
Despicable Me 2?
Before it all began…
How did local businesses advertise themselves
before the internet?
What does the search landscape look
like now?
Percentage of search queries that have local
intent:
• Google: 20% of desktop queries were related to location.
(2010)
• Microsoft: 53% Of Mobile Searches Have Local Intent (2010)
• Chitika: says that 36% of search query volume coming from
iOS devices has a local intent. 28% of Android search traffic
carries a local intent. (2012)
https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics
http://searchengineland.com/more-local-searches-coming-from-ios-than-android-study-119465
What does the search landscape look
like now?
Mobile overtakes
desktop.
Mobile will generate
25% of all Google’s paid
search clicks in the US
by the end of 2012. -
Marin Software
http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
Google Algorithm Updates
• More locally relevant predictions in
YouTube. [project codename “Suggest”] We’ve
improved the ranking for predictions in YouTube
to provide more locally relevant queries. -
2/27/12
For example, for the query [lady gaga in ] performed on
the US version of YouTube, we might predict [lady gaga
in times square], but for the same search performed on
the Indian version of YouTube, we might predict [lady
gaga in India].
Google Statements
• Improvements to ranking for local search
results. [launch codename “Venice”] This
update improves the triggering of Local
Universal results by relying more on the
ranking of our main search results as a signal.
- 2/27/12
Google Statements
• Improved local results. We launched a new
system to find results from a user’s city more
reliably. Now we’re better able to detect when
both queries and documents are local to the
user. - 2/27/12
IP address? Signed In users(browser, Google+
and mobile)? Google Server locations?
How to rank locally?
On-site
Social
media
Local
websites
Reviews
Local
Citations
How to rank locally
Content
Physical address
Postcode
Phone number
Geo information (latitude and longtitude)
Landmarks
Placeholders
Page Title
Meta Description
Header
Content
Authorship
Structured Data
Geositemap (XML and Keyhole Markup
Language)
Image
On-site
How to rank locally
Social
Media
Twitter
Facebook
FourSquareGoogle+
LinkedIn
Local Websites
Who’s who?
How to rank locally
Specialised Business
Directories – Toptable, etc.
Business Listings and Reviews
How to rank locally
Local Citations
Citations are mentions without links.
Other websites mention your business name
and address without providing a hyperlink.
Risk free and future proof.
Google, Local
Google Place for Business vs Google+ Local
Google, Local
Google+ Local – Richer Content, Socially engaging, demanding
Google, Local
Who’s the winner?
http://www.google.co.uk/#output=search&sclient=psy-ab&q=Taylor's+Restaurant+devon&oq=Taylor's+Restaurant+devon&gs_l=hp.3..0i22i30l2.975477.978833.0.979024.7.7.0.0.0.0.97.505.7.7.0....0.0..1c.1.20.psy-
ab.ipMkJK0H2_I&pbx=1&bav=on.2,or.r_qf.&bvm=bv.49784469%2Cd.ZWU%2Cpv.xjs.s.en_US.MpiVkF51mpA.O&fp=79a2a23189da394e&biw=1920&bih=955
Google, Local
Local intent query - SERP
domination
Google, Local
New Map – New Opportunities
Google, Local
New Map – New Opportunities
So Lo Mo
Social Local and Mobile are intertwined and
inseparable.
Bing is to power Siri in iOS7
iOS took 13% market share whilst Samsung took 30%
in the last quarter
Local Search
Questions time

More Related Content

What's hot

Local Dental 360™: Building a Solid Local SEO Foundation with Citations
Local Dental 360™: Building a Solid Local SEO Foundation with CitationsLocal Dental 360™: Building a Solid Local SEO Foundation with Citations
Local Dental 360™: Building a Solid Local SEO Foundation with Citations
Social Dental Network
 
How to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any BusinessHow to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any Business
Nick Neels
 
Billionaires Guide to Local SEO
Billionaires Guide to Local SEOBillionaires Guide to Local SEO
Billionaires Guide to Local SEO
Foxxr Digital Marketing
 
