This document summarizes a presentation on geofencing and location marketing success stories. It discusses how location technology allows more precise targeting of customers. Examples are given of proximity marketing used by The North Face to drive store traffic, loyalty marketing for retailers, and event marketing used by Molson Canadian at the 2010 Winter Olympics. Metrics showed response rates exceeding expectations for geofencing campaigns. The presentation concludes by listing upcoming marketing events and encouraging contact for future involvement.
1020 Inc. developed a digital platform using location as its foundation. The platform can deliver location-based content and advertising across digital channels. It allows companies to create virtual geo-fences around physical locations to trigger personalized messages for consumers entering or exiting the area. The technology aims to solve issues with managing location data at scale and ensure users are directed to the correct places.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Nea...RedPrairie
Our very popular Trendcasting presentation has been updated for EMEA. We added two new big ideas -- Enterprise Mobility and Scheduling for Profit to the big ideas we discussed in the US - ideas like NFC, Big Data, Crowdsourcing and Augmented Reality.
Tradedoubler offers 5 different targeting solutions including geo-targeting, device targeting, ISP targeting, IBA targeting, and retargeting. Geo-targeting allows targeting ads down to a specific block by using latitude and longitude data. Device and ISP targeting allow targeting based on the device or internet provider used. IBA targeting shows ads to users interested in certain categories. Retargeting shows ads to past visitors to encourage returns or purchases. Case studies demonstrate how retailers increased sales using these solutions.
Mobile2Win is a leading mobile marketing agency that has executed campaigns for over 300 brands. It focuses on developing mobile apps for smartphones, including native and cross-platform apps. Mobile2Win has capabilities in SMS, voice, and other mobile marketing channels. It has experience developing apps across various industries for functions like loans, tax calculation, healthcare records, dealer locators, ride booking, games, music and radio.
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
VDC Research Group provides market intelligence for technology executives. This document summarizes NFC, RFID, and mobile barcode technologies for connecting with consumers. It finds that while adoption is still limited, these technologies can enable uses like mobile payments, loyalty programs, and social media check-ins. The document recommends that education and awareness are needed, and that digital advertising strategies may indicate preparedness for mobile technologies.
1020 Inc. developed a digital platform using location as its foundation. The platform can deliver location-based content and advertising across digital channels. It allows companies to create virtual geo-fences around physical locations to trigger personalized messages for consumers entering or exiting the area. The technology aims to solve issues with managing location data at scale and ensure users are directed to the correct places.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Nea...RedPrairie
Our very popular Trendcasting presentation has been updated for EMEA. We added two new big ideas -- Enterprise Mobility and Scheduling for Profit to the big ideas we discussed in the US - ideas like NFC, Big Data, Crowdsourcing and Augmented Reality.
Tradedoubler offers 5 different targeting solutions including geo-targeting, device targeting, ISP targeting, IBA targeting, and retargeting. Geo-targeting allows targeting ads down to a specific block by using latitude and longitude data. Device and ISP targeting allow targeting based on the device or internet provider used. IBA targeting shows ads to users interested in certain categories. Retargeting shows ads to past visitors to encourage returns or purchases. Case studies demonstrate how retailers increased sales using these solutions.
Mobile2Win is a leading mobile marketing agency that has executed campaigns for over 300 brands. It focuses on developing mobile apps for smartphones, including native and cross-platform apps. Mobile2Win has capabilities in SMS, voice, and other mobile marketing channels. It has experience developing apps across various industries for functions like loans, tax calculation, healthcare records, dealer locators, ride booking, games, music and radio.
MOSAIC MediaHouse provides innovative out-of-home and mobile advertising solutions. Their QRBoard network allows advertisers to place ads on billboards and other outdoor displays that consumers can interact with using their mobile phones by scanning a QR code. This provides targeted digital content and promotions. MOSAIC has over 200 venue partnerships and 1000 QRBoard displays across Singapore. Their platform allows advertisers to plan, launch, and track campaigns online in real-time. Sample campaigns showcase how brands in various industries have used the QRBoard network to boost awareness, promotions, and sales.
Technology Overview: MMA location technology roadmapArcher Inc.
iLoop Mobile and Loc-Aid co-presented Location Technology Roadmap at the MMA San Jose Forum.
You will find many case studies.
Feel free to share with others.
VDC Research Group provides market intelligence for technology executives. This document summarizes NFC, RFID, and mobile barcode technologies for connecting with consumers. It finds that while adoption is still limited, these technologies can enable uses like mobile payments, loyalty programs, and social media check-ins. The document recommends that education and awareness are needed, and that digital advertising strategies may indicate preparedness for mobile technologies.
