MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
International Marketing Information System, Foreign Market Entry Mode, Product and Banking Decisions, International Product Life Cycle, Counterfeiting and IPR, Pricing Strategies, Factors Effecting Pricing, Financing International Marketing Transaction etc.
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
International Marketing Information System, Foreign Market Entry Mode, Product and Banking Decisions, International Product Life Cycle, Counterfeiting and IPR, Pricing Strategies, Factors Effecting Pricing, Financing International Marketing Transaction etc.
Global advertising, advertising all over the world, sales promotion in international market, international advertising, constraints to advertising campaigns
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
EPRG Characteristics -international-businessDinker Vaid
Ethocentric, Geocentric, Polycentric, regiocentric Approach.
(EPRG)
International Business. How to see these parameters to diversify the companies and products and policies.
The Characteristics, HRM practices, culture, Policies etc.
Following our first presentation about The North Face as a company and its SWOT analysis, this presentation consists of our final marketing plan.
We answered the following questions:
How did you recognize the marketing needs?
Who is the target market - did it change from their primary target market?
Recap of the SWOT analysis
ROI
Include all advertising components as a visual piece
Hi! Check this article with best business analytics thesis topics that we prepared for you. Get more topics here http://www.mbacapstoneproject.com/writing-winning-business-analytics-mba-capstone-tips-ideas-examples/
Our Perspective on the challenges and opportunities that digital marketing presents marketers and how to leverage those to create competitive advantage and extraordinary business and brand value for your company
Global advertising, advertising all over the world, sales promotion in international market, international advertising, constraints to advertising campaigns
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
EPRG Characteristics -international-businessDinker Vaid
Ethocentric, Geocentric, Polycentric, regiocentric Approach.
(EPRG)
International Business. How to see these parameters to diversify the companies and products and policies.
The Characteristics, HRM practices, culture, Policies etc.
Following our first presentation about The North Face as a company and its SWOT analysis, this presentation consists of our final marketing plan.
We answered the following questions:
How did you recognize the marketing needs?
Who is the target market - did it change from their primary target market?
Recap of the SWOT analysis
ROI
Include all advertising components as a visual piece
Hi! Check this article with best business analytics thesis topics that we prepared for you. Get more topics here http://www.mbacapstoneproject.com/writing-winning-business-analytics-mba-capstone-tips-ideas-examples/
Our Perspective on the challenges and opportunities that digital marketing presents marketers and how to leverage those to create competitive advantage and extraordinary business and brand value for your company
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Using Google Analytics To Market Your Software IdeaPierre DeBois
A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
PPC Advertising Session 2 Direct Marketing Association NorCal 092116John Thyfault
Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools
Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.
What you’ll learn:
Advanced keyword research and modeling
Advanced campaign structure
Enhanced Campaigns and mobile targeting
Re-marketing and re-targeting in the major PPC providers
How to take full advantage of Product Listing Ads
Writing ads to match user intent
Best practices that will save you costs and improve your ROI
Instructor: John Thyfault
http://www.beasleydirect.com
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
7. Process Example
Information @ Hand
Traffic Metrics of Competitor Sites
Market Size
Where my Users are
Pricing
Gaps in the demand and supply
Goal
Reach
N number of traffic
N % of Market share
N amount of Turn Over
Strategy
Where my Target Traffic are
Get where my Target Traffic are
Listen about the offerings in the
vertical
Gap analysis
Educate & Engage Target Users
Promote Offerings USP
Competitive offering pricing
Service After Delivery
8. Four Core of Stages to Build &
Execute Digital Strategy
Evaluation
Planning
Creating
Execution
9. Product
Oriented
8 Ps
Product
•Digital value
•Experiencing the
brand
Price
•Price transparency
•Creative pricing
models
Place
•Representation
•New distribution
models
Promotion
•Online vs. offline
mix
•Integration
People
•Resourcing and
training
•Contact strategies
Process
Automation
•Optimizing internal
and external
processes through
the web
Physical
Evidence
•Online physical
evidence
•Integration
Partnerships
•Managed
marketing alliances
10. NEW DIGITAL MARKETING FRAMEWORKS
4Es, 5Is, 4Is & 6Cs
• 4Es for customer orientation
framework which is comprised of
– Experience
– Exchange
– Evangelism
– EveryPlace
• 5Is for customer orientation
the 1:1 philosophy of personal
conversation
framework which is comprised of
– Identification
– Individualization
– Interaction
– Integration
– integrity
• 4Is for customer engagement
framework which is comprised of
– Involvement
– Interaction
– Intimacy
– influence.
• 6Cs and the OVP (Online Value
Proposition )
Building upon the Es. Dave
Chaffey (2004) suggested 6Cs
for customer motivation to
company’s Online Value
Proposition (OVP)
11. 4Cs
Cost
Cost to the customer
(pricing).
Customer
Customer needs and
wants (from the product).
Communication
Communication
(promotion).
Convenience
Convenience
(relative to time, place &
mode).
12. Rothery (2008) developed the 4Es framework as a follow-on to
Lautenborn’s (1990) 4Cs framework.
• Exchange Price
(as money or credit is
exchanged for product or
services)
Payment Options
• Evangelism
Promotion becomes evangelism.
(word-of mouth-marketing)
• Every place
Place or distribution should be
everywhere the customer are.
• Experience
A product / services is an
experience
(including online offline
experience).
Experience EveryPlace
ExchangeEvangelism
14. FORRESTER’S 4Is OF CUSTOMER
ENGAGEMENT
INVOLVEMENT INTERACTION INTIMACY INFLUENCE
What to Track
•Site visits
•Time spent
•Pages viewed
•Search keywords
•Navigation paths
•Site logins
•Contributed content
•UGC Quantity
•UGC Frequency
(written reviews, blog
comments, forum
discussions)
•Sentiment tracking
on third-party sites
•Sentiment tracking
of internal customer
contributions
•Opinions expressed
in customer service
calls
•Net promoter (NP)
score
•Product/service
satisfaction ratings
•Brand affinity
•Content forwarded
to friends
•Posts on high
profile blogs
How to Track
•Web analytics •eCommerce
platforms
•Social media
platforms
•Brand monitoring
•Customer service
calls
•Brand monitoring
•Customer service
calls
•Surveys
15. Chaffey (2004) suggests 6Cs of customer motivation to
help define the Online Value Proposition (OVP)
Customer
Motivation
6 Cs
Content
•Right content
•Right context
•Right media
Customization
•Personalization
according to
individuals or
groups
Community
•Many-to-many
social networks
Convenience
•24/7 availability
•Turn around time
•After Sale Service
•Refund Guaranty
Cost reduction
•Internet perception
of lower-cost – no
middle man
Choice
•Products / Services
•Method of Payment
•Delivery
•Ease Return
16. PRACE & SOSTAC
• Dave Chaffey framework RACE™, but the P for Planning is an indispensible
step.
• It is often used in conjunction with SOSTAC, as the two planning systems
are complementary.
• PR Smith’s SOSTAC® Planning System is also a planning process framework
to help structure and manage implementation of digital marketing plans.
The best way to see how these two planning systems operate is by taking a
look at the graphics on the next two pages.
• SOSTAC
SOSTAC® stands for
– Situation,
– Objectives
– Strategy
– Tactics
– Action
– Control
• PRACE
PRACE stands for
– Plan
– Reach
– Act
– Convert
– Engage.
17.
18.
19.
20.
21. Inconvenient Truths
“Digital Strategy means something that will
change my bottom line in 3 - 6 months”
Shiv Singh, PepsiCo
My take “Digital Strategy is plan to expand in
the borderless space on Internet and mobile”
It’s No magic spell or not a way for Marketing
Experts to fill the fall short gaps of Market plan
25. Content for WebSite
• Know your audience
• Know how and where they
consume information
• Research publishers or
organizations to partner with
• Complement your paid
promotion with social media
• Add e-mail marketing to the mix
• Make sure to have executive
support.
• Measure your results and
report.
Of marketers say
content
creations is back
born of SEO
Of marketers in strategic phase
of SEO invest in Content creation
26. Target Users
• Who the Customers are
• What they are looking for
• What’s the Gape of demand and supply
• Where the Target Users are
27. Identification of Goal
• Short term
– Traffic
– Registration
– Leads
– Sale
• Long term
– Branding
– Loyalty
– Return Sale
– Partners
28. Selection of Channels
Channels
• Paid Campaign
• Organic
• Content Marketing
• Social Media
• Paid Social Campaign
• Email Marketing
(Remarketing)
This depends on the variable -Vertical, Objective Goal, Fund & Time Line
36. Content Marketing +Positives
• Content marketing Boosts SEO
• Good quality content enhance Search visibility
• Content marketing enhance Social visibility via
sharing
• Distributed Content on Social drives traffic
• Content attracts niche audiences
• Targeted content is proven to impact purchase
decisions
37. Content Creation / Generation
Publish
Create
Draft
Edit
Create
Original
Content
Listen to
Social
Research
Social
Discuss
on Social
Read
Similar
Topics
Consult
Topic
Experts
38. Plan Budget for Online Marketing?
How to budget for online marketing activities?
Depends on
–the objective of the company / brand
–the pocket depth
–the Time Line to achieve the objective
Sample Budget
39. What is the Right Digital Marketing
Team?
• Very Hard to Answer
• Depends on Budget & Skilled Resource Availability
Start-up
• Out Source
• Shared Strategic Resource (Consultant)
Company With comfortable budget
• Strategic Lead (Consultant)
• Create a Strong Hands on Team
40. Team Member Quality
Digital Marketing is Communication, hence
• Commend over the language (English).
• Hunger for learning
• Street Smart
• Head on Approach
• Correct Fundamentals