1.
SOCIAL MEDIA PANELSOCIAL MEDIA PANEL
May 8, 2013May 8, 2013

2.
Topics and PresentersTopics and Presenters
1. Listening (Ky Ekinci)1. Listening (Ky Ekinci)
2. Content Creation (Connie Rice)2. Content Creation (Connie Rice)
3. Sharing Content (Cindy Dalecki)3. Sharing Content (Cindy Dalecki)
4. Geo Location (Mark Woods)4. Geo Location (Mark Woods)

3.
LISTENINGLISTENING
by Ky Ekinciby Ky Ekinci
on twitteron twitter
@KyEkinci@KyEkinci

4.
My 3 Favorite ToolsMy 3 Favorite Tools
For ListeningFor Listening

5.
Twitter SearchTwitter Search
atat search.twitter.comsearch.twitter.com

6.
Google AlertsGoogle Alerts
atat google.com/alertsgoogle.com/alerts

7.
HashtagsHashtags
A hashtag is a word or a phrase prefixedA hashtag is a word or a phrase prefixed
with thewith the ## symbolsymbol –– which is a form ofwhich is a form of
metadata tag (online keyword).metadata tag (online keyword).
Hashtags provide means for groupingHashtags provide means for grouping
keywords for emphasis and easier search.keywords for emphasis and easier search.
Most commonly used in twitter, instagram,Most commonly used in twitter, instagram,
and googleand google--plus. Hashtags are also comingplus. Hashtags are also coming
soon to facebook.soon to facebook.

8.
CONTENT CREATIONCONTENT CREATION
by Connie Riceby Connie Rice
on twitteron twitter
@DaytonaFood@DaytonaFood

9.
Produce original, interesting content that isProduce original, interesting content that is
sharable with your audience.sharable with your audience.
This can include blog posts, links to webThis can include blog posts, links to web
pages, photographs, or video.pages, photographs, or video.

10.
Everyone suffers from ADD on the web.Everyone suffers from ADD on the web.
Use attention grabbing writing structure suchUse attention grabbing writing structure such
as lists, bullet points, and short paragraphs.as lists, bullet points, and short paragraphs.

11.
Educational Marketing!Educational Marketing!
Teach your audience something new orTeach your audience something new or
helpful in a way that relates to your producthelpful in a way that relates to your product
or service.or service.

12.
Grab the attention of the search engines withGrab the attention of the search engines with
specific key words and phrases in your textspecific key words and phrases in your text
(but don(but don’’t overdo it!) and do not duplicatet overdo it!) and do not duplicate
from other sources.from other sources.

13.
Respect copyrights!Respect copyrights!
Copying content is not just unprofessional butCopying content is not just unprofessional but
it is also search engine unfriendly.it is also search engine unfriendly.
Certainly it could also get youCertainly it could also get you
in legal trouble.in legal trouble.

14.
SHARING CONTENTSHARING CONTENT
by Cindy Daleckiby Cindy Dalecki
on twitteron twitter
@CindyDalecki@CindyDalecki

15.
Interacting and SharingInteracting and Sharing
Interacting and Sharing Content on Your Social NetworksInteracting and Sharing Content on Your Social Networks

16.
It takes more thanIt takes more than
just posting and tweetingjust posting and tweeting
TALK TO PEOPLE. NOT AT THEM.TALK TO PEOPLE. NOT AT THEM.
Respond to comments,
positive or negative.
Do not ignore your
followers.
"Speak" normally. The
more normal you sound,
the more interaction
you'll receive.
Share content from
other people & pages.

17.
When to Share?When to Share?
Consider the time of the day,Consider the time of the day,
and the day of the week when posting.and the day of the week when posting.

18.
Finance Companies: Banks close on Sundays, this
doesn't mean you should ignore your fans on this
day. 4% of finance posts are on Sunday, interaction
rates are 29% higher.
Restaurants: Though interaction rates are 19%
higher than on weekdays, only 18% of posts occur
on the weekends.
Nonprofits: Interaction rates are 14% higher on
Saturday and Sundays, though weekends are the
least utilized days of the week.
When to Share?When to Share?
Consider the time of the day,Consider the time of the day,
and the day of the week when posting.and the day of the week when posting.

