The document discusses location technologies and trends in mobile applications. It notes that location-based services are growing rapidly, fueled by the expansion of mobile apps and the increasing adoption of smartphones. Location technologies include cell tower positioning, which provides low-accuracy but ubiquitous coverage, and GPS/A-GPS, which offers higher accuracy but works only on GPS-enabled devices. The document argues that both approaches are needed to deliver comprehensive location services across all mobile devices.

1. LOC-AID Technologies
The Tower and the Bird
Navigating the Location Technologies for Pings and Profit
June 22, 2010
David Allen
Chief Technology Officer
LOC‐AID Technologies, Inc.
dallen@loc‐aid.com

2. Agenda
The Shift
Of Relevance & Methods
Key Points

3. Paradigm
Global Mobile Apps Download
60,000
50,000
Downloads (Millions)
40,000
30,000
20,000
10,000
0
2009 2010 2011 2012
Europe North America South America Asia ME & Africa
Figure 5. Global Mobile Apps Download Forecast

4. The Paradigm Shift
Off‐Deck LBS Activations by Type
World Market, Forecast: 2008‐2014
People Tracking
Gaming & Recreation
Navigation & Mapping
Infotainment
2014 – Location is
Enterprise an attribute – think
2008 & Text
Community
Messaging
Source: ABI Research
2008 2009 2010 2011 2012 2013 2014
2008 – Location is the novelty– think 2000 & Text Messaging

5. Growth of SMS Market Provides Model for Location
 In 2009, over 1.6 trillion SMS
messages were delivered in the
US
‐ 78% growth in 2009, after
doubling previous three
years
 SMS market growth accelerated after entrance of SMS
aggregators
– Allowed enterprises easy access to multiple carriers
– Easy development, on‐boarding of apps using SMS
 LBS aggregators provide same advantages to developers
wanting to access location

6. US Market
LBS Addressable Market (US)
Source: Frost &Sullivan

7. Agenda
The Shift
Relevance & Methods
Three Points

8. Location Adds Relevance
Cell/Cell Sector ≈ 500m‐≥5km
“What neighborhood?”
Network Solutions ≈ 100m‐500m
“What block?”
A‐GPS ≈ 5‐50m
“What address?”
Tradeoffs in Location Methods
 CELL ID: Lower Accuracy, Lower Cost, Faster
Response Time (1‐3 seconds), All Devices
 A‐GPS: Higher Accuracy, Higher Cost, Slower
Response Time (5‐20 seconds), Fewer Devices

9. Network‐based location can address 285 million US
mobiles
US Install Base Feature Phone Smart Phone
GPS Chip 146M 48M
(51%) (17%)
No GPS Chip 79M 11M
(28%) (4%)
 Network‐based location addresses 100% of the installed base (285 million devices)
 Feature phones & Smart Phones
 GPS‐enabled & non‐GPS
 App‐based location capabilities can only address a subset
Source: CTIA, Nielsen Mobile, EOY 2009.

10. Widespread Technology Adoption
 Depth
QPointTM/gpsOne™ Solution
 Dynamic, Multi‐mode Solution Sources
Most Accurate
Estimates GPS/AGPS
Hybrid
– UE‐Based/UE‐Assist
AFLT
 Wireless Standards Mixed Cell Sector
Safety Net
 Multiple O/S Support Cell Sector
BS Region
Less Accurate
System/Default
 Breadth
 Over 50 QPoint wireless
operators globally
 Over ½ Billion cumulative
gpsOne Devices
GPS‐enabled handsets sales are estimated to reach about 960 million
, or 60 % of total handset shipments in 2014 – Berg Insight

11. The Tower and the Bird
CID / E-CID A-GPS
 Low Cost  High Value
 Ubiquitous  Enhanced Service Enablement
 Low Network Impact  Smart Phone & Handset Penetration
 Fast Time To Fix (TTF)  Accuracy
 Common Denominator  Key Differentiator

12. Agenda
The Shift
Relevance & Methods
Key Points

14. Delivering Ubiquitous Positioning
Verizon
AT&T
Aggregator Request
Sprint
T-Mobile

15. A Rising Tide Raises All Ships
Source: Talkandroid.com/wallpapers

17. LOC-AID Technologies
The Tower, the Bird and the Truth
Navigating the Location Technologies for Pings and Profit
June 22, 2010
David Allen John Kavulich
Chief Technology Officer Director Location Products
LOC‐AID Technologies, Inc. Qualcomm
Dallen@loc‐aid.com Kavulich@qualcomm.com