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
pmahone
 
Real Results from Social Marketing
Real Results from Social MarketingReal Results from Social Marketing
Real Results from Social Marketing
Mark Silva
 
SEO - Past, Present, Future
SEO - Past, Present, FutureSEO - Past, Present, Future
SEO - Past, Present, Future
HubSpot
 
Stake your claim maps
Stake your claim mapsStake your claim maps
Stake your claim maps
Connie Hancock
 
Pubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International MarketsPubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International Markets
Doug Platts
 
Local SEO for Accounting Firms
Local SEO for Accounting Firms Local SEO for Accounting Firms
Local SEO for Accounting Firms
Flashpoint Marketing
 
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
Roland Latzel
 
Social, Mobile, and Local Walk Into a Bar
Social, Mobile, and Local Walk Into a BarSocial, Mobile, and Local Walk Into a Bar
Social, Mobile, and Local Walk Into a Bar
Aaron Weiche
 
Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011
iCrossing
 
Nobody likes your product - Creative Facebook Advertising
Nobody likes your product - Creative Facebook AdvertisingNobody likes your product - Creative Facebook Advertising
Nobody likes your product - Creative Facebook Advertising
Search Influence
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile Search
DFWSEM
 
Market mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshareMarket mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshare
Market My Biz Online
 
Local Search - Getting on Google's Map
Local Search - Getting on Google's MapLocal Search - Getting on Google's Map
Local Search - Getting on Google's Map
Aaron Weiche
 
Innovation in Corporations: Creative Productivity in a Box
Innovation in Corporations: Creative Productivity in a BoxInnovation in Corporations: Creative Productivity in a Box
Innovation in Corporations: Creative Productivity in a Box
Paul Schumann
 
Digital Marketing Trends 2013
Digital Marketing Trends 2013 Digital Marketing Trends 2013
Digital Marketing Trends 2013
CURV Group
 
Measuring value-social-funnel
Measuring value-social-funnelMeasuring value-social-funnel
Measuring value-social-funnel
Digital Agency Interactive Share
 

What's hot (19)

Local Dental 360™: Building a Solid Local SEO Foundation with Citations
Local Dental 360™: Building a Solid Local SEO Foundation with CitationsLocal Dental 360™: Building a Solid Local SEO Foundation with Citations
Local Dental 360™: Building a Solid Local SEO Foundation with Citations
 
How to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any BusinessHow to Design a Local Listing Strategy for Any Business
How to Design a Local Listing Strategy for Any Business
 
Billionaires Guide to Local SEO
Billionaires Guide to Local SEOBillionaires Guide to Local SEO
Billionaires Guide to Local SEO
 
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011
 
Real Results from Social Marketing
Real Results from Social MarketingReal Results from Social Marketing
Real Results from Social Marketing
 
SEO - Past, Present, Future
SEO - Past, Present, FutureSEO - Past, Present, Future
SEO - Past, Present, Future
 
Stake your claim maps
Stake your claim mapsStake your claim maps
Stake your claim maps
 
Pubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International MarketsPubcon 2015 - Content Management Across International Markets
Pubcon 2015 - Content Management Across International Markets
 
Local SEO for Accounting Firms
Local SEO for Accounting Firms Local SEO for Accounting Firms
Local SEO for Accounting Firms
 
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
 
Social, Mobile, and Local Walk Into a Bar
Social, Mobile, and Local Walk Into a BarSocial, Mobile, and Local Walk Into a Bar
Social, Mobile, and Local Walk Into a Bar
 
Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011Evolution of search | Doug Platts | Cyprus 2011
Evolution of search | Doug Platts | Cyprus 2011
 
Nobody likes your product - Creative Facebook Advertising
Nobody likes your product - Creative Facebook AdvertisingNobody likes your product - Creative Facebook Advertising
Nobody likes your product - Creative Facebook Advertising
 
