+ 55%          discount
                                                                                      for Regional
                                                                                      Operators!
                                                                            Contact us to learn about
                                                                                    special prices for
                                                                              Aggregators & Service
                                                                                         Providers




 A South Cone Focused
 Version From the
                                         November 8, 2010
 Successful Series                       Pestana São Paulo Hotel • São Paulo, SP - Brazil




    The One Event in Which You Can Witness and Take Part in Focused,
    Deep and Strategic Discussions about the Value Added Services and
    Applications Market in Latin America                                       Event Languages:

                                                                                    Portuguese
                                                                                    Spanish
 Hear from Operators from: Brazil, Argentina, Chile, Uruguay & Paraguay


www.mobilevasforum.com


Produced by:                            Media Partner:
Agenda – November 8

8:30 Registration                                                                                             11:15 SDP as an Alternative for Operators to the Handsets Manufacturers’ Application Stores
                                                                                                                    • VAS ecosystem’s evolution
9:00 Official Event Opening                                                                                          • SDP as a complement to application developers
                                                                                                                    • SDP and the social networks
                                                                                                                    • Is it convenient to bet in a standard or to modify the ecosystem?
9:05 Chairperson’s Opening Remarks
                                                                                                                    Gerardo Kiedanski
     Marceli Passoni
                                                                                                                    VAS Director
     Analyst for Latin America
                                                                                                                    ANTEL URUGUAY
     INFORMA TELECOMS & MEDIA

                                                                                                                                                   MOBILE INTERNET
9:15 The Evolution of Value Added Services Utilization in Latin America
     • VAS incomes evolution for the mobile operators in the region                                           11:45 Addressing and Analyzing the VAS Services which Generate Utilizations and
     • Main trends in services utilization in Brazil, acknowledged throughout researches for MAVAM (Acision          Incomes on Mobile Internet
     Monitor for Mobile VAS)                                                                                         • Web hosting, Mail hosting, Housing, Antispam and Antivirus services: the peculiarities, numbers and results
       Messages (SMS, MMS, e-mail, instant messaging)                                                               – for operators and users – for using each kind of service
       Entertainment (music, ringtones, images, games, TV, videos)                                                  • Which is most important for each part
       Internet and broadband access                                                                                • Future perspectives
                                                                                                                     Maximo Zucchini
       Social networks
                                                                                                                     VAS Manager Core Network
       Payments and banking                                                                                         TELECOM PERSONAL PARAGUAY (awaiting final confirmation)
     • Comparing with other South American countries
     Eduardo Tude                                                                                             12:15 More Value and Loyalty on Internet Navigation Through the Mobile
     Presidente
     TELECO                                                                                                         • How to deliver more value to clients at the operator’s portal for them to increase navigation time and come
                                                                                                                    back to use the service more times
                                                                                                                    • The positive evolution on Telefonica Móviles Chile’s experience in exchanging the charging “per MB” to “per
                              APPLICATION STORES                                                                    hour” and “per type of application”
                                                                                                                    • How were the excesses on the network limited by offering flat rates
9:45 The Trend to Use Handsets Manufacturers Application Stores:                                                    • Quality versus price
     • The various business models for handsets manufacturers’ application stores                                   Osvaldo Gac
     • Relationship with the operators: how do they get to be part of the applications’ ecosystem?                  Content Product Manager
     • The developers ecosystem                                                                                     TELEFONICA MÓVILES CHILE
     • Handsets manufacturer’s application store case study
     Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com                                 12:45 LUNCH & NETWORKING