OpenMarket Europe is a mobile transaction hub that processes over £600 million in mobile payments and 1 billion A2P transactions per month. It provides a platform to efficiently connect mobile operators, content providers, marketers and other players. OpenMarket offers various hub services including premium SMS, direct billing, application billing, and location-based services. The document provides case studies of how OpenMarket helped Coca-Cola, Virgin Media, NHS and DEC/Red Cross engage customers through the mobile channel.
This document discusses mobile advertising in Vietnam. It outlines the key players in the mobile advertising ecosystem, including carriers, aggregators, developers, manufacturers, publishers, and advertising networks. It then describes several types of mobile advertising services available in Vietnam, focusing on SMS, MMS, mobile sites, and mobile applications. The document also provides examples of SMS marketing campaigns and discusses emerging formats like mobile display advertising, QR codes, Bluetooth, and mobile application downloads.
How to get advertising above the fold on every web-page in your specific local area. This delivery platform allows advertisers to control delivery right to the networks edge
MoFirst Solutions is an iPhone application development company founded in 2008 that has developed applications across various domains for clients in the US, Europe, Middle East, and Asia. They have expertise in developing applications on various platforms like iPhone, Android, BlackBerry and more. Some of their applications include retail apps for Dubai Mall, education apps like an interactive storybook, media and entertainment apps, social networking apps, and enterprise apps.
The document discusses a company that provides a turn-key mobile solution for hotels and travel companies to enable pre-stay, in-stay, and post-stay mobile experiences for customers. They have over 50 combined years of hospitality and technology expertise and offer both out-of-the-box and custom mobile apps across platforms to address guest and staff needs including marketing, reservations, payments, and more through a single, cloud-based platform.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
I will carefully analyze all of these factors to determine a
realistic yet competitive listing price. My goal is to sell your home for
the highest price possible within a reasonable timeframe.
The webinar discussed geo-targeted advertising through MyTurf's AdValue platform. MyTurf allows local merchants to target ads to specific locations to reach local consumers more effectively than traditional advertising. The platform works by filling leftover ad space on local websites with hyper-local ads from MyTurf's merchant clients. Merchants can easily create ad campaigns and select target locations using MyTurf's portal. The presentation also covered how affiliates can partner with MyTurf to refer clients or directly manage local advertising accounts.
The document discusses how local advertising is shifting from print to digital channels like mobile, email, and online marketing. It argues that digital advertising allows targeting based on location data from devices and profiles. The document outlines strategies for local SEO, listings, search, and display advertising. It provides examples of how display advertising can be made local through geographic and IP targeting, as well as dynamic local messaging and maps.
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and adoption of mobile products and services. They emphasize that experience is everything in mobile and that user experience determines who will use a product, how they will use it, and how much they will use it. Mobients provides consulting services around mobile design strategy, user research, information architecture, visual design, and usability to help clients attract new users, increase engagement and usage, and gain an edge over competitors.
The document discusses how APIs can help companies adapt their strategies like the NFL adapted the West Coast Offense. It notes that APIs allow development across devices and partners by defining reusable interfaces. The document then provides examples of how APIs helped companies like Google and enterprises, and outlines how API management from Apigee and Credera can help other companies develop API strategies to reach more customers through new channels.
EBRC and its Trusted Partners showcased during ICT Spring 2014, their solutions to support entrepreneurs & companies in the development of innovative businesses.
EBRC Trusted Partners:
- Editus
- EMC
- EUDCA
- FLASHiz
- Key Performance
- OpenDataSoft
- Red Hat
- VMWare
This document introduces Xyglo, a company that brings together creative industries and technology. Xyglo is led by Richard Bown and focuses on projects and collaborations at the intersection of industry and creativity. It sees opportunities in areas like mobile apps, web development, connected devices and the Internet of Things to create fun, social games and experiences that leverage location data and interactions.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
Geo-fencing for mobile applications,for tracking the employees,loved once,assets etc...In this presentation,Geo-fencing methodology,how its work how can create fence rea etc..
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Describes how the geofencing feature of CliqTags is used. This requires an app that handles geolocation, and that requests information from CliqTags based on the location. Abiro offers such an app for private-labelling.
This document summarizes a presentation on geofencing and location marketing success stories. It includes an agenda that discusses location technology, geofencing for mobile marketing, typical location marketing success stories, and best practices for geofencing. There are also polls included to gauge the audience's experience with location-based marketing. Examples of geofencing use cases and success stories from companies like The North Face and Molson Canadian are provided.
