This document discusses enterprise mobility and mobile communication from a user experience perspective. It argues that enterprise users are also consumers who expect a seamless, unified experience across work and personal domains without having to make choices about what applications or devices to use. New technologies like WebRTC, cloud platforms, and software-as-a-service can enable this by facilitating robust communication and easy switching between domains. The document presents Genband Kandy as a potential solution that provides communication features and APIs to developers to build applications that deliver a unified, optimal user experience for enterprise mobility.

1. Rethinking Mobile: Enterprise
Mobility Beyond Unified
Communications – the UX view
Roy Timor Rousso
September 9, 2014

2. 5 things to talk about
1. Market View – throwing numbers in the air
2. What CIOs think vs. what users want
3. Going beyond BYOD “I mobile therefore I am”
4. Tapping into new tech
5. KANDY anyone ?

3. Market view …throwing
numbers in the air

4. Who is that mobile enterprise communicator ?

5. Who makes up the mobile workforce?
She or he is a ‘desk-less’ or ‘active office worker’
Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker.

6. Market View
… throwing numbers in the air

7. Market View
…throwing (more) numbers in the air

8. What CIOs
think vs. what
users want

9. • Voice, TXT, Video, Conf, Screen Share, FMC
• Closed & budgeted
Mobile Enterprise Communication…
What CIOs think
• Secure
• Device dependent
• Telco Grade (99.999%)

10. Mobile enterprise communication …
What the users think
• Consumer envy…consumer apps setting the UX standard
• Any device, any Internet access, any social network
• Enterprise & Consumer via one interface
• No choices to make
• Best effort is …OK

11. Going beyond BYOD:
“I mobile therefore I am”

12. The challenge, need, opportunity
Bringing consumer UX to enterprise communication
world with no silos or switch between domains

13. Back to basics:

14. Therefore:
An enterprise user is a consumer at work, one UX,
always on, with no decisions to make
My mobile is me, my email is me “I
mobile therefore I am”
Snips of communication cross
networks & communities

15. Tapping into new
technologies

16. Tapping into New Technologies
• Beyond BYOD: WebRTC, Cloud, PaaS, CaaS, Wearable,
IOT, NFV, paving the way to new experiences
All these technologies drive to enable
robust communication & seamless
switching across domains

17. OTT for the mobile enterprise consumer
OTT facilitate… OneMe & Communication Snips

18. ‘OneMe’ cross device, cross network, no decision

19. Communication snips via cloud
Video Calls
Voice
Conference
Location
Text
Screen
Sharing
Break-out
Break-in
Rich
Messaging
Directory
Vid Msg.
Location
(GPS)
Presence
Sensors
Pick & choose the building blocks you need

20. KANDY
anyone?

21. KANDY is
Genband KANDY – RTC mobile
communication snips on the Cloud
Kandy wraps the power of GENBAND’s suite of communications assets into an
application developer friendly cloud offering that enables anyone the ability to
offer RTC in any place on any device instantly.

22. 4 requirements
• Create agile offerings
• Work within existing frameworks
• On demand creation
• Shared risk & reward pricing

23. Core features for mobile enterprise consumers
IP-to-IP
Calls
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS
IP-to-IP
Messaging
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING
PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS
Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING
Additional
Services
LOCAL & NETWORK ADDRESS BOOK,
VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,

24. An engine for the developers community
Rest APIs
REST APIs providing
access to KANDY’s
communications and
management functions
• Manage User (create, get,
delete, details)
• Authentication (tokens for
domains and users)
• Calls (audio, video, PSTN)
• Messaging (text, media, SMS)
Web & Mobile SDKs
Higher level calls for
simplified Web & mobile
development
• Developer documentation
• Class description
• List/descriptions of methods
• Parameters/Return Values
• Request & Response body
Quick Starts &
Components
Code samples & Plug-and-play
components allowing
developers immediate
access
• Login & Hello World
• Make a voice/video call
• Address Book + Presence
• Concierge button
• Click to call
Sample Applications
Turnkey applications
developed on KANDY,
ready to be rebranded for
you
• fring for KANDY - OTT App
• Mobile Communicator

25. UX driven pricing philosophy
Simple, Easy to Understand, Easy to Budget, Options targeted
to Different Communities
Per
Subscriber
$XX
Active User/
month
Per Usage
$XX
/month
Per Capacity
$XX
/month

26. Summary
Enterprise mobile communication is one with
conusmer
It’s all about the User Experience
New techonolgies enbale ‘no decision’,
seamless switich between domains
Solution like Genabnd KANDY enbel these
apps, services and commuincation sinps, today

28. roy@fring.com