                                                                                                                                         VALUE ADDED SERVICES
10:15 The Challenge for the Operators: How to Make Their Own Application Stores Competitive?
      • Creating an application’s download channel                                                            14:30 DISCUSSION PANEL - SMS Peer-to-Peer: How to Boost the Market and Increase the
      • Operators as a smart-pipe: assuring survival on the VAS segment                                              Average Number of Sent Messages?
      • Relationship and business models with the manufacturers and developers                                       • Numbers in the region: Brazil has the worst average number of sent messages
      Denis Acatauassu Barreto                                                                                       • Best practices to expand the service in different Latin American countries
      VAS & Service Creation Marketing                                                                               • Price or culture: which is the main barrier that impedes the increase in sent messages?
      TIM BRASIL (awaiting final confirmation)                                                                         Guilherme Facchinetti
                                                                                                                     Gerente de Marketing Dados
                                                                                                                     VIVO BRASIL
10:45 COFFEE BREAK & NETWORKING
                                                                                                                     Maximo Zucchini
                                                                                                                     VAS Manager Core Network
                                                                                                                     TELECOM PERSONAL PARAGUAY (awaiting final confirmation)
HOW TO
15:10 Adapting the Mobile Financial Services to the Brazilian Reality
                                                                                                                                  REGISTER
                                                                                                                                                        PHONE:
      • Present situation and perspectives on offering mobile financial services in Brazil and Latin America                                             + 55 11 3017-6888
      • The regional differences: which services have the greatest potential in each part of the world
      • Brazilian market: focus on paying bills and purchasing items, other than transferring money                                                 FAX: + 55 11 3017-6919
       Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com
                                                                                                                                           E-MAIL: telecom@ibcbrasil.com.br
15:40 The Evolution of the Location Based Services: Location Based Advertising                                                                WEBSITE:
      • The business model: partnership between operator and announcer                                                                        www.mobilevasforum.com
      • The advantages and results achieved with a more focused advertising
      Gustavo Alvim
      Content & Applications Manager
      OI BRASIL (awaiting final confirmation)

16:10 COFFEE BREAK & NETWORKING                                                                                WHO SHOULD ATTEND?
                                                                                                               BY COMPANY PROFILE:
16:40 Has the Moment for Mobile Marketing Actually Arrived?
                                                                                                               Brazil and Latin American mobile operators, content providers,
      • The challenges brought by the privacy law on SMS
      • How to create a good opt-in practice and the best practices to approach this base                      content aggregators, messaging vendors, device manufacturers,
      • Sponsored services – how to take money from the “other” pocket                                         application developers, mobile marketing agencies, media companies
      Ignacio Nores                                                                                            and consultancies looking into doing business in the region.
      Marketing Director
      TELECOM PERSONAL ARGENTINA (invited)                                                                     BY FUNCTION:
                                                                                                               Chiefs, Heads, Directors and Managers of VAS, Marketing,
17:10 DISCUSSION PANEL - The Real Goal: Challenges and Opportunities to Increase ARPU
                                                                                                               Messaging, Data Services, Business Development, Application,
       Through VAS
                                                                                                               Content and Brand, Product, Operation, Strategic Planning,
       • The importance of VAS for operators’ revenues
                                                                                                               Technology, Research, Sales, Commercial.
       • How did 3G change the adoption of VAS
       • The types of VAS that bring the most revenue to the operators
       • The future of VAS: what can we expect?
       Gustavo Alvim
       Content & Applications Manager
                                                                                                              Sponsorship & Exhibition at the Mobile VAS & Applications
       OI BRASIL (awaiting final confirmation)
                                                                                                              There are numerous unique and creative sponsorship opportunities for you to ensure
       Guilherme Facchinetti
       Gerente de Marketing Dados                                                                             that you achieve the maximum ROI from your association with Mobile VAS &
       VIVO BRASIL                                                                                            Applications. Contact us to discuss your specific sponsorship objectives – sales,
                                                                                                              customer relationships, market research, brand building, channel support or media
17:50 Closing Address                                                                                         relations. We will tailor a package to meet your needs, so you can benefit from
                                                                                                              Informa’s proven record of high quality participants. Meet, network and get your brand
                                                                                                              in front of the most senior level decision makers from across the Latin American region.