OpenMarket Europe is a mobile transaction hub that processes over £600 million in mobile payments and 1 billion A2P transactions per month. It provides a platform to efficiently connect mobile operators, content providers, marketers and other players. OpenMarket offers various hub services including premium SMS, direct billing, application billing, and location-based services. The document provides case studies of how OpenMarket helped Coca-Cola, Virgin Media, NHS and DEC/Red Cross engage customers through the mobile channel.
This document discusses mobile advertising in Vietnam. It outlines the key players in the mobile advertising ecosystem, including carriers, aggregators, developers, manufacturers, publishers, and advertising networks. It then describes several types of mobile advertising services available in Vietnam, focusing on SMS, MMS, mobile sites, and mobile applications. The document also provides examples of SMS marketing campaigns and discusses emerging formats like mobile display advertising, QR codes, Bluetooth, and mobile application downloads.
How to get advertising above the fold on every web-page in your specific local area. This delivery platform allows advertisers to control delivery right to the networks edge
MoFirst Solutions is an iPhone application development company founded in 2008 that has developed applications across various domains for clients in the US, Europe, Middle East, and Asia. They have expertise in developing applications on various platforms like iPhone, Android, BlackBerry and more. Some of their applications include retail apps for Dubai Mall, education apps like an interactive storybook, media and entertainment apps, social networking apps, and enterprise apps.
The document discusses a company that provides a turn-key mobile solution for hotels and travel companies to enable pre-stay, in-stay, and post-stay mobile experiences for customers. They have over 50 combined years of hospitality and technology expertise and offer both out-of-the-box and custom mobile apps across platforms to address guest and staff needs including marketing, reservations, payments, and more through a single, cloud-based platform.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
I will carefully analyze all of these factors to determine a
realistic yet competitive listing price. My goal is to sell your home for
the highest price possible within a reasonable timeframe.
The webinar discussed geo-targeted advertising through MyTurf's AdValue platform. MyTurf allows local merchants to target ads to specific locations to reach local consumers more effectively than traditional advertising. The platform works by filling leftover ad space on local websites with hyper-local ads from MyTurf's merchant clients. Merchants can easily create ad campaigns and select target locations using MyTurf's portal. The presentation also covered how affiliates can partner with MyTurf to refer clients or directly manage local advertising accounts.
The document discusses how local advertising is shifting from print to digital channels like mobile, email, and online marketing. It argues that digital advertising allows targeting based on location data from devices and profiles. The document outlines strategies for local SEO, listings, search, and display advertising. It provides examples of how display advertising can be made local through geographic and IP targeting, as well as dynamic local messaging and maps.
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and adoption of mobile products and services. They emphasize that experience is everything in mobile and that user experience determines who will use a product, how they will use it, and how much they will use it. Mobients provides consulting services around mobile design strategy, user research, information architecture, visual design, and usability to help clients attract new users, increase engagement and usage, and gain an edge over competitors.
The document discusses how APIs can help companies adapt their strategies like the NFL adapted the West Coast Offense. It notes that APIs allow development across devices and partners by defining reusable interfaces. The document then provides examples of how APIs helped companies like Google and enterprises, and outlines how API management from Apigee and Credera can help other companies develop API strategies to reach more customers through new channels.
EBRC and its Trusted Partners showcased during ICT Spring 2014, their solutions to support entrepreneurs & companies in the development of innovative businesses.
EBRC Trusted Partners:
- Editus
- EMC
- EUDCA
- FLASHiz
- Key Performance
- OpenDataSoft
- Red Hat
- VMWare
This document introduces Xyglo, a company that brings together creative industries and technology. Xyglo is led by Richard Bown and focuses on projects and collaborations at the intersection of industry and creativity. It sees opportunities in areas like mobile apps, web development, connected devices and the Internet of Things to create fun, social games and experiences that leverage location data and interactions.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
Geo-fencing for mobile applications,for tracking the employees,loved once,assets etc...In this presentation,Geo-fencing methodology,how its work how can create fence rea etc..
Location Based Mobile Marketing | Non-App Geofencing By ThumbvistaThumbvista
Thumbvista specializes in sending a more targeted mobile messaging via location and demographics. Location-Based Marketing (LBM) is defined as the use of marketing to target mobile users within a certain geographic area to increase effectiveness. A businesses can send SMS (Text), Push Messages via App, Mobile (banner) ads & more to people who have been located by using GPS or cell tower triangulation. We use cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.
