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Similar to SearchHou - Facebook Targeting, Chat Bots and Lead Generation
SearchHou - Facebook Targeting, Chat Bots and Lead Generation
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- 2. UTILIZING FACEBOOK TO TARGETA NICHE & GENERATE LEADS #SEARCHHO U @SHELLYFAG IN
- 3. FACEBOOK’S DATA POWERED OPTIMIZATIONALGORITHM One of the world’s most powerful AI engines Algorithm is hungry and it craves your data #SEARCHHO U @SHELLYFAG IN
- 4. DON’T BE INTIMIDATED! •Zero in on your highest value customers or clients by taping into Custom Audiences • The Revolutionary NEW Custom Audience Feature • How to lower your CPL and Increase #SEARCHHO U @SHELLYFAG IN
- 5. THE FB CUSTOM AUDIENCE •Introduced in 2012 • Great at keeping you connected to your existing audience • Facebook became great at analyzing your Custom Audience #SEARCHHO U @SHELLYFAG IN
- 6. FACEBOOK AUDIENCE TYPES 1. THESAVED AUDIENCE 2.THE CUSTOM AUDIENCE 3.THE LOOKALIKE AUDIENCE #SEARCHHO U @SHELLYFAG IN
- 7. THE FACEBOOK CUSTOMAUDIENCE CUSTOMER DATA FACEBOO K USERS CUSTO M AUDIEN CE #SEARCHHO@SHELLYFAG
- 8. THE MIGHTY FBPIXEL GET IT INSTALLED!! #SEARCHHO U @SHELLYFAG IN
- 9. #SEARCHHO@SHELLYFAGI WHAT IS APIXEL? CODE INSERTED INTO THE SOURCE CODE OF YOUR WEBSITE ALLOWS FB TO STUDY & LEARN ABOUT YOUR TRAFFIC TO BETTER OPTIMIZE YOUR CAMPAIGNS AND GET YOU MORE CONVERSIONS
- 10. REMARKETING DROPS A COOKIE INTO THEBROWSERS OF VISITORS TO ENABLE REMARKETING CAMPAIGNS #SEARCHHO@SHELLYFAGI
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- 12. AWESOME FREE TOOLALERT! #SEARCHHO U @SHELLYFAG IN
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- 14. CHROME FB PIXELHELPER #SEARCHHO@SHELLYFAG
- 15. CHROME FB PIXELHELPER #SEARCHHO@SHELLYFAG
- 16. PIXEL SEASONING NEW PIXELSNEED TIME TO COLLECT DATA AND LEARN ABOUT YOUR AUDIENCE NEW PIXEL? #SEARCHHO@SHELLYFAGI
- 17. CUSTOM AUDIENCE SETUP AccessibleVia Ads Manager Or Your Pixel’s Event Manager #SEARCHHO@SHELLYFAG
- 18. THE LOOKALIKE AUDIENCE WHEREALL THE REAL MAGIC HAPPENS #SEARCHHO U @SHELLYFAG IN
- 19. THE SEED AUDIENCE Seedaudiences must contain at least 100 people from a single country, ideally between 1,000 and 50,000. The more people in your source audience, the more people Facebook can find who look like them. #SEARCHHO U @SHELLYFAG IN
- 20. 20 POWER OF THECUSTOM AUDIENCE HOW TO FIND YOUR BRAND’S BIGGEST ADVOCATES #SEARCHHO U @SHELLYFAG IN
- 21. LIFETIME VALUE CUSTOMAUDIENCE - LTV #SEARCHHO U @SHELLYFAG IN
- 22. 22LTV AUDIENCE • SegmentYour Customer List • Identify your Best Customers, Assign Value 1-5 • Export to a CSV File • Create a LTV Custom Audience From File #SEARCHHO U @SHELLYFAG IN
- 23. TOP OF FUNNELTACTIC USED TO SEGMENT POTENTIAL INTERESTED LEADS FACEBOOK TARGETING FREE FOR ALL SELECT NO INTEREST OR BEHAVIORAL TARGETING WITH IN YOUR LOCATION OR AGE DEMOGRAPHIC 23 FB AD CARPET BOMBING FOR LOCAL ADS #SEARCHHO U @SHELLYFAG IN
- 24. HIGH CPM/CPA PROBLEMS? TOPOF FUNNEL TACTIC USED TO SEGMENT POTENTIAL INTERESTED LEADS FACEBOOK TARGETING FREE FOR ALL SELECT NO INTEREST OR BEHAVIORAL TARGETING WITH IN YOUR LOCATION OR AGE DEMOGRAPHIC 24 FB AD CARPET BOMBING FOR LOCAL ADS #SEARCHHO@SHELLYFAG
- 25. VIDEO OR ENGAGEMENT AD 25 FB ADCARPET BOMBING FOR LOCAL ADS CREATE CUSTOM AUDIENCE RETARGET WITH NEW AD KILLER INCENTIVE AD #SEARCHHO@SHELLYFAG
- 26. 26 FB AD CARPETBOMBING FOR LOCAL ADS • Try using a combination of both video and image ads • Keep Videos short 20-30 seconds • Have Clear CTA’s on each ad • Copy should have both emotional and rational benefits #SEARCHHO U @SHELLYFAG IN
- 27. GIVE ALGORITHM ACHANCE TO OPTIMIZE ITSELF RELAX!!!! ADSET NEEDS A MINIMUM OF 50 CONVERSIONS PER WEEK BEFORE ALGORITHM TO#SEARCHHO@SHELLYFAGI
- 28. FACEBOOK LEAD GENAD #SEARCHHO@SHELLYFAG
- 29. FACEBOOK LEAD GENFORM #SEARCHHO@SHELLYFAG
- 30. FACEBOOK LEAD GENAD • Email List Signups, Quote Requests, Free Downloads • Must Create ads in Power Editor (Access via Chrome Browser) • Privacy Policy Must be on Website • When Building Out Forms, Less (Fields) is More • Utilize the option to add a Context Card to your Ad #SEARCHHO U @SHELLYFAG IN