 An event analysis report written by an                                                                       For more information, contact:
 Informa Telecoms & Media analyst for Latin America                                                           Raquel Freitas - Sponsorship & Exhibition Account Manager
 will be sent to all attendees after the event.                                                               Tel: + 55 (11) 3017-6833
                                                                                                              raquel.freitas@ibcbrasil.com.br
METHOD OF PAYMENT:
                                REGISTRATION FORM – MOBILE VAS & APPLICATIONS – CR0601810
                                                                                                                                                                                                                                                                                                       AMEX                   VISA                 MASTERCARD                       DINERS
Full Name:                                                                                                                                                                            Job Title:
Departament:                                                                                           E-mail Address:                                                                                                                                                                            Nº                                                                             Expiry date:

Approving Manager:                                                                                                                                                                    Job Title:                                                                                                  Cardholder’s name:
Company Name:
                                                                                                                                                                                                                                                                                                  Signature:
Nature of Company’s Business:
CUIT:
Business Address:
                                                                                                                                                                                                                                                                                                       International Bank Transfer (until September 10th , 2010)
ZIP Code:                                                                                              City:                                                                          State:
                                                                                                                                                                                                                                                                                                  HContact Miss Janina Calil - +55 11 3017 6853 or janina.calil@ibcbrasil.com.br
Direct Phone: (                 )                                                                      Fax: (          )                                                              Mobile Phone: (                    )                                                                        for Invoice and wire transfer details.
Contact name:                                                                                                                                                                         Job Title:

Number of Employes:                       01 - 99           100 - 199                    200 - 499                    500 - 999                    1000 - 1999                       2000 - 4999                        More than 5000
                                                                                                                                                                                                                                                                                                                                 BILLING INFORMATION:
   Yes, I would like to receive info on future events & services by all communication means.                                                                         In case you don’t want to receive info, please send an e-mail to cadastro@ibcbrasil.com.br
                                                                                                                                                                                                                                                                                                  Contact name:
                                                                                                                       GENERAL CONDITIONS                                                                                                                                                         Job Title:
                                                                                                                                                                                                                                                                                                  E-mail:
Date:                                                                                                                                                                                                                                                                                             Phone:                                                               Fax:
November 8, 2010
                                                                                                                                                                                                                  Special Operator Rates*                   Special Operator Rates*               Billing Address:
                                                                                                                                   Early Bird Discount                            Full Price
                                                                                                                                                                                                                 Early Bird Discount – until                      Full price –
Venue:                                                                                                                              until October, 8                           after October, 8
                                                                   Special Rates for Groups!                                                                                                                              October, 8                           After October, 8
Pestana São Paulo Hotel
Rua Tutóia, 77                                                                                                                         Total Investment                         Total Investment                         Total Investment                         Total Investment                City:
São Paulo - Brazil                                                                                                                                                                                                                                                                                State:                                                               ZIP CODE:
                                                                   Mobile VAS & Applications                                           R$ 1799,00                              R$ 1999,00                                    R$ 699,00                             R$ 899,00
The Informa Group plc, is presented in Brazil and
Latin America by the IBC and IIR brands. Planning
and Organization of the events in Brazil: IIR
Informa Seminários Ltda.                                *To be elegible for the Regional Operator Pass,you must be a company providing telecommunications services to an end consumer in Brazil or Latin America. Informa Group Latin America retains the right to not award the operator rate.
                                                                                                                                                                                                                                                                                                                                TERMS AND CONDITIONS:
                                                                                                                                                                                                                                                                                                  The inscription will be confirmed after the Organization receives your registration form
                                                                                                                                                                                                                                                                                                  completely filled out, signed and stamped.
            A       B       C       D        E      F   G      H        I     J      K        L       M                                                                                                                                                                                           CANCELATION AND SUBSTITUTION: Cancelation can be provided without charges 10 days
                                                                                                                                                                                                                                                                                                  beforethe event. After this date, a substitute is always welcome at no extra charge.
                                                                                                                                                                                                                                                                                                  Alternatively,we will make a prompt refund less service charge of US$ 300,00. Em todos
                                                                                                                                                                                                                                                                                                  os casos, solicitamos notify the Organization about any changes until 12pm from the day before
                                                                                                                                                                                                                                                                                                  the event. We regret that no refunds can be made to registered delegates who do not cancel their
                                                                                                                                                                                                                                                                                                  participation as described above and do not attend the event. All notifications must be received in
                                                                                                                                                                                                                                                                                                  writing by fax, e-mail or letter described on this form.
                                                                                                                                                                                              PLEASE SEND REGISTRATION FORM BY                                                                    CHANGES IN THE PROGRAM: Our commitment is to provide delegates with the opportunity to
                                                                                                                                                                                                                                                                                                  discuss issues, topics and cases of interest presented by experienced speakers. Eventual changes in the
                                                                                                                                                                                                                                                                                                  program may be necessary for reasons beyond the organization’s control. Should a speaker be unable
                                                                                                                                                                                                                                                                                                  to make a scheduled presentation, we will do everything possible to replace the absent professional by
                                                                                                                                                                                                                                                                                                  another who is able to address the same topic. This effort, however, is not a guarantee that there will be
                                                                                                                                                                                                            FAX: +55 11 3017-6853                                                                 a substitute speaker. By signing this document, I agree with the terms and conditions presented above.


