The document provides data on mobile app usage and popularity. It shows statistics on the number of downloads of various apps on iOS, Android, and total across both platforms. It also breaks out statistics excluding Facebook. Additional charts and data show the primary data sources for various location and business directory apps, and how users can update business listings on different platforms and apps.

1. Fixing Business Data in Mobile Apps

2. Most Popular Apps - iOS
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
Source: XYOLogic.com

3. Most Popular Apps - Android
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Source: XYOLogic.com

4. Most Popular Apps - Total
200,000,000
150,000,000
100,000,000
50,000,000
0
Source: XYOLogic.com

5. Most Popular Apps (No Facebook) - iOS
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

6. Most Popular Apps (No Facebook) - Android
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

7. Most Popular Apps (No Facebook) - Total
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

8. Facebook App Downloads vs OS Activations
500,000,000
450,000,000
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
-
Android iOS 5&6 Facebook

9. Primary Data Source (% of Total Downloads)
80.00%
Excludes native OS apps
(Google & Apple Maps/Siri)
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing

10. Primary Data Source (% of Total Downloads)
60.00%
Excludes native OS apps
(Google & Apple Maps/Siri)
50.00%
Excludes Facebook
40.00%
30.00%
20.00%
10.00%
0.00%
Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing

11. Local & Mobile Overlap
http://www.davidmihm.com/blog/seo-industry/local-search-ecosystem-2012/

12. Google
Data seeded by
Also Important:
15,400,000 Downloads / 480,000,000 Users
Fix & Improve data permanently at
Google+ Local, Google+ & Mapmaker

13. Apple/Siri
Data seeded by
342,000,000 on iOS5 or iOS 6
No way to claim listings at this time.
Report a problem in app and
fix/expand information on Yelp.com

14. Facebook
Data seeded by
77,800,000/131,000,000 Downloads
Fix & Improve data permanently at
facebook.com

15. Yelp
Data seeded by
Data updated by
7,620,000/8,840,000 Downloads
Fix & Improve data permanently at
yelp.com

16. Foursquare
Data seeded by
Data updated by
5,140,000/6,450,000 Downloads
Fix & Improve data permanently at
foursquare.com
Tip: Claim your business instantly for $1

17. Instagram
#tag Data seeded by
40,500,000/26,700,000 Downloads
Fix & Improve data permanently at
foursquare.com

18. YP Mobile
Data seeded by
3,460,000/10,100,000 Downloads
Update information permanently within
app and claim listing at yellowpages.com

19. YellowPages
Data seeded by
Business Data enhanced by
Data updated by
3,430,000/681,000 Downloads
Fix & Improve data permanently at
yellowpages.com.

20. W&Y Pages
Data seeded by
Business Data enhanced by
Data updated by
731,000/2,340,000 Downloads
Fix & Improve data permanently at
yellowpages.com.

21. AirYell
Data seeded by
Business Data enhanced by
Data updated by
275,000/UA Downloads
Fix & Improve data permanently at
yellowpages.com.

22. Munch
Data seeded by
Data updated by
109,000/UA Downloads
No way to claim listings at this time
but can report problems at
avantar.us.

23. Urbanspoon
Data seeded by
11,000,000/2,200,000 Downloads
Fix & Improve data permanently at
urbanspoon.com.

24. CitySearch
Data seeded by
Data updated by
869,000/50,600 Downloads
Report problems within app and claim
listings to fix permanently at
Citysearch.com

25. Where
Data seeded by
3,170,000/4,400,000 Downloads
No way to claim or update listings at
this time.

26. Bing
Data seeded by
9,770,000/571,000 Downloads
Fix & Improve data permanently at
bing.com.

27. Yahoo!
Data seeded by
5,260,000/1,820,000 Downloads
Fix & Improve data permanently at
local.yahoo.com.

28. AroundMe
Data seeded by
5,870,000/715,000 Downloads
Business Data enhanced by
No way to claim listings at this time
but can report problems within app.

29. SuperPages
Data seeded by
Data updated by
587,000/378,000 Downloads
Fix & Improve data permanently at
superpages.com.

30. Poynt
Data powered by
UA/6,190,000 Downloads
Fix & Improve data permanently at
superpages.com.

31. YellowBook
Data seeded by
Data updated by
474,000/5,070,000 Downloads
Fix & Improve data permanently at
yellowbook.com.

32. WhitePages
Data seeded by
Data updated by
2,530,000/445,000 Downloads
No way to claim listings at this time
but can report problems within app.

33. Mapquest
Data seeded by
Data updated by
4,280,000/1,770,000 Downloads
Fix & Improve data permanently at
mapquest.com.
Tip: Verify your business instantly by phone or credit card

34. TeleNav
Data seeded by
UA/4,990,000 Downloads
No way to claim or update listings at
this time.

35. TomTom/Sygic
Business Data seeded by
Business Data enhanced by
162,000/1,950,000 Downloads
Focus on Facebook & Foursqaure.
Claiming business listings unavailable
in the US & Canada (for now).

36. MotionX
Data seeded by
1,328,000/UA Downloads
Fix & Improve data permanently at
bing.com.

37. WisePilot
Data seeded by
UA/318,000 Downloads
No way to claim or update listings at
this time.

38. CoPilot
Data seeded by
Data updated by
35,000/103,000 Downloads
Fix & Improve data permanently at
http://www.copilotlive.com/us/map/Ma
pUpDate.asp.

39. FastFood
Data seeded by
1,890,000/54,800 Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.

40. NearMe
Data seeded by
132,000/UA Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.
Also look into claiming your listings at
http://www.getnearme.com/info/me
rchants

41. Around Town
Data seeded by
54,000/UA Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.

42. LocalScope
Data seeded by
29,000/UA Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

43. WhereTo?
Data seeded by
Data updated by
< 500 / < 500 Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

44. MyLocal
Data seeded by
Data updated by
< 500 Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

45. TellMeWhere
Data seeded by
Data heavily influenced by
139,000/29,000 Downloads
Fix & Improve data permanently at
tellmewhere.com.

46. iWant
Data seeded by
1,400,000/UA Downloads
No way to claim or update listings at
this time.

47. Dex
Data seeded by
575,000/124,000 Downloads
No way to claim or update listings at
this time.

48. Localicious
Data seeded by
Business Data enhanced by
Data updated by
UA/494,000 Downloads
No way to claim listings at this time
but can report problems within app.

49. Ziplocal
Data seeded by
94,000/19,600 Downloads
Report problems within app and claim
listings to fix permanently at
Citysearch.com

50. WhereToEat
Data seeded by
Data updated by
74,000/37,600 Downloads
Report problems within app by
emailing
support@ondemandworld.com

51. WhereToGo
Data seeded by
Data updated by
27,000/2,200 Downloads
Report problems within app by
emailing
support@ondemandworld.com

52. 1601 Sherman Ave, 3rd Floor
Evanston, IL 60201
Phone: 800.260.3380
Thank You
Adam Dorfman
adorfman@simpartners.com
www.simpartners.com
Google+ Direct: +Simpartners www.simpartners.com/velocity