- 31. LEAD GEN CONTEXTCARD #SEARCHHO U @SHELLYFAG IN
- 32. LEAD GEN ADTIPS Coupons & incentives work well to convince your lead to share their information Remember, this replaces your Landing Page, so treat your ad copy like a landing page Utilize A/B testing and experiment with forms to find the format that gives you the lowest cost per lead #SEARCHHO U @SHELLYFAG IN
- 33. FACEBOOK LEAD GENAD Facebook’s native lead ads outperformed link ads driving to the website, increasing conversion and resulting in a 4x lower CPL. LAND ROVER #SEARCHHO U @SHELLYFAG IN
- 34. FACEBOOK LEAD GENAD Sona MedSpa created Lead Ads with magnets of Free Consultations and other special deals. They saw a 2X increase in leads over a traditional link campaign and a 66% Decrease in their CPL. Sona MedSpa#SEARCHHO U @SHELLYFAG IN
- 35. SEND YOUR LEADSTO CRM #SEARCHHO@SHELLYFAG
- 36. URL CUSTOM AUDIENCES#1 Create Audience Segments from UTM Parameters #SEARCHHO U @SHELLYFAG IN
- 37. URL CUSTOM AUDIENCES#1 Create Audience Segments from UTM Parameters #SEARCHHO@SHELLYFAG
- 38. CUSTOM AUDIENCE #2 PerformedSite Search #SEARCHHO U @SHELLYFAG IN
- 39. CUSTOM AUDIENCE #2 PerformedSite Search #SEARCHHO U @SHELLYFAG IN
- 40. CUSTOM AUDIENCE #2 PerformedSite Search #SEARCHHO@SHELLYFAG
- 41. CUSTOM AUDIENCE #3 PricingPage Targeting Other Interested Pages “Our Process” or “How we Work” #SEARCHHO@SHELLYFAG
- 42. EXCLUSIONS VISITORS WHOM ALREADY CONVERTED (EXCLUDEHITS TO PURCHASE THANK YOU PAGE)JOB SEARCHERS (VISITED FROM A JOB POSTING OR VISITED YOUR CAREERS OR JOB LISTING PAGES) #SEARCHHO U @SHELLYFAG IN
- 43. Funnel Building for AutomatingLead Generation #PUBCO@SHELLYFAG
- 44. WHAT IS ASALES FUNNEL? #SEARCHHO@SHELLYFAGI
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- 47. FACEBOOK ANALYTICS FB Pixelis installed correctly Conversion/Goal Tracking is Setup Create an Event Source Group #SEARCHHO@SHELLYFAGI
- 48. FACEBOOK EVENT SOURCEGROUP Website Pixel Applications FB Page Offline Events #SEARCHHO@SHELLYFAGI
- 49. TOP OF FUNNEL DriveAwareness Cold Traffic Build Interest #SEARCHHO@SHELLYFAGI
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- 51. ORGANIC TOP OF FUNNEL BlogPosts Tutorials Webinars #SEARCHHO@SHELLYFAGI
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- 53. ORGANIC TOP OF FUNNEL PixelMe #SEARCHHO@SHELLYFAGI
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- 55. MIDDLE OF FUNNEL DriveAwareness Build Interest Build Authority Pitch #SEARCHHO@SHELLYFAGI
- 56. PAID MIDDLE OFFUNNEL Webinar Funnel #SEARCHHO@SHELLYFAGI
- 57. BOTTOM OF FUNNEL DriveAwareness Build Interest Build Authority SALE Pitch #SEARCHHO@SHELLYFAGI
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- 59. ATTENTION GRABBING ADS Ads byAdZombies #SEARCHHO@SHELLYFAGI
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- 65. BOT KEYWORD SEQUENCE Click “GetStarted”Type in “SearchHou”Download Slides #SEARCHHO@SHELLYFAGI
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- 69. LEADS FOR APENNY? Post Engagement Campaign Publish an Organic Video Post to your Pa #SEARCHHO@SHELLYFAGI
- 70. LEADS FOR APENNY? #SEARCHHO@SHELLYFAGI
- 71. LEADS FOR APENNY? #SEARCHHO@SHELLYFAGI
- 72. LEADS FOR APENNY? #SEARCHHO@SHELLYFAGI
- 73. LEADS FOR APENNY? #SEARCHHO@SHELLYFAGI
- 74. COMMON MISTAKE #1 torun the same ads to users who have already co #SEARCHHO@SHELLYFAGI
- 75. COMMON MISTAKE #1 torun the same ads to users who have already co Email & Client List Exclusion #SEARCHHO@SHELLYFAGI
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Editor's Notes
- #23 AUDIENCE QUALITY IS MORE IMPORTANT THAN AUDIENCE SIZE
- #25 REMOVE HYPER TARGETING TO A SMALL AUDIENCE AND GIVE FB SOME REACH VIDEOS WORK REALLY GREAT FOR THIS STRATEGY. REMARKET TO THOSE THAT WATCH 75% OR MORE OF YOUR VIDEO