                                                                                                                                                                                       OR E-MAIL TO telecom@ibcbrasil.com.br
                                                                                                                                                                                                                                                                                                                                                Place and Date
                                           Please fill in your label
                                                                                                                                                                                                           www.mobilevasforum.com
            Code                                                                      Located on the up right
                                                                                      side of your mailing label.
                                                                                                                                                                                                                                                                                                                                       Signature, position and Company stamp

Vas & applications

  • 1.
    + 55% discount for Regional Operators! Contact us to learn about special prices for Aggregators & Service Providers A South Cone Focused Version From the November 8, 2010 Successful Series Pestana São Paulo Hotel • São Paulo, SP - Brazil The One Event in Which You Can Witness and Take Part in Focused, Deep and Strategic Discussions about the Value Added Services and Applications Market in Latin America Event Languages: Portuguese Spanish Hear from Operators from: Brazil, Argentina, Chile, Uruguay & Paraguay www.mobilevasforum.com Produced by: Media Partner:
  • 2.
    Agenda – November8 8:30 Registration 11:15 SDP as an Alternative for Operators to the Handsets Manufacturers’ Application Stores • VAS ecosystem’s evolution 9:00 Official Event Opening • SDP as a complement to application developers • SDP and the social networks • Is it convenient to bet in a standard or to modify the ecosystem? 9:05 Chairperson’s Opening Remarks Gerardo Kiedanski Marceli Passoni VAS Director Analyst for Latin America ANTEL URUGUAY INFORMA TELECOMS & MEDIA MOBILE INTERNET 9:15 The Evolution of Value Added Services Utilization in Latin America • VAS incomes evolution for the mobile operators in the region 11:45 Addressing and Analyzing the VAS Services which Generate Utilizations and • Main trends in services utilization in Brazil, acknowledged throughout researches for MAVAM (Acision Incomes on Mobile Internet Monitor for Mobile VAS) • Web hosting, Mail hosting, Housing, Antispam and Antivirus services: the peculiarities, numbers and results Messages (SMS, MMS, e-mail, instant messaging) – for operators and users – for using each kind of service Entertainment (music, ringtones, images, games, TV, videos) • Which is most important for each part Internet and broadband access • Future perspectives Maximo Zucchini Social networks VAS Manager Core Network Payments and banking TELECOM PERSONAL PARAGUAY (awaiting final confirmation) • Comparing with other South American countries Eduardo Tude 12:15 More Value and Loyalty on Internet Navigation Through the Mobile Presidente TELECO • How to deliver more value to clients at the operator’s portal for them to increase navigation time and come back to use the service more times • The positive evolution on Telefonica Móviles Chile’s experience in exchanging the charging “per MB” to “per APPLICATION STORES hour” and “per type of application” • How were the excesses on the network limited by offering flat rates 9:45 The Trend to Use Handsets