Why Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile SearchWhy Location Is the New Frontier of Mobile Search
Why Location Is the New Frontier of Mobile Search
 
Market mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshareMarket mybizonline google map_101_6-10_-slideshare
Market mybizonline google map_101_6-10_-slideshare
 
Local Search - Getting on Google's Map
Local Search - Getting on Google's MapLocal Search - Getting on Google's Map
Local Search - Getting on Google's Map
 
Innovation in Corporations: Creative Productivity in a Box
Innovation in Corporations: Creative Productivity in a BoxInnovation in Corporations: Creative Productivity in a Box
Innovation in Corporations: Creative Productivity in a Box
 
Digital Marketing Trends 2013
Digital Marketing Trends 2013 Digital Marketing Trends 2013
Digital Marketing Trends 2013
 
Measuring value-social-funnel
Measuring value-social-funnelMeasuring value-social-funnel
Measuring value-social-funnel
 

Similar to Local seo)the importance of local search liang chen

Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017
Overdrive Interactive
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
Search Engine Journal
 
National Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive ActionsNational Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive Actions
seoClarityMarketing
 
National Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive ActionsNational Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive Actions
seoClarity
 
Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)
Louisville Digital
 
Local SEO and Search in 2013
Local SEO and Search in 2013Local SEO and Search in 2013
Local SEO and Search in 2013
Bill Hartzer
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0
Mike Corak
 
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptxGodigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
AkashpatelJamadandi
 
Ready, Set...Search
Ready, Set...SearchReady, Set...Search
Ready, Set...Search
Christy Belden
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your Business
HubSpot
 
Local Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023 - Must-Know and Must-Do TacticsLocal Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023 - Must-Know and Must-Do Tactics
Benu Aggarwal
 
Local Search in 2023: Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do TacticsLocal Search in 2023: Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do Tactics
Milestone Inc
 
SEO in 2016 - Three Mega Trends
SEO in 2016 - Three Mega TrendsSEO in 2016 - Three Mega Trends
SEO in 2016 - Three Mega Trends
Christopher Drinkut
 
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning CatalystIntroduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Learning-Catalyst
 
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
MobileMoxie
 
Local Search - SES London 2011
Local Search - SES London 2011Local Search - SES London 2011
Local Search - SES London 2011
Lisa Myers
 
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
MobileMoxie
 
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
Ari Roth
 
Social Media and Local SEO
Social Media and Local SEOSocial Media and Local SEO
Social Media and Local SEO
Sergiu Draganus
 
SEO - What is it?
SEO - What is it?SEO - What is it?
SEO - What is it?
Woj Kwasi
 

Similar to Local seo)the importance of local search liang chen (20)

Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017Boston seo meetup 2-28-2017
Boston seo meetup 2-28-2017
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
 
National Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive ActionsNational Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive Actions
 
National Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive ActionsNational Brands and Local Search: Using Insights to Drive Actions
National Brands and Local Search: Using Insights to Drive Actions
 
Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)Local Digital Marketing 2.0 (With Lasers)
Local Digital Marketing 2.0 (With Lasers)
 
Local SEO and Search in 2013
Local SEO and Search in 2013Local SEO and Search in 2013
Local SEO and Search in 2013
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0
 
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptxGodigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
Godigital Academy - Introduction to Advanced Digital Marketing Course (4).pptx
 
Ready, Set...Search
Ready, Set...SearchReady, Set...Search
Ready, Set...Search
 
Harness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your BusinessHarness the Potential of Local Search for Your Business
Harness the Potential of Local Search for Your Business
 
Local Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023 - Must-Know and Must-Do TacticsLocal Search in 2023 - Must-Know and Must-Do Tactics
Local Search in 2023 - Must-Know and Must-Do Tactics
 
Local Search in 2023: Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do TacticsLocal Search in 2023: Must-Know and Must-Do Tactics
Local Search in 2023: Must-Know and Must-Do Tactics
 
SEO in 2016 - Three Mega Trends
SEO in 2016 - Three Mega TrendsSEO in 2016 - Three Mega Trends
SEO in 2016 - Three Mega Trends
 
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning CatalystIntroduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
 
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017
 
Local Search - SES London 2011
Local Search - SES London 2011Local Search - SES London 2011
Local Search - SES London 2011
 
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
 
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015
 
Social Media and Local SEO
Social Media and Local SEOSocial Media and Local SEO
Social Media and Local SEO
 
SEO - What is it?
SEO - What is it?SEO - What is it?
SEO - What is it?
 