Having the ability to engage customers based on their real time location changes marketing. Thumbvista’s Location Based Messaging (SMS) and Geofencing dashboard gives an agency or even a business owner the ability to target loyal customers when they matter most, when they are near you or a competitor.
Describes how the geofencing feature of CliqTags is used. This requires an app that handles geolocation, and that requests information from CliqTags based on the location. Abiro offers such an app for private-labelling.
This document summarizes a presentation on geofencing and location marketing success stories. It includes an agenda that discusses location technology, geofencing for mobile marketing, typical location marketing success stories, and best practices for geofencing. There are also polls included to gauge the audience's experience with location-based marketing. Examples of geofencing use cases and success stories from companies like The North Face and Molson Canadian are provided.
InSequent Overview January 2013 no financialsInSequent
The document discusses a company that provides a unified platform for mobile marketing and display advertising. It brings together mobile website creation, SMS engagement, and display ad creation and deployment tools under one roof for local businesses. This allows small and medium sized businesses to execute professional advertising campaigns across channels without large minimum spending requirements.
This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.
Mobile automotive masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile sites and apps. It covers analyzing mobile stats and fragmentation across operating systems and browsers. It recommends building for the future by considering both in-house development and outsourcing options, as well as measuring performance. The document also stresses thinking across multiple channels and provides a checklist of important considerations.
Companion slides to the Webcast: "8 Steps to Scaling Your Mobile Strategy"
The webcast describes how smart organizations are using mobile to enhance customer relationships. By reviewing the slides and watching the webcast recording, you'll learn:
- Why mobile adds value to customer relationships
- Secrets of apps that get used every day
- How to design success into your first app
- Techniques that enable your existing development team to support multiple platforms, apps and businesses through an integrated mobile platform
MoFirst is an enterprise mobility and mobile application development company. With a total focus on mobile technology integration with enterprise platforms, MoFirst creates industry-leading products and solutions that enhance productivity, business agility and drive revenue growth for our customers. MoFirst's unmatched expertise of understanding, integrating and extending complex enterprise systems with the mobile platform makes it the preferred and trusted mobility partner. MoFirst's early mover advantage, vast experience and focus on remaining at the ‘bleeding edge’ of all forms of mobile technology has enabled it to develop a wide range of mobile solutions for customers in various industry verticals spread across 4 continents.
MoFirst won Red Herring Asia Top 100 award.
Specialties
Mobile Strategy, Turning Idea into Mobile product, Porting mobile application, Mobile Designing, Backend integration with mobile
The document discusses three big ideas for the future of retail: make the store a destination by offering novel experiences, maximize intelligence by uncovering customer and business insights, and build a programmable store to enable agility and experimentation. It describes how Cisco DNA Spaces can help retailers digitize their physical spaces by using wireless connectivity to see, act on, and extend insights about customers and inventory in stores. The document promotes developing retail solutions using the Cisco DevNet Retail Developer Center.
Verve provides location-aware mobile advertising and can target audiences based on their location. It has access to large mobile audiences and exclusive data and publishers not available elsewhere. Verve uses sophisticated technology to target audiences through location data, demographic data, and transactional data in a privacy-friendly way. It provides insights into campaign performance and can customize dynamic ads based on a user's location. Verve specializes in location-targeted campaigns to drive actions like store visits and app downloads for its retail, automotive, and consumer brand clients.
This document summarizes the founding team, business model, and funding requirements of Vitoto, a video sharing mobile app. The founding team includes the CEO, CTO, and CMO who have relevant experience in software, development, and marketing. The business model involves premium subscriptions, advertising, alliances with media companies, and competitions to drive user acquisition and engagement. Vitoto is seeking $500k in angel funding for initial operations and feedback, and a $3M Series A to fund scaling in the first year.
LocaLoop offers a turnkey 4G broadband internet solution for rural communities that includes cloud-based network and customer management software (LocaLoopNet), 4G hardware, network planning, and marketing and sales tools using a pay-as-you-grow model. The solution simplifies bringing affordable broadband to rural areas with short time to market, low upfront investment, and easy scalability. LocaLoopNet is a patented cloud-based operating system built on Microsoft's Azure that provides world-class reliability, security and scalability with no customer license or support fees.