Manufacturers Application Stores: • Quality versus price • The various business models for handsets manufacturers’ application stores Osvaldo Gac • Relationship with the operators: how do they get to be part of the applications’ ecosystem? Content Product Manager • The developers ecosystem TELEFONICA MÓVILES CHILE • Handsets manufacturer’s application store case study Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com 12:45 LUNCH & NETWORKING VALUE ADDED SERVICES 10:15 The Challenge for the Operators: How to Make Their Own Application Stores Competitive? • Creating an application’s download channel 14:30 DISCUSSION PANEL - SMS Peer-to-Peer: How to Boost the Market and Increase the • Operators as a smart-pipe: assuring survival on the VAS segment Average Number of Sent Messages? • Relationship and business models with the manufacturers and developers • Numbers in the region: Brazil has the worst average number of sent messages Denis Acatauassu Barreto • Best practices to expand the service in different Latin American countries VAS & Service Creation Marketing • Price or culture: which is the main barrier that impedes the increase in sent messages? TIM BRASIL (awaiting final confirmation) Guilherme Facchinetti Gerente de Marketing Dados VIVO BRASIL 10:45 COFFEE BREAK & NETWORKING Maximo Zucchini VAS Manager Core Network TELECOM PERSONAL PARAGUAY (awaiting final confirmation)
  • 3.
    HOW TO 15:10 Adaptingthe Mobile Financial Services to the Brazilian Reality REGISTER PHONE: • Present situation and perspectives on offering mobile financial services in Brazil and Latin America + 55 11 3017-6888 • The regional differences: which services have the greatest potential in each part of the world • Brazilian market: focus on paying bills and purchasing items, other than transferring money FAX: + 55 11 3017-6919 Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com E-MAIL: telecom@ibcbrasil.com.br 15:40 The Evolution of the Location Based Services: Location Based Advertising WEBSITE: • The business model: partnership between operator and announcer www.mobilevasforum.com • The advantages and results achieved with a more focused advertising Gustavo Alvim Content & Applications Manager OI BRASIL (awaiting final confirmation) 16:10 COFFEE BREAK & NETWORKING WHO SHOULD ATTEND? BY COMPANY PROFILE: 16:40 Has the Moment for Mobile Marketing Actually Arrived? Brazil and Latin American mobile operators, content providers, • The challenges brought by the privacy law on SMS • How to create a good opt-in practice and the best practices to approach this base content aggregators, messaging vendors, device manufacturers, • Sponsored services – how to take money from the “other” pocket application developers, mobile marketing agencies, media companies Ignacio Nores and consultancies looking into doing business in the region. Marketing Director TELECOM PERSONAL ARGENTINA (invited) BY FUNCTION: Chiefs, Heads, Directors and Managers of VAS, Marketing, 17:10 DISCUSSION PANEL - The Real Goal: Challenges and Opportunities to Increase ARPU Messaging, Data Services, Business Development, Application, Through VAS Content and Brand, Product, Operation, Strategic Planning, • The importance of VAS for operators’ revenues Technology, Research, Sales, Commercial. • How did 3G change the adoption of VAS • The types of VAS that bring the most revenue to the operators • The future of VAS: what can we expect? Gustavo Alvim Content & Applications Manager Sponsorship & Exhibition at the Mobile VAS & Applications OI BRASIL (awaiting final confirmation) There are numerous unique and creative sponsorship opportunities for you to ensure Guilherme Facchinetti Gerente de Marketing Dados that you achieve the maximum ROI from your association with Mobile VAS & VIVO BRASIL Applications. Contact us to discuss your specific sponsorship objectives – sales, customer relationships, market research, brand building, channel support or media 17:50 Closing Address relations. We will tailor a package to meet your needs, so you can benefit from Informa’s proven record of high quality participants. Meet, network and get your brand in front of the most senior level decision makers from across the Latin American region. An event analysis report written by an For more information, contact: Informa Telecoms & Media analyst for Latin America Raquel Freitas - Sponsorship & Exhibition Account Manager will be sent to all attendees after the event. Tel: + 55 (11) 3017-6833 raquel.freitas@ibcbrasil.com.br