- #26 Create a CA of 75% + video views TARGET BOMB (laser guided missiles) with massive offers to bring the desired results to the local business. This can be any number of ad types and go to all types of landers – click to call, get coupon, obtain free estimate, etc… The final lander and offer is key to get some good response rates. VIDEOS WORK REALLY GREAT FOR THIS STRATEGY. REMARKET TO THOSE THAT WATCH 75% OR MORE OF YOUR VIDEO
- #27 LONGFORM STORYTELLING PERFORMS VERY WELL If the storytelling in the ad hits the proper audience, magic happens. Relevancy scores are high, CTR's are strong, conversion rates are great, and leads are generated. Use VERBALIZATION when writing your headlines. Verbalization increases a headline’s IMPACT on readers. It naturally uses action and drama to pull readers in. A bored reader doesn’t engage in your content. Here is a sale headline with VERBALIZATION: Get 25% off now.
- #45 A sales or marketing funnel is simply a map of the journey your customers take from start to finish. Once you identify your customer’s journey, can start to develop a plan to guide your customers through. Not all sales funnels will look the same so it’s important for you to analyze what strategies are currently working well and what isn’t for your businesses. One of my favorite new tools to visualize my clients funnels is Facebook Analytics.
- #49 Creating an Event Source Group is super simple. Visit FB Analytics and it will ask you which data you would like to view or “Create an Event Source Group” then simply link together your sources for that specific property.
- #50 In top of your funnel, you are marketing to a cold audience. These are people that are not familiar with your brand. Trying to sell immediately to a cold audience rarely works and is costly.
- #51 A big mistake some marketers make is immediately running conversion ads to a cold audience. This rarely works and when it does, it’s a very expensive lead. These marketers or business owners burn through their ad budgets with very little to show for it. These types of ads are much more effective lower in your funnel.
- #52 I
- #53 The goal with top of funnel organic is to capture their email address so you can start them into your funnel. A good way to do that is to offer something for free. Sample chapter of your book, a free guide, etc…. Get creative, make it enticing.
- #54 If you practice content marketing, you should be using Pixel me. It embeds a pixel into any link. Publishing on third party sites, like Medium for example you can add anyone who clicks on a link to your article into a Custom Audience available for retargeting.
- #55 Make sure staff is available to be on at all times Make sure chat operators speak & write English well Make sure the operators are skilled at customer service If you don’t have on-site staff that can handle that, hire a third party specialist. I recommend Professional Chats.
- #56 This is the time to really focus on building trust by showing authority.
- #58 In top of your funnel, you are marketing to a cold audience. These are people that are not familiar with your brand. Trying to sell immediately to a cold audience rarely works and is costly.
- #61 Setup Custom Audiences for each major step in your funnel. Custom content and ads to speak to the person in that specific phase.
- #62 Active Campaign is one of my favorite resources. It started as email software but now has become a powerhouse in my toolbox. Besides Email, it has CRM capabilities and my favorite - Email Automation allowing you to build out email sequences. Your sequences can be simple, or as highly complex as you need them to be.
- #64 It doesn’t get anymore automated than utilizing a chat bot.
- #75 If you are running an abandon cart campaign, make sure you also EXCLUDE those who already purchased the item. Remember when I told you to make sure you create a CA for every phase in your funnel? Make sure when running ads, you exclude the Custom Audiences that come after each step to prevent showing users the same ad they already converted on.
- #76 Email List Exclusion – Setup this up to be automated. If you are running ads to grow your subscriber list, make sure to exclude your current email list.