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What makes a great product manager?
The document outlines the skills matrix for product managers, emphasizing the importance of diverse skills including commercial acumen, market knowledge, and communication abilities. It discusses current versus desired skill levels across various competencies relevant to product management, including operational, analytical, and negotiation skills. Additionally, the document suggests continuous self-assessment and development of these skills within clearly defined roles supported by leadership.
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What makes a great product manager?
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- 3. Introduction ProductManagers – Mixed Origins Product Management – Skills Matrix What Gets In The Way Discussion Download the Skills Matrix
- 4. Sales • Sales • PreSales Tech • R&D • Support/Services External • Customer • Channel
- 6. Product Knowledge BUT Market Knowledge BUT AnalyticSkills Commercial Acumen Listening Communication Persuasion Confidence through Evidence High and Detailed Level Operator
- 7. Knowledge PMExperience & Skills Commercial Acumen Other Key Skills 4 way matrix
- 8. Product Management –Experience & Skills Now 1-10 Desired 1-10 Knowledge and use of a PM Methodology / Process Market Orientated / Evidence Based Driven by Self Opinion Ability to Operate at Senior Level Organisational / Project Management Knowledge Now 1-10 Desired 1-10 Target Market Market Needs Product Knowledge Functional Breadth & Depth Technical Knowledge Competitive Knowledge Commercial Acumen Now 1-10 Desired 1-10 Managing Product as a Business Building Business Case Pricing Skills & Experience Product Marketing Skills Analytical Skills Other Key Skills Now 1-10 Desired 1-10 Collaborative Working Negotiation Prioritisation Communication Leadership
- 9. Experiences •Product Use •Market Immersion •Awarenessof Trends •Business/Commercial Skills •Communication - all levels •Analysis/Priority Mgmt •Evidence based •Multi Tasking
- 10. Product Management –Experience & Skills Now 1-10 Desired 1-10 Follow Methodology Total Market Orientated Self opinion driven Operate at senior level Evidence based Knowledge Now 1-10 Desired 1-10 Market Market Needs Product Knowledge Functional Breadth & Depth Technical Knowledge Commercial Acumen Now 1-10 Desired 1-10 Revenue or P&L mix understanding Business case / plan skills Pricing skills P&L Other Key Skills Now 1-10 Desired 1-10 Collaborative Negotiation Prioritisation Presentation Product Guru
- 11. Work Outside TheDefinition of the Role The Role Agreed & Continuously Reinforced by the Executive Team
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- 13. Clearly Defined& Understood Role Reinforced by PM Leadership Develop knowledge / skills around the matrix Spread the load – A piece at a time Assess yourself and monitor progress
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