Lori L. Jacobwith • 20+ years as a communication strategist & fundraising coach • Measurable: Helped organizations raise over $100 million in last 10 years. • Impact: My work creates environments where people find ease in their work with, and their conversations about money. 3
Getting Past The Past What are your biggest fundraising challenges?
DefinitionFundraising:The raising of assets andresourcesfrom various sources forthe support of anorganization or a specificproject. ~ Source: AFP Fundraising Dictionary,(Association of Fundraising Professionals)
Definition Development: The total process by which an organization increases public understanding of its mission and acquires financial support for its programs. ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals)
The Secret to Fundraising:Clear, Bold Communication • Telling Your Story - Intro • Asking – Take Action • Maximize Relationships – Stay Relevant • Managing Data
Thousands of messages barrageus every single day. 9
46% of donors stop giving for reasons connected to “a failure to communicate.”~ Penelope Burk & Cygnus Applied Research
Storytelling: Less is More Lori’s: Tells powerful stories to raise millions. Worry is not a fundraising strategy. Community service org helping vets: War damaged Jim. We restored him. Hemmingway: Baby shoes. Never worn. For sale. Yours?
Three Toxic Myths of Scarcity 1. There’s never enough.
Three Toxic Myths of Scarcity 2. More is better.
Three Toxic Myths of Scarcity 3. That’s just the way it is.
Communication that generates ActionSimple framework for generating $ or support:1) What’s your current funding gap?2) What would your organization do with more money or members? Humanize this.3) What is one simple action you want people to take?4) Cause people to feel something.5) Communicate regularly
Communication that generates Action Remove the word struggle from your fundraising vocabulary
It is our choices Harry, that show uswho we really are, far more than ourabilities. 41
Tell:One thing youlearned orinspired youYour next action 42
Connecting with Lori Blog and monthly e-Newsletter Membership – special offer Key Note & Breakout Sessions Customized Fundraising Action Planning Sessions 43
Thank you!Please fill out evaluations Lori Jacobwith lori@LoriJacobwith.com www.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith