This document discusses challenges that large, multi-location brands face in implementing local marketing campaigns at scale. It provides a case study of a national healthcare brand with hundreds of locations implementing a paid search and organic search solution using Kenshoo Local to create location-specific campaigns and landing pages. It also discusses how the introduction of Facebook Graph Search requires national brands to take a more local approach on Facebook by creating individual pages for each location to be discoverable in local searches. The case study results show a decrease in cost per lead and an increase in lead volume from the holistic local strategy across search and social media.