Zycloud is a technology company that specializes in web development, cloud solutions, mobile applications, e-commerce applications, and digital marketing solutions. They have over 5 years of industry experience and have delivered over 500 projects for 75+ clients. Their services include web applications, mobile applications, digital content creation, cloud solutions, e-commerce solutions, and digital marketing. They aim to use cutting-edge technology to deliver high quality, optimized solutions to clients in a committed and supportive manner.
1) The document discusses how mobile advertising, especially for daily deals, is moving towards hyper-local targeting within small geographic regions like zip codes or less than 0.25 miles from merchants.
2) To succeed at hyper-local mobile targeting for daily deals, companies need access to large mobile impression volumes, the ability to ingest thousands of daily deals and merchant data in real-time, and perform real-time analytics on impressions, clicks and conversions by neighborhood and merchant category.
3) Social targeting of mobile users within physical proximity of each other is an important technique that can improve response rates by 3-10x compared to traditional segmentation, requiring data science capabilities from partners.
This document summarizes Daniel Odio's presentation on capitalizing on mobile trends for success. The presentation covers the current state of mobile with smartphones surpassing PCs, opportunities for mobile entrepreneurs in apps and social features, and big trends like the rise of APIs and gamification. It provides tips for mobile developers such as using agile development practices and cloud services to improve efficiency.
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...Bluedot Innovation
The document discusses how location data and technologies can power personalized customer marketing journeys. It outlines trends showing growing consumer comfort with location sharing and investments in location-based marketing. The document advocates engaging customers across their entire journey using scalable solutions like Bluedot that can target customers precisely at any location. It provides best practices for location-based strategies and demonstrates how Bluedot's technologies integrate with platforms like Salesforce Marketing Cloud to deliver personalized experiences.
Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...Connected-Blog
Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
The document discusses Context Platforms which connect digital and physical locations by providing relevant content and ads to consumers based on their location, time, and preferences, and allows marketers to effectively reach and measure audiences. It provides an overview of Placecast, a company that enables multi-location businesses to use digital marketing to drive customers to physical locations through their proprietary place-based technology and location-based advertising, marketing, and software solutions. The document also outlines the consumer and marketer perspectives on location-based services and advertising.
Enterprise Mobility @ Neev
Mobile devices provide customers timely access to rich information and enable decision making.
With a plethora of mobile phones, smartphones & tablets available in the market today, it is now easy for the workforce to access business data on-the-go.
Platforms we work on:
Android
iOS
Windows 8
HTML5
Middleware frameworks
Mobile hamburg masterclass presentations camerjamJames Cameron
The document discusses mobile advertising and trends. It notes that 18% of visitors to online retail websites now use mobile devices. Mobile is revolutionizing retail for consumers and marketers by allowing shopping anytime, anywhere. It also discusses the importance of considering multi-channel experiences, new mobile-specific use cases, and issues of payment security when building mobile retail experiences.
BYOD for your business with WSO2 Enterprise Mobility ManagerWSO2
This document discusses enabling BYOD (bring your own device) programs in businesses using WSO2 Enterprise Mobility Manager (EMM). It begins with an introduction of the presenter and WSO2. It then discusses how businesses have evolved from employees working solely from the office to increasing mobility. This brings benefits like increased productivity but also risks around data security if devices are lost or apps are malicious. EMM tools like mobile device management (MDM) and mobile application management (MAM) can help secure devices and control apps/data. WSO2 EMM is highlighted as an open source solution that provides MDM, an enterprise app store, and MAM features to securely enable BYOD programs while balancing usability
The document discusses Infor's approach to innovation in four key areas: social business, mobility, business reporting and analytics, and their ION technology platform. It highlights how Infor is focusing on building social functionality and consumer-grade user experiences into its applications, enabling mobile access to business data and processes, and leveraging big data analytics and its cloud-based ION platform to deliver timely, consistent, and contextualized business intelligence. The goal is to make information and collaboration more accessible, driving better decision-making across dispersed organizations.
1. Geofencing and Location Marketing Success Stories
June 27, 2012
MMA Educational Series
Sponsored by:
2. Overview
All marketing is local. All the hard won customer insights of the
past, are being upended by the new culture of mobility. How we
work, play and shop is changing with location adding more
precise demographic and segmentation. Location technology,
geofencing, social networks and mobile messaging platforms
are the canvas for marketers to paint time-relevant, contextual
messages and new opportunities for engaging customers.