19.
Social Media Timing FactsSocial Media Timing Facts

20.
Where to Share?Where to Share?

21.
How to Share?How to Share?
Overwhelmed? There are tools to helpOverwhelmed? There are tools to help……
Scheduling tools are available -
Hootsuite, TweetDeck, SocialOomph,
Buffer, SocialFlow
Outsourcing (my favorite)!
Median pay for an in-house
social media manager is
$45K-$55K

22.
Determine ObjectivesDetermine Objectives
THAT IS YOUR BUSINESS OBJECTIVESTHAT IS YOUR BUSINESS OBJECTIVES
• Increase Brand Awareness
• Feedback on Products or Services Before Launch
• Reduce Customer Service Operational Costs
• Provide More Information on
your products or services to Future Clients
• Capitalize on Real Time Events
• Better Understand Your
Competition's Landscape
• Crisis Management

23.
GEO LOCATIONGEO LOCATION
by Mark Woodsby Mark Woods
on twitteron twitter
@TikiTender@TikiTender

24.
LeveragingLeveraging
GeoGeo--Location ServicesLocation Services
(aka Free Advertising)(aka Free Advertising)
•• Harness your customers' desire to tellHarness your customers' desire to tell
their friends what they are doing, showtheir friends what they are doing, show
their friends what they are doing, andtheir friends what they are doing, and
inform their friends where they areinform their friends where they are
doing it.doing it.
•• Every time someone checks into yourEvery time someone checks into your
business, they are advertising yourbusiness, they are advertising your
business.business.

25.
FourSquareFourSquare
Foursquare encourages users to checkFoursquare encourages users to check--in at locations inin at locations in
return for virtual badges and points.return for virtual badges and points.
It works across many mobile devices and businesses canIt works across many mobile devices and businesses can
offer rewards of their own, currently for free.offer rewards of their own, currently for free.
It helps users keep up with friends, discover whatIt helps users keep up with friends, discover what’’ss
nearby, save money and unlock deals.nearby, save money and unlock deals.
Cross networkCross network! Interacts with Twitter,! Interacts with Twitter,
Facebook, Instagram, and others.Facebook, Instagram, and others.
Foursquare is heavily crowdFoursquare is heavily crowd--sourced. Claimed your venue?sourced. Claimed your venue?

26.
Google PlacesGoogle Places
Google Places helps users discover nearby places.Google Places helps users discover nearby places.
Quickly search for Restaurants, Cafes, Bars and otherQuickly search for Restaurants, Cafes, Bars and other
places, while on the go.places, while on the go.
Google Places also makes it easy to quickly rate the placesGoogle Places also makes it easy to quickly rate the places
visited.visited.
By rating places users get placeBy rating places users get place
recommendations based on the placesrecommendations based on the places
they like and recommendations fromthey like and recommendations from
their friends.their friends.

27.
Facebook PlacesFacebook Places
Facebook's Places feature lets users share theirFacebook's Places feature lets users share their
whereabouts with their entire network.whereabouts with their entire network.
Places can be tagged in photos and status updates.Places can be tagged in photos and status updates.
By searching for nearby places, users can see reviews andBy searching for nearby places, users can see reviews and
recommendations by their friends.recommendations by their friends.
Facebook is heavily crowdFacebook is heavily crowd--sourced.sourced.
Make sure people are sharing theMake sure people are sharing the
information you want them to share.information you want them to share.

28.
Yelp!Yelp!
A mobile yellow pages with reviews and offers.A mobile yellow pages with reviews and offers.
Search for places to eat, shop, drink, relax and play thenSearch for places to eat, shop, drink, relax and play then
read reviews from an active community of locals in theread reviews from an active community of locals in the
know.know.
In addition to this you can also engageIn addition to this you can also engage
with customers privately and publiclywith customers privately and publicly
within the application.within the application.
Are you listening?Are you listening?

29.
InstagramInstagram
Wait a minute, Instagram is just for sharing photos. Right?Wait a minute, Instagram is just for sharing photos. Right?
Instagram has a geoInstagram has a geo--tagging feature. Users not only sharetagging feature. Users not only share
what they are seeing, but where they are seeing it.what they are seeing, but where they are seeing it.
Businesses & events should encourage the use of hashtagsBusinesses & events should encourage the use of hashtags
for promotion.for promotion.
BeBe creative!creative!
Mon Petit Chou Spa & Salon in St. Augustine hasMon Petit Chou Spa & Salon in St. Augustine has
a note next to the mirror in the powder rooma note next to the mirror in the powder room
that saysthat says ““Hello Beautiful! Instagram Opp!Hello Beautiful! Instagram Opp!
#monpetitpowderroom#monpetitpowderroom””..

30.
Q & AQ & A

31.
Thank you for attending theThank you for attending the
SOCIAL MEDIA PANELSOCIAL MEDIA PANEL
May 8, 2013May 8, 2013