Recently uploaded

zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 

Recently uploaded (20)

zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 

Local seo)the importance of local search liang chen

  • 1. Local SEO: the importance of local search The landscape of local search: make sure you can be found
  • 2. Before it all began… What percentage of your daily queries have local intent? Where is the nearest petrol station?
  • 3. Before it all began… What percentage of your daily queries have local intent? Where is the nearest pie shop?
  • 4. Before it all began… What percentage of your daily queries have local intent? Where is the nearest cinema that is showing Despicable Me 2?
  • 5. Before it all began… How did local businesses advertise themselves before the internet?
  • 6. What does the search landscape look like now? Percentage of search queries that have local intent: • Google: 20% of desktop queries were related to location. (2010) • Microsoft: 53% Of Mobile Searches Have Local Intent (2010) • Chitika: says that 36% of search query volume coming from iOS devices has a local intent. 28% of Android search traffic carries a local intent. (2012) https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics http://searchengineland.com/more-local-searches-coming-from-ios-than-android-study-119465
  • 7. What does the search landscape look like now? Mobile overtakes desktop. Mobile will generate 25% of all Google’s paid search clicks in the US by the end of 2012. - Marin Software http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/
  • 8.
  • 9. Google Algorithm Updates • More locally relevant predictions in YouTube. [project codename “Suggest”] We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries. - 2/27/12 For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India].
  • 10. Google Statements • Improvements to ranking for local search results. [launch codename “Venice”] This update improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. - 2/27/12
  • 11. Google Statements • Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user. - 2/27/12 IP address? Signed In users(browser, Google+ and mobile)? Google Server locations?
  • 12. How to rank locally? On-site Social media Local websites Reviews Local Citations
  • 13. How to rank locally Content Physical address Postcode Phone number Geo information (latitude and longtitude) Landmarks Placeholders Page Title Meta Description Header Content Authorship Structured Data Geositemap (XML and Keyhole Markup Language) Image On-site
  • 14. How to rank locally Social Media Twitter Facebook FourSquareGoogle+ LinkedIn
  • 16. How to rank locally Specialised Business Directories – Toptable, etc. Business Listings and Reviews
  • 17. How to rank locally Local Citations Citations are mentions without links. Other websites mention your business name and address without providing a hyperlink. Risk free and future proof.
  • 18. Google, Local Google Place for Business vs Google+ Local
  • 19. Google, Local Google+ Local – Richer Content, Socially engaging, demanding
  • 20. Google, Local Who’s the winner? http://www.google.co.uk/#output=search&sclient=psy-ab&q=Taylor's+Restaurant+devon&oq=Taylor's+Restaurant+devon&gs_l=hp.3..0i22i30l2.975477.978833.0.979024.7.7.0.0.0.0.97.505.7.7.0....0.0..1c.1.20.psy- ab.ipMkJK0H2_I&pbx=1&bav=on.2,or.r_qf.&bvm=bv.49784469%2Cd.ZWU%2Cpv.xjs.s.en_US.MpiVkF51mpA.O&fp=79a2a23189da394e&biw=1920&bih=955
  • 21. Google, Local Local intent query - SERP domination
  • 22. Google, Local New Map – New Opportunities
  • 23. Google, Local New Map – New Opportunities
  • 24. So Lo Mo Social Local and Mobile are intertwined and inseparable. Bing is to power Siri in iOS7 iOS took 13% market share whilst Samsung took 30% in the last quarter