3. Today’s Agenda
Key Learning Objectives
• Location and geofencing technology
• Geofencing for mobile marketing
• Typical location marketing success stories
• Best practices for geofencing
4. Today’s Speakers
Carolyn Hodge
Chief Marketing Officer
Locaid
chodge@loc-aid.com
Jeff Hasen
Chief Marketing Officer
Hipcricket
jhasen@hipcricket.com Moderator
Michael Becker
Managing Director, North America
Marketing Association
michael.becker@mmaglobal.com
5. Questions & Answers
Don’t forget to Tweet about this session
using hashtag: #MMAWeb
18. Upcoming Events & Programs
• MMA CEO/CMO Summit – Dominican Republic (July 15 – 17)
• Advertising Week Mobile Summit & Global Expo – New York
(October 2-3)
• The SMARTIES – New York (October 3)
• MMA LATAM Forum - Miami (November 28 – 29)
Visit www.mmaglobal.com/events for more details on future events and
webinars
Planning for 2012, contact Michael Becker at northamerica@mmagobal.com to get
involved
19. Thank You
ADDITIONAL RESOURCES
• www.loc-aid.com
• www.hipcricket.com
• www.mmaglobal.com
• https://geofencedemo.loc-aid.com
Sign up for the MMA Search for partners or get listed at the
SmartBrief: Mobile Marketing Industry Directory:
www.smartbrief.com/m www.mobilemarketingindustrydirectory.co
ma m
Editor's Notes
Today I am going to tell you about the technology of network location. There is a lot of talk about location, and source vary in cost, reach and reliability. My goal is to educate marketers about the availability of network location, what the current use case are today and what its good for.
SoIn the realm of mobile marketing we work with brands that have in house mobile messaging or CRM platforms and agencies like our partner today HipCricket, that operate mobile marketing/mobile messaging platforms. Hipcricket, Vibes, Placecast and specialty and boutique agencies in vertical or specific metro markets.Think of Locaid as a privacy and permission platform for locating your end users.
You are probably familiar with a number of location types. GPS, Cell-ID, Network location, NFC, Wifi etc. Network location is derived from the carrier network – a triangulation on cell towers. As such it is not device, OS or even feature dependent. Cell-ID accuracy depends on the carrier, but ranges from 5 meters to 500 in suburban or rural areas. Most important there is no battery drain, and Ill get into that in a second. GPS location can be derived from an SDK included in a app. And with the popularity of branded native apps this is a common way of location enabling app based marketing with app push notifications. GPS is very accurate when it is powered on, it is fast when it has been powered on. Once the development costs of your branded app are considered, GPS is a cheap location source, but is it plentiful? Build your app, market your app, consumers download your app, must have app running or running in background, and GPS must be enabled on the phone although an app can also get the last known network location as well, which would give the same accuracy as Locaid network location.
We are often asked about using geofencing to trigger a notification when a person enters an area, the classic – walking by the coffee shop and get a coupon for a starbucks latte. This type of geofence triggers are best suited for in-app marketing, but have 2 distinct disadvantges until the technology evolves – since that is a persistent gps/or handest location fix, the battery drain severely limits the practicality of this. Second for the reasons we described before, you are getting a smaller segment of customer/users. And we have customers who manage programs for opt-in local deals with multiple brands. In a sense selling “geofence local sms ad inventory.” Mobile advertising that is ip location based is likely to be the prominent use case for this type of campaigns. The majority of our customers right now are agencies or brands are doing local marketing, couponing and/or promotions to drive store traffic. And the marketer pings their database within a geographic area every 30 minutes to or every hour. Customers are sent a marketing message based on in or out. If they aren’t in an area a restaurant may promote a loyalty promotion to visit the store, if they are nearby they may simply alert them to the latest daily special or store event.
With proper opt-in market research panels or opt-in customer research can add valuable location data points to consumer behaviors, and this is an are where an enormous value can be delivered as this culture of mobility evolves. Network location has a huge advantage for delivering customer insight, because you can observe customers regardless of their phone, carrier, technical skills. And with no interruption in their daily activities, and no interruption to normal behaviors – e.g. no pop up questions that may interfere with a purchase or post purchase experience.Jeff and I will talk about this SMS and MMS use cases in a minute, that is one of the primary current preferred messaging platforms with network location. In event marketing, organizers of an event can opt-in ticket holders and provide pre and post event marketing opportunities to local sponsors. Or as we’ll see in the case studies at large events like the olympics drive attendees to on or off site special eventsIn gaming we geofence and alo work on casino marketing opportunities.
Locaid is the technology, the canvas for your mobile marketing, it’s the agencies like Hipcricket that help you craft these promotions an opportunities make them relevant.- Jeff
Pretty famous case study that is well known and running for a while. Good example of opt-in via website.