  • 4.
    METHOD OF PAYMENT: REGISTRATION FORM – MOBILE VAS & APPLICATIONS – CR0601810 AMEX VISA MASTERCARD DINERS Full Name: Job Title: Departament: E-mail Address: Nº Expiry date: Approving Manager: Job Title: Cardholder’s name: Company Name: Signature: Nature of Company’s Business: CUIT: Business Address: International Bank Transfer (until September 10th , 2010) ZIP Code: City: State: HContact Miss Janina Calil - +55 11 3017 6853 or janina.calil@ibcbrasil.com.br Direct Phone: ( ) Fax: ( ) Mobile Phone: ( ) for Invoice and wire transfer details. Contact name: Job Title: Number of Employes: 01 - 99 100 - 199 200 - 499 500 - 999 1000 - 1999 2000 - 4999 More than 5000 BILLING INFORMATION: Yes, I would like to receive info on future events & services by all communication means. In case you don’t want to receive info, please send an e-mail to cadastro@ibcbrasil.com.br Contact name: GENERAL CONDITIONS Job Title: E-mail: Date: Phone: Fax: November 8, 2010 Special Operator Rates* Special Operator Rates* Billing Address: Early Bird Discount Full Price Early Bird Discount – until Full price – Venue: until October, 8 after October, 8 Special Rates for Groups! October, 8 After October, 8 Pestana São Paulo Hotel Rua Tutóia, 77 Total Investment Total Investment Total Investment Total Investment City: São Paulo - Brazil State: ZIP CODE: Mobile VAS & Applications R$ 1799,00 R$ 1999,00 R$ 699,00 R$ 899,00 The Informa Group plc, is presented in Brazil and Latin America by the IBC and IIR brands. Planning and Organization of the events in Brazil: IIR Informa Seminários Ltda. *To be elegible for the Regional Operator Pass,you must be a company providing telecommunications services to an end consumer in Brazil or Latin America. Informa Group Latin America retains the right to not award the operator rate. TERMS AND CONDITIONS: The inscription will be confirmed after the Organization receives your registration form completely filled out, signed and stamped. A B C D E F G H I J K L M CANCELATION AND SUBSTITUTION: Cancelation can be provided without charges 10 days beforethe event. After this date, a substitute is always welcome at no extra charge. Alternatively,we will make a prompt refund less service charge of US$ 300,00. Em todos os casos, solicitamos notify the Organization about any changes until 12pm from the day before the event. We regret that no refunds can be made to registered delegates who do not cancel their participation as described above and do not attend the event. All notifications must be received in writing by fax, e-mail or letter described on this form. PLEASE SEND REGISTRATION FORM BY CHANGES IN THE PROGRAM: Our commitment is to provide delegates with the opportunity to discuss issues, topics and cases of interest presented by experienced speakers. Eventual changes in the program may be necessary for reasons beyond the organization’s control. Should a speaker be unable to make a scheduled presentation, we will do everything possible to replace the absent professional by another who is able to address the same topic. This effort, however, is not a guarantee that there will be FAX: +55 11 3017-6853 a substitute speaker. By signing this document, I agree with the terms and conditions presented above. OR E-MAIL TO telecom@ibcbrasil.com.br Place and Date Please fill in your label www.mobilevasforum.com Code Located on the up right side of your mailing label. Signature, position and Company stamp